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All Journal Aptisi Transactions on Technopreneurship (ATT) Lead Journal of Economy and Administration
Mohd, Zalena
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Integrating Business Courses Mentorship Programs and Investment to Enhance Entrepreneurial Opportunities Utama, Iston Dwija; Prabowo, Puji; Mohd, Zalena
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 1 (2025): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i1.525

Abstract

Much research highlights the role of business incubators in fostering student entrepreneurship, but the impact of business courses and mentoring programs on recognizing business opportunities remains underexplored. This study investigates how entrepreneurship education, mentorship, and investment enhance students ability to identify and create business opportunities, particularly in uncertain times. Data were collected from 205 third-year university students with experience in incubator and mentoring programs conducted by universities or external organizations. A quantitative approach was employed, utilizing SMART-PLS tools to analyze correlations between entrepreneurship education, mentorship, investment, and opportunity recognition. Results show investment and mentoring have the strongest correlation, highlighting the importance of financial and non-financial support for entrepreneurial success. The findings emphasize the significance of a well-designed curriculum in fostering business opportunity recognition, with mentoring programs mediating the relationship between educational and financial support. Integrating education, mentorship, and investment significantly influences student ventures by fostering entrepreneurial intentions and providing critical resources. Collaboration among educational institutions, policymakers, and investors is vital to establish comprehensive support systems that prepare future entrepreneurs to succeed in dynamic markets.
The Influence of Relationship Marketing, And Green Marketing Toward Business Sustainability On Msmes Kab. Bandung. Rachmawati, Dwi; Mohd, Zalena; Sudari, Suci Ayu; Oktaviani, Cyka
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.70

Abstract

This study aims to find out the influence of Relationship Marketing, and Green Marketing to the Sustainability Business on SMEs (small and medium-scale Enterprise) in Kab. Bandung. Finding relation between variables allows this study to find the best strategy marketing to maintain the sustainability business of SMEs in Kab. Bandung. With the number of respondents as many as 100 SMEs, the instrument in the questionnaire is measured using a Likert scale (5 scales) then the data was processed with SPSS, while the variables are 1) Independent Variables consisting of Relationship Marketing, Green Marketing, 2) Dependent Variable is Sustainability Business. The used analysis in this study is multiple regression. The results show that Realtionship Marketing and green marketing has a positive and significant effect on Sustainability Business. The study discusses the results and give constructive suggestions for maintaining the sustainability business of SMEs.
Co-Authors Nurwijayanti Oktaviani, Cyka Puji Prabowo Suci Ayu Sudari Utama, Iston Dwija