Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Tourism, Hospitality and Travel Management (JTHTM)
Utomo, Sherly Rakasiwi Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategic Formulation for Tour Guide Competency Development: An Integrated AHP–TOWS Approach Susanto, Eko; Utomo, Sherly Rakasiwi Putri; Chendraningrum, Dinarsiah; Septyandi, Chandra Budi
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i1.317

Abstract

As tourism becomes increasingly experience-driven and sustainability-focused, the role of tour guides has evolved into a strategic touchpoint that shapes visitor perceptions and destination image. This study aims to formulate and prioritize effective strategies for tour guide competency development using an integrated Analytical Hierarchy Process (AHP) and quantitative TOWS matrix approach. A panel of twelve experts representing government, training institutions, and tourism practitioners participated in structured pairwise comparisons and SWOT-based strategy scoring. The AHP results revealed that experiential learning-based training and national certification systems are the most critical and high-impact strategies supported by public-private partnerships and emerging digital tools. Through the TOWS mapping, each strategy was evaluated for its strategic fit within Strengths, Weaknesses, Opportunities, and Threats (SWOT), resulting in a prioritized roadmap for implementation. The study concludes that a tiered, context-sensitive strategy—grounded in institutional collaboration and adaptive learning models—offers a sustainable path to professionalizing the guiding sector. This research provides actionable insights for policymakers, tourism educators, and destination managers seeking to build resilient and skilled human capital in tourism.
Digital Transformation, Resilience, and Entrepreneurial Empowerment in Community-Based Tourism: A Systematic Literature Review Utomo, Sherly Rakasiwi Putri
Journal of Tourism, Hospitality and Travel Management Vol. 4 No. 1 (2026)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v4i1.468

Abstract

Community-based tourism (CBT) is transitioning from passive local participation to active entrepreneurial empowerment amidst global crises and rapid digitalization. To address the fragmented understanding of this paradigm shift, this Systematic Literature Review (SLR) adheres to PRISMA 2020 guidelines, synthesizing 40 high-impact Scopus articles published between 2016 and 2026. This study explores the critical intersection of digital transformation, socio-economic resilience, and entrepreneurial empowerment within rural destinations. The findings reveal a dual-edged nature of digitalization: while e-tourism platforms empower micro, small, and medium enterprises (MSMEs) by bypassing traditional intermediaries, they risk exacerbating the local digital divide without robust grassroots capacity building. Furthermore, the synthesis demonstrates that post-crisis destination resilience relies heavily on diversifying livelihood portfolios and leveraging cultural heritage rather than mere financial reconstruction. Ultimately, this review proposes the Regenerative Smart CBT Framework, establishing that technological adoption and sustainable leadership must be directly mediated by localized entrepreneurship. This structural mediation is essential to evolve CBT from a basic conservation strategy into a proactive engine for ecological regeneration and long-term socio-economic resilience.
Co-Authors Dinarsiah Chendraningrum Eko Susanto Septyandi, Chandra Budi