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All Journal Jurnal Bisnis dan Ekonomi International Journal of Humanities, Law, and Politics
Tinambunan, Michael
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Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Kecerdasan Emosional, Kecerdasan Spiritual, Dan Pengaruhnya Pada Kecerdasan Interpersonal Dengan Budaya Organisasi Sebagai Pemediasi S. siregar, Bernardus Wishman; Tinambunan, Michael; Tooy, Yohanes L; Loei, Jonathan
Jurnal Bisnis dan Ekonomi Vol 3 No 2 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i2.99

Abstract

Tujuan : Penelitian ini memberikan kontribusi terhadap pengembangan strategi akademik di Matana University, khususnya dalam menciptakan budaya organisasi yang mendukung peningkatan kecerdasan emosional, spiritual, dan interpersonal mahasiswa sebagai persiapan menghadapi dunia kerja. Metode : Penelitian ini menganalisis pengaruh kecerdasan emosional dan spiritual terhadap kecerdasan interpersonal mahasiswa Universitas Matana, baik secara langsung maupun melalui budaya organisasi sebagai variabel mediasi. Penelitian ini berfokus pada pentingnya keterampilan interpersonal dalam dunia akademis dan profesional. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling (SEM). Sampel terdiri dari mahasiswa Universitas Matana yang dipilih dengan menggunakan teknik sampling jenuh, dengan pengukuran variabel melalui kuesioner. Hasil penelitian : Hasil penelitian menunjukkan bahwa kecerdasan emosional dan spiritual berpengaruh signifikan terhadap kecerdasan interpersonal. Budaya organisasi juga terbukti memperkuat hubungan ini.  
Influence of Digital Marketing, Location, Product Quality, and Product Price on Purchase Decisions in Food and Beverage Companies: A Systematic Literature Review Tooy, Yohanes L.; Melviana; Persius, Angel Andromeda; Tinambunan, Michael; Tanuwijaya, Terrance; Mulyandi, Muhammad Rachman; kalfin
International Journal of Humanities, Law, and Politics Vol. 2 No. 1 (2024): International Journal of Humanities, Law, and Politics
Publisher : Communication in Research and Publications (CRP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijhlp.v2i1.55

Abstract

In the increasingly fierce business competition, companies need to understand the factors that influence purchasing decisions. These factors can be digital marketing, location, product quality, and product price. Therefore, this study aims to determine the effect of digital marketing, location, product quality and product prices on food and beverage companies based on literature review. In this study, the data used are articles published on Google Schoolar from 2013-2023. This study uses a systematic literature review method in obtaining results based on research objectives. From the research results obtained that digital marketing at this time has a very important role in influencing purchasing decisions. Furthermore, location also has an important role in influencing purchasing decisions. Strategic locations are easier for customers to reach so that buyer interest will be greater. In addition, high product quality also influences purchasing decisions. If the product quality is high, consumers will buy more of these products because they meet the needs and expectations of the buyers. Prices that match the value of the product will be purchased more by consumers. Based on these results, it is hoped that it can provide an overview to food and beverage companies in determining company purchasing decisions
Co-Authors kalfin Kalfin Loei, Jonathan Melviana Muhammad Rachman Mulyandi Persius, Angel Andromeda S. siregar, Bernardus Wishman Tanuwijaya, Terrance Tooy, Yohanes L Tooy, Yohanes L.