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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jambura Science of Management Journal of Information System, Applied, Management, Accounting and Research Yumary: Jurnal Pengabdian kepada Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Positive Community Services Benefit : Journal of Bussiness, Economics, and Finance MANAGER: Journal of Management and Administration Science Jurnal Administrasi Karya Dharma Klabat Journal of Management Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Suci Ayu Sudari
Universitas Global Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Pengaruh Kepemimpin terhadap Kinerja Guru di Madrasah Tsanawiyah Sirojul Ulum, Sukabumi Yuni Pambreni; Suci Ayu Sudari; Siti Listiana
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1106

Abstract

This research aims to test the effect of leadership on teacher performance at Madrasah Tsanawiyah Sirojul Ulum, Sukabumi Regency. The research design used in this study is descriptive and associative methods. Descriptive method is research conducted to determine the value of independent variables, either one or more (independent) variables without making comparisons, or connecting with other variables. While the associative method is research that aims to determine the influence or also the relationship between two or more variables. This associative method is used to determine the effect of the two variables. Unit analysis in this research is individual i.e. teacher in Madrasah Tsanawiyah Sirojul Ulum Sukabumi Regency, population and sample is all teacher in Madrasah Tsanawiyah Sirojul Ulum 30 teachers in total. The result indicated that leadership (X) ‘s influence on teacher performance (Y) is at 93% and the rest 7% is influenced by other variables that are not in this research
Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok Putra Tangguh Wisnuaji; Dwi Rachmawati; Suci Ayu Sudari
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v3i3.1767

Abstract

Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using food service delivery and to rising sales through development of digital marketing. Methodology: This activity assists with applying MSMEs through marketplace, help to promote product with copywriting, manage sales, create a digital catalogue, and develop, give instruction how to create design for packaging product. Results: This    dedication    output upgrade knowledge of product, registering MSME address to food services delivery accounts, understanding how to expanding market and sales reach using digital marketing, Social Media and food service delivery. Conclusions: The activities carried out by the Abdimas Team so that Heppi Kitchen Depok MSMEs become more competitive MSMEs include Development of Social Media Marketin and Development of digital marketing Limitations: Limitation of this study is on totat number MSMEs. Contribution: These MSMEs have helped gaining more income of selling the products. One strategy that can be used to survive this challenge is to maximize online sales.
THE EFFECT OF TECHNOLOGY-ORGANIZATION-ENVIRONMENT (TOE) ON E-COMMERCE ADOPTION AMONG SMES AT MAGELANG REGENCY Suci Ayu Sudari
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1002.138-146

Abstract

The purpose of this study is to investigate and analyze the influence of Technology-Organization-Environment (TOE) factors on the adoption of E-Commerce among Small and Medium-sized Enterprises (SMEs) in Magelang Regency. The research employs regression analysis as the primary method to evaluate the relationships between the independent variables—Technology, Organization, and Environment—and the dependent variable, E-Commerce Adoption. To gather primary data, a questionnaire was utilized as the data collection instrument. The population of interest consisted of 1080 SMEs within Magelang Regency, from which a representative sample of 100 SMEs was selected using the Slovin formula. Subsequently, the collected data was processed using SPSS version 23. The findings of the study demonstrated a positive and significant effect of the TOE factors on E-Commerce Adoption among SMEs in Magelang Regency. This research contributes to a deeper understanding of the dynamics and determinants of E-Commerce adoption in the specific context of SMEs within the mentioned region, highlighting the crucial role of Technology, Organization, and Environment in shaping adoption patterns. Keywords: Technology, Organization, Environment, E-Commerce, SMEs
Implementation of Financial Technology “Digital Payment” on Consumer Behavior at SMEs Depok City in Digital Transformation Era Suci Ayu Sudari
Jurnal Administrasi Karya Dharma Vol. 3 No. 1 (2024): Jurnal Administrasi Karya Dharma (Maret 2024)
Publisher : Sekolah Tinggi Ilmu Administrasi Karya Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The presence of the digital era has changed people's behavior in carrying out activities from manual to digital. Especially after the Covid-19 pandemic, people are required to maintain physical contact when doing activities. SMEs at Depok City in implementing digital technology still not fully effective. so the study is conducted to analyze the effect of application of Financial Technology “Digital Payment” on Consumer Behavior at SMEs Depok City in Digital Transformation Era. Study method used regression analysis. Primary data was obtained by questionnaire as the instrument of collecting data. The data was processed with SPSS 23. The population in this study is Consumer of SMEs in Depok City, then the number of samples is 100 SMEs. The study showed that Digital Payment has significance effect on consumer behavior at SMEs in Depok City. SMEs need to improve the strategy specially in having transaction with consumers. SMEs are able to use digital payment for the business activities
THE EFFECT OF COMPENSATION AND JOB SATISFACTION ON TURNOVER INTENTION AT PT CITRA INSANI GARDA SEMESTA (CIGS) Anggraeni, Dea Tiara; Ridho, Ali; Sudari, Suci Ayu
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 3 (2024): JISAMAR (June-August 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i3.1505

Abstract

This study aims to examine the impact of compensation and job satisfaction on turnover intention among employees at PT CIGS. Validity and reliability tests, instrument analysis such as normality test, heteroscedasticity test, and multicollinearity test, t-test, F-test, and multiple linear regression analysis are conducted to provide research results and statistical data assumptions. Hypothesis testing shows that compensation and job satisfaction have a negative effect on turnover intention. This study contributes to the academic field by enhancing the understanding of factors influencing employee turnover intention. Additionally, the results are expected to provide insights for company management in managing compensation and improving job satisfaction to reduce employee turnover.
MSMEs Resilience During Post-Pandemic through Business Digitalization Mediated by Competitive Advantage Pambreni, Yuni; Ayu Sudari, Suci
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 5 No. 1 (2025): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v5i1.691

Abstract

During post-covid-19 pandemic, MSMEs in Indonesia are experiencing difficult times. Based on a BI survey, as many as 87.5% of MSMEs experienced a decline in sales, and the remaining 12.5% were not affected and tended to experience an increase because they were able to be resilient and adapt by digitalizing their business. In facing digital transformation, MSMEs often encounter 3 main challenges, including low technological knowledge, difficulty finding suitable digital platforms, and not being able to determine the right digital marketing strategy. This research aims to analyze the mediation of competitive ability on business digitalization as an effort to increase the resilience of Sukmajaya MSMEs after the Covid-19 pandemic. The analysis method used is path analysis. Business digitalization as an independent variable with indicators namely cost, incentive program, site design, and interactive. Competitive advantage as an intervening/mediating variable with indicators including, business networks, innovation, differentiation. Then, the dependent variable is MSME resilience with measurement indicators, namely problem solving and toughness. The unit of analysis in this research is MSMEs in Sukmajaya, Depok. Primary data was obtained using a questionnaire research instrument with 90 MSME respondents, and processed using SPSS. Research results show the influence of business digitalization on the competitive advantage and resilience of MSMEs in Sukmajaya, Depok. MSMEs in Sukmajaya can achieve MSMEs resilience by optimizing business digitalization and increasing its competitive advantage during the post-covid 19 pandemic period and after.
The Influence Of Work Life Balance And Job Stress On Job Satisfaction Of Employees At PT. Rukun Mitra Sejati South Jakarta Jaysan, Rayeskana Istighfarkhan; Sudari, Suci Ayu; Pambreni, Yuni
Best Journal of Administration and Management Vol 2 No 4 (2024): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i4.179

Abstract

This research aims to analyze the influence of work life balance and work stress levels on employee job satisfaction. The research method uses a quantitative approach involving PT Rukun Mitra Sejati respondents. Data was collected through a questionnaire that measured the variables work life balance, work stress, and job satisfaction. The results of the analysis show that there is a positive and significant influence between work life balance and employee satisfaction. This shows that the more balanced the balance between work life and personal life (work life balance), the higher the level of job satisfaction felt by employees. On the other hand, there is a negative and significant influence between the level of work stress and employee satisfaction. This means that the higher the level of work stress experienced by employees, the lower the level of job satisfaction they feel. This research also produces an R Square value of 0.580, which shows that the work life balance variable (X1) and the work stress variable (X2) together contribute 58% to the job satisfaction variable (Y). Thus, this research makes an important contribution in understanding the factors that influence employee job satisfaction, especially through aspects of work life balance and work stress levels. The practical implications of these findings can be used as a basis for companies to increase employee job satisfaction through improvements in work life balance management and employee work stress management.
Pengaruh Social Media Marketing Terhadap Brand Loyalty Melalui Brand Trust Produk Telkomsel by.U Firmansyah, Hadi; Sudari, Suci Ayu; Rachmawati, Dwi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1480

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing terhadap Brand Loyalty melalui Brand Trust sebagai variabel mediasi pada produk Telkomsel by.U di Depok. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 100 responden yang merupakan pengguna aktif Telkomsel by.U. Teknik pengambilan sampel yang digunakan adalah sampling insidental. Analisis data dilakukan dengan menggunakan perangkat lunak SmartPLS 4.0, melalui pendekatan Partial Least Squares - Structural Equation Modeling (PLS-SEM). Tahapan analisis meliputi pengujian model pengukuran (outer model) untuk menilai validitas dan reliabilitas, serta model struktural (inner model) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh terhadap Brand Trust, dan Brand Trust berpengaruh terhadap Brand Loyalty. Selain itu, Social Media Marketing juga memiliki pengaruh terhadap Brand Loyalty melalui Brand Trust sebagai variabel mediasi. Temuan ini mengindikasikan pentingnya strategi pemasaran melalui media sosial untuk membangun kepercayaan merek yang pada akhirnya dapat meningkatkan loyalitas konsumen terhadap produk Telkomsel by.U.
Pengaruh Promo Event Dan Influencer Terhadap Pembelian Impulsif Pada Brand Kahf Dikalangan Generasi Z Kota Depok Pramono, Agung; Rachmawati, Dwi; Sudari, Suci Ayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1616

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Promo Event dan Influencer terhadap Pembelian Impulsif produk Kahf di kalangan Generasi Z di Kota Depok. Penelitian ini dilakukan menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang sesuai dengan kriteria. Variabel Promo Event dan Influencer dianalisis terhadap Pembelian Impulsif menggunakan uji regresi linear berganda, uji t, dan uji F. Hasil penelitian menunjukkan bahwa baik Promo Event maupun Influencer berpengaruh positif dan signifikan terhadap Pembelian Impulsif, baik secara parsial maupun simultan. Temuan ini mengindikasikan bahwa strategi promosi melalui event promosi dan peran influencer efektif dalam mendorong keputusan pembelian spontan di kalangan Gen Z. Penelitian ini memberikan kontribusi penting dalam menyusun strategi pemasaran digital yang lebih relevan dengan karakteristik konsumen muda dan perilaku impulsif mereka.
Pemberdayaan Peningkatan Pelayanan Pelanggan dan Digitalisasi Usaha UMKM F&B Kota Depok Muhammad Fadilah; Yuni Pambreni; Suci Ayu Sudari; Ramzaqy Fadlililah; Fahri Faturahman; Tegar Firmansyah; Muhammad Qisthi Yovari; Najwa Sabrina; Panca Apriliani; Dwi Rachmawati
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/snsc3443

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor makanan dan minuman (F&B) melalui peningkatan pelayanan pelanggan dan digitalisasi usaha di Kota Depok. Program ini melibatkan sosialisasi serta pendampingan teknis mengenai pentingnya pelayanan prima, legalitas usaha melalui izin PIRT, serta pemanfaatan platform digital seperti ShopeeFood dan sistem pembayaran QRIS melalui Shopee Partner. Metode yang digunakan mencakup pendekatan observasi awal, penyampaian materi secara langsung, serta distribusi informasi visual berupa pamflet. Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman baru mengenai lima dimensi utama pelayanan pelanggan (tangible, reliability, responsiveness, assurance, dan empathy), serta terlibat aktif dalam proses pendaftaran PIRT dan layanan digital. Kegiatan ini terbukti meningkatkan kesiapan UMKM untuk bersaing secara legal, profesional, dan adaptif di era ekonomi digital.
Co-Authors Agnemas Yusoep Islami Agung Pramono, Agung Al Adrunisapta, Muhammad Alif Alfi Maghfuriyah Ali Ridho Ali Ridho Anggraeni, Dea Tiara Aulia Choiri Windari Dede Mulazamah Chairunnisa Dwi Rachmawati Fahrezi, Irgi Ahmad Fahri Faturahman Febria Anjara Felisya Pangi Wijaya Feri Nugroho Framsiska, Meliana Hadi Firmansyah, Hadi Hadi Wijaya Jaysan, Rayeskana Istighfarkhan Jessica Adelia Khusni Faizah Lestari, Hayu Putri Julia Ling, Liu Lai Manurung, Resy Berliana Taruly Mawardi, Ganang Roger Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Mohd, Zalena Muhammad Fadilah Muhammad Qisthi Yovari Najwa Sabrina Nora Listiana Nur Fitri Dewi Nurwijayanti Oktaviani, Cyka Panca Apriliani Pradana, Ramdani Eka Pradyaningrum, Sagita Pratama, Ahmad Dzaky Putra Tangguh Wisnuaji Rahmawati Ulfah Ramzaqy Fadlililah Rohmat Hidayat Salaisah Almani Fatiha Sari, Dhea Nurmala Siti Listiana Sri Anawati Sultansyah Adira Putra Tegar Firmansyah Turahma, Afifah Latifah Udriyah Widodari, Sekar Ayu Widodo Putra Manahuang Yancik, Yupiter Yuni Pambreni Yuni Pammbreni