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All Journal Journal of Information Systems Engineering and Business Intelligence RUBINSTEIN
Lunardi, Lidya
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : RUBINSTEIN

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PROTOTIPE SISTEM OTOMASI SMART OFFICE DENGAN MENGGUNAKAN LOCK DOOR, MOTION SENSOR, DAN LCD BERBASIS ARDUINO UNO Dwiyanthi Kusuma, Ellysha; Ignatius Tarunay, Oliver; Lunardi, Lidya; Andika
RUBINSTEIN Vol. 1 No. 2 (2023): RUBINSTEIN (juRnal mUltidisiplin BIsNis Sains TEknologI & humaNiora)
Publisher : LP3kM Buddhi Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/rubin.v1i2.2094

Abstract

Perkembangan teknologi diera digital ini sangat lah pesat khususnya pembuatan perangkat otomasi telah berkemkembang sangat cepat dan telah mengalami banyak sekali kemajuan dalam berbagai bidang yaitu dalam bidang perkantoran, kesehatan, keamanan, transportasi dan ekonomi. Pada penelitian ini komponen yang di gunakan untuk pembuatan sistem otomasi dengan menggunakan perangkat berbasis Arduino Uno. Permasalahan ini Berfokus dari sebuah perusahaan adalah dengan cara meminimalisir kesalahan dan efisiensi pengeluaran.Sedangkan tujuan utama dari sebuah perusahaan adalah memaksimalkan laba dengan menekan biaya seminimal mungkin. Barometer keberhasilan sebuah perusahaan dapat ditentukan berdasarkan kemampuan sebuah perusahaan untuk mendapatkan profit. Profit dihasilkan setelah dilakukan pengurangan terhadap biaya produksi yang dilakukan. Penelitian ini melakukan pembuatan tempat smart office menggunakan sensor  RFID scanner  telah dilakukan dengan tujuan untuk mengembangkan sistem yang dapat mempermudah mempermudah karyawan dalam melaksanakan kegiatan di dalam kantor.  
Pengaruh Streamer Attractiveness, Content Marketing, dan Hedonic Shopping Motive terhadap Impulsive Buying dengan Utilitarian Value sebagai Pemoderasi Lunardi, Lidya; Alexander; Tambun, Sihar
RUBINSTEIN Vol. 4 No. 1 (2025): RUBINSTEIN (juRnal mUltidisiplin BIsNis Sains TEknologI & humaNiora)
Publisher : LP3kM Buddhi Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/rubin.v4i1.4040

Abstract

This study investigates the impact of streamer attractiveness (SA), content marketing (CM), hedonic shopping motive (HSM), and utilitarian value (UV) on impulsive buying (IB) in the context of Indonesian e-commerce live streaming. It also examines how UV moderates the relationships between these factors and IB. A quantitative approach was adopted, using purposive sampling of 209 respondents who had previously participated in live shopping broadcasts. Data analysis was performed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that SA, CM, HSM, and UV all have a significant positive effect on IB, with HSM identified as the most dominant factor influencing impulsivity. Furthermore, UV moderates the relationship between SA and IB, but does not significantly enhance the effect of CM or HSM on IB. These results suggest that emotional drivers such as enjoyment and attractiveness are key catalysts for impulsive purchasing behavior. However, functional product value still plays a strategic role in driving purchase decisions. The study emphasizes the need for a balanced approach in content strategy, combining both emotional appeal and functional information to maximize consumer engagement and conversion. Marketers are encouraged to integrate hedonic (emotional) and utilitarian (practical) elements in their offerings to foster impulsive buying behavior. Additionally, future research should explore longitudinal and qualitative methods to capture the evolving nature of impulsive buying behavior, as well as the deeper psychological mechanisms driving consumer decisions in live commerce environments. Such research will help further uncover the dynamics of consumer decision-making in online shopping and improve understanding of the broader implications for e-commerce strategies.
Co-Authors Aditiya Hermawan alexander ANDIKA Daniawan, Benny Dwiyanthi Kusuma, Ellysha Ignatius Tarunay, Oliver JUNAEDI Sihar Tambun Yusuf Kurnia, Yusuf