Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Agritas
Widura, Satriya Abiyyu Hibatullah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN PRODUK SAYUR DI GREENHOUSE DEWAPONIK Widura, Satriya Abiyyu Hibatullah; Maharani, Artita Devi; Stefani, Eska
JURNAL ILMIAH AGRITAS Vol 9 No 1 (2025): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v9i1.19414

Abstract

This study aims to determine the effect of product quality on consumer satisfaction through vegetable product purchasing decisions. Greenhouse Dewaponik is located in Rejowinangun, Kotagede, Yogyakarta. Samples were taken by purposive sampling of 100 consumers who visited and bought Dewaponik products which were then analyzed using path analysis. The results of the analysis stated that product quality had a direct and significant effect on consumer satisfaction. Product quality had a direct and significant effect on purchasing decisions. Furthermore, purchasing decisions had a direct and significant effect on consumer satisfaction. However, product quality had an indirect and significant effect on consumer satisfaction with purchasing decisions as an intervening variable. Meanwhile, together, product quality had an indirect and significant effect on consumer satisfaction with purchasing decisions as an intervening variable. The results of the path analysis of product quality had an indirect effect on consumer satisfaction through purchasing decisions or purchasing decisions could be an intervening variable for product quality and consumer satisfaction.
PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN PRODUK SAYUR DI GREENHOUSE DEWAPONIK Widura, Satriya Abiyyu Hibatullah; Maharani, Artita Devi; Stefani, Eska
JURNAL ILMIAH AGRITAS Vol 9 No 1 (2025): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v9i1.19414

Abstract

This study aims to determine the effect of product quality on consumer satisfaction through vegetable product purchasing decisions. Greenhouse Dewaponik is located in Rejowinangun, Kotagede, Yogyakarta. Samples were taken by purposive sampling of 100 consumers who visited and bought Dewaponik products which were then analyzed using path analysis. The results of the analysis stated that product quality had a direct and significant effect on consumer satisfaction. Product quality had a direct and significant effect on purchasing decisions. Furthermore, purchasing decisions had a direct and significant effect on consumer satisfaction. However, product quality had an indirect and significant effect on consumer satisfaction with purchasing decisions as an intervening variable. Meanwhile, together, product quality had an indirect and significant effect on consumer satisfaction with purchasing decisions as an intervening variable. The results of the path analysis of product quality had an indirect effect on consumer satisfaction through purchasing decisions or purchasing decisions could be an intervening variable for product quality and consumer satisfaction.
Co-Authors Artita Devi Maharani, Artita Devi Stefani, Eska