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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Accounting and Finance Management (JAFM) Journal of Management
Nengah Wirsa, I
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Arts Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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PENGARUH GAYA HIDUP, STRATEGI PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA SHOPEEFOOD DI KOTA DENPASAR Mulyadi, Made; Putri Virgiantari, Ni Made; Nengah Wirsa, I; Gede Elvina Adi Saputri, Luh
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 5 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i5.2670

Abstract

This research investigates the influence of lifestyle, promotional strategies, and price perceptions on purchasing decisions of ShopeeFood users in Denpasar City. Focusing on the dynamics of the rapidly growing online food delivery market, this research analyzes the factors that influence consumer purchasing decisions. Statistical data from respondents shows that lifestyle, promotional strategies and price perceptions significantly influence user preferences for using the ShopeeFood platform. The findings show that convenience, attractive promotional tactics, and perceived affordable prices are key factors in motivating users to choose ShopeeFood as a food delivery platform. This research reinforces previous findings about the importance of these factors in influencing consumer purchasing behavior in the online food delivery service industry.
Dental Tourism: Exploring Foreign Patients' Motivation for Choosing Aligner Treatment in Indonesia Gede Anita Adi Prstiwi, Ni Luh; Ketut Lasmini, Ni; Nengah Wirsa, I; Nyoman Sri Wisudawati, Ni
Journal of Management Vol. 4 No. 1 (2025): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Technological advancements in orthodontics, particularly aligner treatment, have made teeth straightening more convenient, attracting individuals with active lifestyles. The rise of dental tourism has led foreign patients to seek aligner treatment in Indonesia due to cost savings, quality care, and the opportunity to combine treatment with travel. This study employs a qualitative phenomenological approach to explore the push and pull factors influencing patient decisions, using in-depth interviews, observations, and document analysis at a Bali dental clinic. Data were analyzed using NVivo 14, with verification techniques such as memsber checking, audit trails, and triangulation ensuring research validity. The word cloud analysis highlights key factors affecting foreign patients’ choices, including location, service quality, affordability, and digital promotions. Hierarchy charts reveal that perceptions of service, pre-treatment knowledge, treatment costs, and push-pull factors from home countries significantly impact decision-making, with affordability and positive experiences playing major roles. The project map emphasizes social media, particularly TikTok, as an essential marketing tool, alongside personalized care, flexible scheduling, and lower costs that attract patients from Australia, the UK, and Germany. Respondents highlighted the clarity of information provided by clinics, though some suggested improving English-language communication for better patient experiences. Indonesia’s combination of affordable pricing, high-quality service, and seamless patient experiences strengthens its position as a preferred destination for aligner treatment. As dental tourism continues to grow, optimizing marketing strategies and improving service quality will be crucial in maintaining Indonesia’s competitive edge in the global market.
Pengaruh Brand Awareness, Persepsi Nilai dan Word of Mouth Digital oleh Generasi Z Terhadap Keputusan Pembelian Produk Ilook Daily di Kota Denpasar Elza Suryawan, Angelina; Nengah Wirsa, I
Journal of Accounting and Finance Management Vol. 6 No. 5 (2025): Journal of Accounting and Finance Management (November - December 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i5.2871

Abstract

Penelitian berjudul "Dampak Kesadaran Merek, Nilai yang Dipersepsikan, dan Komunikasi Ulasan Digital terhadap Keputusan Membeli Produk ILOOK DAILY pada Generasi Z di Denpasar" mempelajari faktor-faktor yang memengaruhi keputusan pembelian produk oleh pelanggan Generasi Z. Penelitian ini ditujukan kepada pelanggan yang tinggal di Denpasar dan melakukan pembelian produk ILOOK DAILY. Penelitian ini dilakukan sebagai tanggapan terhadap peningkatan persaingan dalam industri fashion lokal serta peningkatan minat Gen Z untuk membeli produk fashion. Penelitian ini mengumpulkan data dengan metode kuantitatif melalui survei yang melibatkan 120 orang. Analisis regresi linear berganda digunakan untuk mengevaluasi pengaruh masing-masing variabel terhadap keputusan pembelian secara terpisah dan bersamaan. Studi menunjukkan korelasi positif antara kesadaran merek dan keputusan pembelian, tetapi korelasi ini tidak signifikan secara statistik. Namun demikian, nilai yang dilihat dari ulasan digital dan data yang dikomunikasikan menunjukkan efek positif yang signifikan. Secara keseluruhan, ketika ketiga komponen tersebut bekerja sama, mereka berkontribusi pada keputusan pembelian yang lebih baik. Hasil ini menunjukkan bahwa dua faktor utama yang mendorong pelanggan Gen Z untuk melakukan pembelian adalah meningkatkan nilai yang dipersepsikan dan meningkatkan komunikasi ulasan digital.
Co-Authors Elza Suryawan, Angelina Gede Anita Adi Prstiwi, Ni Luh Ketut Lasmini, Ni Luh Gede Elvina Adi Saputri Made Mulyadi Nyoman Sri Wisudawati, Ni Putri Virgiantari, Ni Made