Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal Of Economics Social And Technology
Lasmaria
Unknown Affiliation
Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Financial Literacy, Financial Inclusion, Marketing Strategy, and Technology on the Development of Culinary MSMEs in Medan Baru District Silaban, Riski Riama; Lasmaria; Sari, Ike Rukmana; kumalasari, Fauziah
International Journal Of Economics Social And Technology (IJEST) Vol. 4 No. 1 (2025): Maret 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v4i1.594

Abstract

Micro, Small, and Medium Enterprises (MSME) cover various sectors such US trade, industry, and services, which together form the foundation of a strong and sustainable economy. The presence of MSME supports economic diversification, reduces economic disparities, and increases the resilience of the country's economy. MSMEs will be able to compete if they are able to implement good management and good marketing strategies and are able to utilize digital information technology well. The development of e-commerce allows MSME to expand their market reach and increase sales. Because currently digital technology is one of the main needs and has become a pattern and lifestyle of today's society, especially for millennials. The purpose of this study is to find out strategic ways to increase the knowledge of MSME actors    
Co-Authors kumalasari, Fauziah Sari, Ike Rukmana Silaban, Riski Riama