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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Prasetya Mulya Diantara Putra
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Peran Keterlibatan Pelanggan dalam Meningkatkan Minat Beli Ulang Pada SPBU Coco 41.573.01 Pertamina di Solo Prasetya Mulya Diantara Putra; Sekar Pandanarum; Paulus Wardoyo; DC. Kuswardani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7475

Abstract

The research method used is Quantitative research with a questionnaire study approach. This research was conducted on customer experience, Affection With Service, customer involvement, Repurchase Interest, and customer satisfaction at Pertamina COCO 41.573.01 Gas Station in Solo. The population in this study was Pertamina COCO 41.573.01 Gas Station in Solo, the research sample return technique was based on the principle of non-probability sampling. Data processing in this study used smartPLS SEM (Partial Least Square - Structural Equation Modeling) Software. The results of this study are Affection With Service has an effect on repurchase intention, Customer satisfaction has an effect on customer involvement, Customer involvement has an effect on Affection With Service, Customer involvement has an effect on repurchase intention, Customer experience has an effect on Affection With Service, and Customer experience has no effect on customer involvement.
Co-Authors DC. Kuswardani Paulus Wardoyo Sekar Pandanarum