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PEMBERDAYAAN KELOMPOK WANITA TANI MIGUNANI NANGGULAN KULON PROGO MELALUI PENGEMBANGAN TANAMAN JAGUNG Stefani, Eska; Sudrajat, Ignasius Suprih; Darini, Maria Theresia; Setiawati, Evi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1412

Kulon Progo Regency still depends on Magelang and Klaten to meet its functional food needs for sweet corn cobs. The Migunani Women's Farmers Group (KWT) has high potential for developing food crops. With the large area of land owned and the Angora group which is still relatively young. The method used in this service is socialization and mentoring. The result of this service is an empowerment program through the development of sweet corn plants in the Migunani Women's Farmers Group (KWT), Nanggulan, Kulon Progro which has succeeded in increasing corn production. With the support of socialization and mentoring, it is hoped that this program can continue and become a model of empowerment for other farmer groups in the Kulon Progo region.

PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN PRODUK SAYUR DI GREENHOUSE DEWAPONIK Widura, Satriya Abiyyu Hibatullah; Maharani, Artita Devi; Stefani, Eska
JURNAL ILMIAH AGRITAS Vol 9 No 1 (2025): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v9i1.19414

This study aims to determine the effect of product quality on consumer satisfaction through vegetable product purchasing decisions. Greenhouse Dewaponik is located in Rejowinangun, Kotagede, Yogyakarta. Samples were taken by purposive sampling of 100 consumers who visited and bought Dewaponik products which were then analyzed using path analysis. The results of the analysis stated that product quality had a direct and significant effect on consumer satisfaction. Product quality had a direct and significant effect on purchasing decisions. Furthermore, purchasing decisions had a direct and significant effect on consumer satisfaction. However, product quality had an indirect and significant effect on consumer satisfaction with purchasing decisions as an intervening variable. Meanwhile, together, product quality had an indirect and significant effect on consumer satisfaction with purchasing decisions as an intervening variable. The results of the path analysis of product quality had an indirect effect on consumer satisfaction through purchasing decisions or purchasing decisions could be an intervening variable for product quality and consumer satisfaction.

ANALISIS KOMPARASI PENDAPATAN PETANI PADI DENGAN MENGGUNAKAN PANEL SURYA DAN TANPA MENGGUNAKAN PANEL SURYA DI DESA CANDEN KABUPATEN BANTUL Aulia, Alfin; Ratri, Wahyu Setya; Stefani, Eska
JURNAL ILMIAH AGRITAS Vol 9 No 1 (2025): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v9i1.19421

The aim of this research is to analyze the comparison of income of rice farmers using solar panels and without solar panels. This research was conducted in Canden Village, Jetis District, Bantul Regency, Yogyakarta Special Region with a sample size of 36 respondents with a sample determination method using purposive sampling. The basic method used in this research is a quantitative descriptive method. R/C Ratio analysis method and independent t- test. The results of this research are the value of tcount < ttable (0.897 < 2.032), so H0 is rejected and H1 is accepted, meaning that there is a difference in income between rice farmers who use solar panels and rice farmers without solar panels. The average income of rice farming using solar panels is greater, namely Rp 38,143,494 /Ha compared to rice farming without using solar panels, namely IDR 23,694,105/Ha. R/C Ratio analysis of solar panel rice farming is 13.3 and rice farming without solar panels is 6.07, so it is said to be feasible. Therefore, the importance of using solar panel technology can increase rice farmers' income.

Analisis Segmentasi Pasar Terhadap Keputusan Pembelian Pada CV Merapi Farma Herbal Di Kabupaten Sleman Daerah Istimewa Yogyakarta Sabilia, Choirunnisa; Ratri, Wahyu Setya; Stefani, Eska
JURNAL ILMIAH AGRITAS Vol 7 No 2 (2023): Oktober
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v7i2.15539

The research aims to analyze the influence of market segmentation on purchasing decisions at CV Merapi Farma Herbal in Sleman Regency, Special Region of Yogyakarta Special Region. This research uses descriptive research with a quantitative approach. The population in this research is consumers. The sampling technique used is non-probability sampling. Determining the number of samples used the lemeshow formula and the sample size was 100 respondents who had made purchases. Statistical tests use validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, R test, F test, and T test. The results of the study show that the variables geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation have a significant effect simultaneously on purchasing decisions at CV Merapi Farma Herbal. The coefficient of determination value is 53% and the remainder is influenced by other variables not examined in this research. The geographic segmentation variable has a partially significant effect on purchasing decisions for CV Merapi Farma Herbal with a significance value of 0.003 < 0.05. The demographic segmentation variable has a partially significant effect on purchasing decisions for CV Merapi Farma Herbal with a significance value of 0.000 < 0.05. Psychographic segmentation variables have a partially significant effect on purchasing decisions for CV Merapi Farma Herbal with a significance value of 0.001 < 0.05. The behavioral segmentation variable has a partially significant effect on the purchasing decision of CV Merapi Farma Herbal with a significance value of 0.003 < 0.05. The segmentation variable that has a dominant significant influence is the demographic segmentation variable.

PENGARUH PARTISIPASI KELOMPOK WANITA TANI MENTARI TERHADAP KESEJAHTERAAN KELUARGA DI KALURAHAN MAGUWOHARJO KABUPATEN SLEMAN Vianti, Damai; Maharani, Artita Devi; Stefani, Eska
JURNAL ILMIAH AGRITAS Vol 8 No 1 (2024): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v8i1.16173

This study aims to determine and analyze the level of participation of KWT Mentari on family welfare covering urban agricultural businesses that utilize yard land and local food management with assistance from CSR BRI cares that support women's empowerment through KWT in Kalurahan Maguwoharjo, Sleman Regency. This research is a quantitative research that focuses on KWT Mentari in Kalurahan Maguwoharjo, Sleman Regency. The number of respondents to this study was 35 people who were determined by census method. The results of research in the field of participation of KWT Mentari members are high, starting from planning participation obtained a value of 85%, implementation 85%, utilization of results 83% and evaluation 86%. In the results of the study, the level of family welfare of KWT Mentari members was high at the level of Pre-Prosperous Families (PPP) known to 0 respondents, Prosperous Family I (KS I) known to 3 respondents, Prosperous Family II (KS II) known to 10 respondents, Prosperous Family III (KS III) known to 14 respondents and Prosperous Family III + known to 8 respondents. In the statistical test results, the results of the T test were obtained from the participation variable, the calculated T value was 5.856 > T table 2.035, meaning that the participation variable had a significant effect on family welfare. In the results of the Coefficient of Determination test, an R square value of 51.0% was obtained, which contains the understanding that participation affects family welfare by 51.0%, while the remaining 49.0% is influenced by other factors.

PENGARUH KUALITAS DAN HARGA PRODUK BENIH JAGUNG HIBRIDA BISI-18 TERHADAP KEPUASAN PETANI DI KALURAHAN BANYUSOCO, KAPANEWON PLAYEN, KABUPATEN GUNUNGKIDUL Nuranisyah, Ribut Siti; Mawardi, Nanang Kusuma; Stefani, Eska
JURNAL ILMIAH AGRITAS Vol 8 No 1 (2024): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v8i1.17139

The aim of this research is to determine the effect of the quality and price of BISI-18 hybrid corn seed products on farmer satisfaction in Banyusoco Village, Playen District, Gunungkidul Regency. This research is a quantitative research with sample determination using the Slovin formula, obtaining 85 respondents from a population of 489 taken from each farmer group in Banyusoco village. The data analysis method used is the quantitative descriptive method by calculating the score value for each variable and the multiple linear analysis method. The research results show that the quality variable score is 3,976, which is in the high category, the price variable score is 2,059, which is in the medium category, and the satisfaction variable score is 3,016, which is in the high category. The results of the t test show that the significant value of X1 is 0.000 < 0.05 and This is because farmers look more at quality than price. The calculated F test shows a value of 8,623 > 3.11 (Ftable), with a significant value of 0.000 < 0.05, so the hypothesis is accepted or in other words the quality and price variables, together simultaneously influence farmer satisfaction. Based on the determination test, the Adjusted R Square value or coefficient of determination is 0.154, which means that the influence of the independent variables, namely quality and price, on the dependent variable, namely satisfaction, is 15.4%, while the remaining 84.6% is influenced or explained by other variables not included in the model this research, such as place factors, service quality, experience, strategy, etc. Keywords: BISI-18 Hybrid Corn Seeds, Quality, Price, Farmer Satisfaction

PENGEMBANGAN AGROWISATA ANGGUR DALAM MENDORONG EKONOMI KREATIF (STUDI KASUS DI DUSUN PLUMBUNGAN, DESA SUMBERMULYO, BAMBANGLIPURO, BANTUL, YOGYAKARTA) Rahadi, Rahadi; Kismantoroadji, Teguh; Stefani, Eska
JURNAL ILMIAH AGRITAS Vol 8 No 2 (2024): Oktober
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v8i2.18182

This research was conducted in the Plumbungan grape agrotourism village, Sumbermulyo, Bambanglipuro, Bantul, Yogyakarta. The aim of this study is to examine the development of grape agrotourism in Plumbungan and its impact on the local creative economy. Using qualitative research methods with a case study approach, this study illustrates the stages of grape agrotourism development from exploration to regeneration. Data were collected through interviews, observations, and documentation. The research findings indicate that the process of developing grape agrotourism in Plumbungan Hamlet occurred from 2010 to 2020. However, from 2021 to 2023, there was no further development of grape agrotourism in Plumbungan Hamlet. The study also found that the development of the creative economy successfully boosted grape agrotourism in Plumbungan from 2018 to 2020. In contrast, from 2021 to 2023, there was no development in the creative economy. These findings are expected to provide insights for the development of agrotourism in other regions and serve as a reference for further research on agrotourism and the creative economy.

PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN PRODUK SAYUR DI GREENHOUSE DEWAPONIK Widura, Satriya Abiyyu Hibatullah; Maharani, Artita Devi; Stefani, Eska
JURNAL ILMIAH AGRITAS Vol 9 No 1 (2025): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v9i1.19414

This study aims to determine the effect of product quality on consumer satisfaction through vegetable product purchasing decisions. Greenhouse Dewaponik is located in Rejowinangun, Kotagede, Yogyakarta. Samples were taken by purposive sampling of 100 consumers who visited and bought Dewaponik products which were then analyzed using path analysis. The results of the analysis stated that product quality had a direct and significant effect on consumer satisfaction. Product quality had a direct and significant effect on purchasing decisions. Furthermore, purchasing decisions had a direct and significant effect on consumer satisfaction. However, product quality had an indirect and significant effect on consumer satisfaction with purchasing decisions as an intervening variable. Meanwhile, together, product quality had an indirect and significant effect on consumer satisfaction with purchasing decisions as an intervening variable. The results of the path analysis of product quality had an indirect effect on consumer satisfaction through purchasing decisions or purchasing decisions could be an intervening variable for product quality and consumer satisfaction.

ANALISIS KOMPARASI PENDAPATAN PETANI PADI DENGAN MENGGUNAKAN PANEL SURYA DAN TANPA MENGGUNAKAN PANEL SURYA DI DESA CANDEN KABUPATEN BANTUL Aulia, Alfin; Ratri, Wahyu Setya; Stefani, Eska
JURNAL ILMIAH AGRITAS Vol 9 No 1 (2025): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v9i1.19421

The aim of this research is to analyze the comparison of income of rice farmers using solar panels and without solar panels. This research was conducted in Canden Village, Jetis District, Bantul Regency, Yogyakarta Special Region with a sample size of 36 respondents with a sample determination method using purposive sampling. The basic method used in this research is a quantitative descriptive method. R/C Ratio analysis method and independent t- test. The results of this research are the value of tcount < ttable (0.897 < 2.032), so H0 is rejected and H1 is accepted, meaning that there is a difference in income between rice farmers who use solar panels and rice farmers without solar panels. The average income of rice farming using solar panels is greater, namely Rp 38,143,494 /Ha compared to rice farming without using solar panels, namely IDR 23,694,105/Ha. R/C Ratio analysis of solar panel rice farming is 13.3 and rice farming without solar panels is 6.07, so it is said to be feasible. Therefore, the importance of using solar panel technology can increase rice farmers' income.

STRATEGI PENGEMBANGAN USAHA BERAS ORGANIK PADA KELOMPOK TANI MADYA JAYAN KECAMATAN IMOGIRI KABUPATEN BANTUL Stefani, Eska; Sudrajat, Suprih
Agros Journal of Agriculture Science Vol 25, No 1 (2023): edisi JANUARI
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i1.2402

Tujuan dari penelitian ini antara lain : 1) Mengidentifikasi kekuatan dan kelemahan serta peluang dan ancaman dalam pengembangan padi organik pada Kelompok Tani Madya Jayan 2) Menganalisa alternatif strategi dan prioritasnya yang digunakan untuk mengembangkan usaha beras organik. Metode pengumpulan data dengan teknik observasi, wawancara, serta dokumentasi. Metode analisis data yang digunakan adalah analisis matriks IFE, EFE, IE, SWOT dan QSPM. Berdasarkan hasil penelitian keunggulan Kelompok Tani Madya Jayan antara lain petani mempunyai pengalaman dalam budidaya organik, lahan sudah bersertifikat organik, produk menawarkan banyak manfaat kesehatan dan ramah lingkungan, produk bersertifikat organik dan mempunyai brand, Sudah memiliki jaringan pemasaran tetap, keinginan besar petani untuk maju, serta dapat melakukan pemurnian benih. Kelemahan antara lain kemasan masih sederhana, harga jual beras organik sama dengan beras non organik, sistem keuangan masih sederhana, pengurus belum konsisten menjalankan tugasnya, serta kemampuan administrasi masih rendah. Peluangnya antara lain adanya dukungan dari Dinas Pertanian, tersedianya pasar beras organik yang masih luas, gaya hidup sehat dikalangan masyarakat, serta kemajuan dan inovasi teknologi. Ancamannya antara lain permintaan terbatas dari konsumen menengah keatas serta persaingan dalam industri semakin meningkat. Prioritas alternatif strategi pengembangan usaha beras organik di kelompok tani ini berdasarkan analisis QSPM adalah menguatkan kelembagaan kelompok tani

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