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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Mantik Jurnal Ilmiah Akuntansi dan Bisnis Enrichment : Journal of Management Berajah Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Journal of Innovative and Creativity Journal of Social Work and Science Education
Luh Gede Elvina Adi Saputri
Politeknik ELBajo Commodus
Religion Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Pengaruh Customer Relationship Marketing, Brand Awareness dan Price Perception Terhadap Buying Decision (Studi Kasus Konsumen Brand Skincare Somethin C) Made Mulyadi Mulyadi; Ni Luh Putu Rahayu Mardiana Sari; I Nyoman Rasmen Adi; Luh Gede Elvina Adi Saputri
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1172

Abstract

The growth and development of beauty and skin care products from Indonesia has advanced, therefore there are more and more competitors from well-known local brands from Indonesia. This can be seen from the competition offered such as the price offered, the quality and benefits offered and so on. The purpose of this study was to determine the effect of customer relationship marketing, brand awareness, price perception on buying decisions on consumers of the SomethinC skincare brand. This research method uses quantitative research methods on 95 consumers of the SomethinC skincare brand in the Badung district, Bali Province. The results of this study state that customer relationship marketing has a positive and significant effect on buying decisions, brand awareness has a positive and significant effect on buying decisions, price perception has a positive and significant effect on buying decisions and simultaneously customer relationship marketing, brand awareness, price perception have a positive effect. and significant to the buying decision.
Leadership and Compensation as Predictors of Employee Morale and Job Satisfaction as Interveners in the Asadana Semesta Cooperative, Denpasar Branch Made Mulyadi; Luh Gede Elvina Adi Saputri; Nyoman Rasmen Adi; I Wayan Meryawan
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.1003

Abstract

This study aims to determine and analyze the influence of leadership, compensation, and job satisfaction on employee morale. Data were collected from 125 respondents using the Google Form format questionnaire technique. Then the data were analyzed using SEM-PLS version 3 inferential statistical analysis. From the results of the research analysis it was found that: (1) Leadership and compensation had a significant positive effect on job satisfaction with p values of 0.000 and 0.000 respectively, less than 0.05. (2) Leadership, compensation and job satisfaction have a significant positive effect on work morale with p values of 0.037 each; 0.036 and 0.001 are smaller than 0.05. (3) Job satisfaction is a partial mediation on the influence of leadership and compensation on morale.
The influence of organizational culture and work environment on performance at UD. Kariasih Mengwi Badung Made Mulyadi; Ni Kadek Ayu Rasita Dewi; I Nyoman Rasmen Adi; Luh Gede Elvina Adi Saputri
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1506

Abstract

This research was motivated by the importance of human resource involvement at UD. Kariasih Mengwi Badung in achieving UD's goals. Kariasih Mengwi Badung. The purpose of this study was to determine the effect of organizational culture and work environment on employee performance both partially and simultaneously. This research was conducted at UD. Kariasih Mengwi Badung with a population of 40 employees. This study uses the census technique so that all members of the population are involved as research subjects. Primary data collection was carried out using a questionnaire. Hypothesis testing is done using multiple linear regression analysis. Based on the results of the analysis it can be concluded that: 1) Organizational culture has a positive and significant effect on employee performance as evidenced by tcount (3.121) > ttable (2.026) sig. 0.003 < α 0.05 so Ho is rejected and H1 is accepted, 2) The work environment has a positive and significant effect on employee performance as evidenced by the tcount (4,249) > ttable (2,026) sig. 0.000 < α 0.05 so Ho is rejected and H2 is accepted, 3) Organizational culture and work environment have a positive and significant effect on employee performance as evidenced by Fcount (14,526) > Ftable (3,26) and sig 0.000> 0.05 so that Ho is rejected and H3 is accepted and concluded the results of research at UD. Kariasih Mengwi Badung is as follows organizational culture has a positive and significant effect on employee performance at UD. Kariasih Mengwi Badung.
Mediation of motivation on communication, equity and influence organizational commitment to employee performance I Nyoman Rasmen Adi; Ni Made Anggun Dhanu Ariesandi; Made Mulyadi; Luh Gede Elvina Adi Saputri
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.4001

Abstract

The purpose of this research is to analyze empirically the mediation of motivation on the effect of communication, fairness and organizational commitment on employee performance. For this reason, perception data were collected from 100 employees. Employees are asked to fill out a questionnaire that has been tested for validity and reliability. Data were analyzed by SEM assisted by Smart PLSversion 4.0.9.5. Research findscommunication and organizational justice have been able to increase motivation significantly. However, high organizational commitment has not been able to increase motivation significantly. Communication and motivation by the leadership of the company has been able to significantly improve employee performance. On the other hand, organizational justice and organizational commitment have not significantly increased employee performance. In addition, it was also found that motivation does not mediate the effect of communication and organizational justice on employee performance. Meanwhile, motivation is the full mediation effect of organizational commitment on employee performance. The existence of motivation is more dominantly influenced by organizational commitment while the existence of employee performance is dominantly influenced by work motivation
The influence of work stress, work motivation, and time management on work life balance in students who study while working Made Mulyadi; Ni Luh Ayu Puspayanti; Luh Gede Elvina Adi Saputri
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4689

Abstract

Studying while working creates its own challenges for each individual, such as the process of studying and working which takes up time and energy. The aim of this research is to determine the influence of work stress, work motivation, and time management on work life balance. The data used is primary and secondary data which will be obtained from distributing questionnaires. The number of samples used in this research was 85 respondents. The data collection technique used was in the form of a questionnaire. The analysis technique uses multiple linear regression. The results of this research are that work stress, work motivation, and time management simultaneously have a significant effect on work life balance. Work stress partially has a negative and significant effect on work life balance. Work motivation partially has a positive and significant effect on work life balance. Time management partially has a positive and significant effect on work life balance
Examining the Determinants of Customer Satisfaction in Medicine and Health Device Distributors Adi, I Nyoman Rasmen; Saputri, Luh Gede Elvina Adi
Journal of Social Work and Science Education Vol. 5 No. 1 (2024): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v5i1.748

Abstract

Through an in-depth understanding of these factors, drug and medical device distributors can develop strategies to increase their customer satisfaction, strengthen business relationships, and create added value in a competitive market. This research aims to analyze the role of distribution channel activities and promotional activities in increasing satisfaction and creating customer loyalty in drug distribution companies in Denpasar. This research uses quantitative methods with a Structural Equation Modeling approach using Smart Partial Least Square (SEM-PLS) version 4. The research results found that (1) increased customer satisfaction can be created through a good distribution channel system and promotional activities that are carried out appropriately; (2) High customer loyalty can be created through a good distribution system, good promotional activities, and high customer satisfaction; (3) customer satisfaction is proven to act as a mediating construct between the relationship between distribution and loyalty and promotion and loyalty. This research provides recommendations for drug distribution companies in increasing customer loyalty and satisfaction through determining appropriate distribution channels and implementing good promotions.
Housekeeping Strategy and Its Impact on Room Occupancy at Parlezo Hotel Labuan Bajo Mappiasse, Mappiasse; Hehanussa, Akib; Hanggu, Elizabeth Oktaviani; Sari, Indra Ratna; Adi Saputri, Luh Gede Elvina
APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Vol. 4 No. 2 (2025): APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Publisher : Lembaga Junal dan Publikasi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/aplikatif.v4i2.645

Abstract

This study examines the strategic role of the housekeeping department in increasing room occupancy at Parlezo Hotel, Labuan Bajo. Employing a qualitative descriptive approach, data were collected through interviews, observations, documentation, and internal occupancy reports from 2023–2024. Fieldwork was conducted over a two-month period (November–December 2024) and involved five informants, including one housekeeping supervisor and four housekeeping staff. The findings reveal that personalized services—such as towel art for returning guests, birthday surprises, and extra amenities for long-stay visitors—play a key role in enhancing guest satisfaction and loyalty. Infrastructural limitations, such as the absence of an elevator, are mitigated through empathetic service and real-time room coordination using GuestPro, a cloud-based Property Management System (PMS). Operational efficiency is further supported by structured task delegation, regular briefings, quality assurance routines, and responsive communication. Notably, the occupancy rate increased by 5.82% from 2023 to 2024, with a two-year average of 77.19%, reflecting the effectiveness of targeted housekeeping strategies. The study concludes that a well-trained and strategically coordinated housekeeping team is instrumental in maintaining service excellence and improving hotel performance in a competitive tourism environment.
MEDIASI KEPUASAN KERJA PADA PENGARUH STRESS KERJA TERHADAP TURNOVER INTENTION KARYAWAN Rasmen Adi, I Nyoman; Gede Elvina Adi Saputri, Luh; Mulyadi, Made; Meryawan, I Wayan
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.374

Abstract

This research aims to examine the influence of work stress and the mediating role of job satisfaction on employee turnover intention at the Anumana Ubud Hotel. This study involved 98 respondents selected using the total sampling method. Data was collected via a Likert scale questionnaire and analyzed using SEM-PLS. Hypothesis testing was carried out with a one-sided t-test. The research results show that work stress has a significant positive influence on turnover intention, as well as a significant negative influence on employee job satisfaction. Apart from that, job satisfaction has a significant negative effect on turnover intention. Job satisfaction acts as a partial mediator in the relationship between job stress and turnover intention. This research model has a predictive relevance (Q2) of 0.514 which is considered strong.
PENGARUH KEPUASAN KERJA DAN STRESS KERJA TERHADAP TURNOVER INTENTION KARYAWAN KONTRAK DI HOTEL ANUMANA UBUD Gede Elvina Adi Saputri, Luh; Mulyadi, Made; Mahesa Adi Putra, I Kadek; Rasmen Adi, I Nyoman
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.375

Abstract

The purpose of this study is to determine the effect of stress and job satisfaction on turnover intention among contract employees at Anumana Hotel Ubud. This study involved 65 participants who were taken by total sampling method. A Likert scale questionnaire was used to collect data. Multiple linear regression analysis was used to analyze the data. Hypotheses were tested using t-test and F-test. The results of the study present that job satisfaction negatively affects employee turnover intention. turnover intention positively affects job stress. Jointly, job satisfaction and job stress levels affect employee turnover intention. The impact of job stress and job satisfaction together has an impact of 36.6% on turnover intention.
KEPEMIMPINAN TRANSFORMASIONAL, WORK LIFE BALANCE, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PADA PT. KANMO GROUP Mulyadi, Made; Rahayu Candra Dewi, Ni Made; Rasmen Adi, I Nyoman; Gede Elvina Adi Saputri, Luh
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.376

Abstract

This research uses a saturated sampling technique. Saturated sampling is a sample selection technique when all members of the population are used as samples. The types of data used are quantitative and qualitative data. The data analysis technique used in this research is the multiple linear regression analysis method, carried out using the SPSS program. The results of this research show that transformational leadership has a positive effect on employee performance. Work life balance has a positive effect on employee performance. Communication has a positive effect on employee performance. Transformational leadership, work life balance, and communication simultaneously influence employee performance. This means that the better the implementation of transformational leadership in the company, accompanied by a good work life balance, and the company has good communication between colleagues and superiors, the more employee performance will be able to improve. Suggestions for further research are recommended to look for larger companies with a wider range of respondents so that they can provide a more real picture of what is happening in the field and future researchers are expected to use different variables or add independent variables that can influence employee performance such as work environment and organizational culture.
Co-Authors Akib Hehanussa Arniti, Ketut Galung Indra Kiswara, Putu Hanggu, Elizabeth Oktaviani Hersanius Kurnia Peong I Nyoman Rasmen Adi I Wayan Meryawan Kristoforus Toni Harjo Lery, Yohana Cintami Made Mulyadi Mahesa Adi Putra, I Kadek Mappiasse, Mappiasse Meryawan, I Wayan Nengah Wirsa, I Ni Kadek Ayu Rasita Dewi Ni Luh Ayu Puspayanti Ni Luh Putu Rahayu Mardiana Sari Ni Made Anggun Dhanu Ariesandi Ni Wayan Noviana Safitri Putri Virgiantari, Ni Made Rahayu Candra Dewi, Ni Made Sadwistri Adhityasari, Ni Made Sari, Indra Ratna Siagian, Reynaldo Angga Wirati Adriati, IGA Yohanes Paulus Hanny Wadhi