Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Community Empowerment
Yusriyyah, Aanisah
Unknown Affiliation
Arts Humanities Education Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Innovation in production and digital marketing of herbal medicine to enhance quality and sustainability of the Tirta Sari Herbal Group in Magelang Wardani, Arief Kusuma; Lestari, May Synta; AzZahra, Anindya Shafira; Yusriyyah, Aanisah
Community Empowerment Vol 10 No 3 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.6676

Abstract

This activity aims to improve the quality of Tirta Sari herbal medicine products through innovations in production processes and digital marketing. Innovations include the use of appropriate technology, such as temperature control during production, and promoting products via Instagram. Temperature variation testing was conducted to extend product shelf life without altering taste. As a result, the fresh herbal medicine produced was more hygienic, with extended shelf life—3 days for beras kencur and 7 days for kunir asam. Additionally, partners gained a better understanding of the importance of hygiene and food safety. Digital marketing via Instagram has helped the products become more widely recognized and favored by the public.
Co-Authors AzZahra, Anindya Shafira Lestari, May Synta Wardani, Arief Kusuma