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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Shendy, Shendy
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Upaya Kelompok Perempuan Sungai Lemau dalam Merespons Bencana Ekologis di Bengkulu Tengah Shendy, Shendy; Suminar, Panji; Himawati, Ika Pasca
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.3847

Abstract

Ecological disasters have resulted in environmental damage such as the sedimentation of the Lemau river estuary and abrasion on the coast of Central Bengkulu Regency. The increasingly critical environmental conditions have encouraged the women of Pondok Kelapa Village, who are housewives, to form the Lemau River Women's Group to participate together in efforts to save the environment. This research highlights the efforts made by the Lemau River Women's Group in responding to ecological disasters and environmental damage in Pondok Kelapa II Village, Central Bengkulu Regency, Bengkulu Province. A qualitative research method with a descriptive approach was chosen to explain the efforts made by the Lemau River Women's Group in advocating for environmental protection as a response to influence public policy and save the village's coastal area. The research data were collected through non-participant observation, in-depth interviews, and documentation, and then the data analysis stage was carried out. The results showed that the efforts made by women's groups in responding to ecological disasters include: non-litigation environmental advocacy as an attempt to influence policies that are environmentally sound and gender-responsive are still being fought for by women's groups today, other initiatives are efforts to adapt and mitigate ecological disasters carried out by groups by switching jobs to find alternative sources of income or economy from the previous way of utilizing marine products, then some initiatives have been carried out by women's groups by planting mangroves which aim to be an ecosystem rehabilitation action for further response to mitigate disasters and save the village coastal area. This research concludes that environmentally conscious women have become a pressure group for public policies that are not ecologically sound and have an impact on the ecological, and socio-economic conditions of the community. Women's groups are also at the forefront of responding to ecological disasters and environmental damage through disaster adaptation and mitigation efforts.
PERENCANAAN BISNIS SUSU ALMOND DENGAN MEREK Almoré Shendy, Shendy; Hendri, Meriza
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5365

Abstract

Industri susu nabati mengalami pertumbuhan pesat seiring dengan meningkatnya kesadaran masyarakat akan pentingnya pola hidup sehat dan keberlanjutan. Almoré hadir sebagai merek susu almond yang menawarkan produk berkualitas tinggi, bebas laktosa, dan kaya nutrisi dengan mengedepankan inovasi dalam formulasi serta strategi pemasaran digital. Perencanaan bisnis ini dirancang untuk membangun model bisnis yang kokoh melalui penerapan Design Thinking serta Business Model Canvas (BMC) sebagai alat analisis strategis guna mengoptimalkan produksi, pemasaran, dan distribusi agar lebih efisien dan kompetitif. Almoré juga mengadopsi strategi pemasaran digital yang terstruktur, memperkuat kolaborasi dengan komunitas, serta memanfaatkan micro-influencer untuk meningkatkan kesadaran merek dan loyalitas pelanggan. Dengan menerapkan model kewirausahaan Timmons, Almoré menyeimbangkan peluang pasar, optimalisasi sumber daya, dan penguatan tim sebagai pilar utama dalam membangun bisnis yang berkelanjutan. Untuk mendorong pertumbuhan, Almoré menjalankan strategi ekspansi secara bertahap dengan meningkatkan kapasitas produksi, memperluas variasi produk, serta memperkuat kerja sama dengan distributor dan platform digital. Melalui kombinasi inovasi produk, efisiensi operasional, dan strategi pemasaran yang efektif, Almoré optimis dapat bersaing di pasar susu nabati serta berkontribusi dalam mendukung gaya hidup sehat masyarakat Indonesia.
Co-Authors Hendri, Meriza Himawati, Ika Pasca Suminar, Panji