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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Yumary: Jurnal Pengabdian kepada Masyarakat Neo Journal of economy and social humanities Lead Journal of Economy and Administration Jurnal Administrasi Karya Dharma Klabat Journal of Management Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Suci Ayu Sudari
Universitas Global Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Kepemimpin terhadap Kinerja Guru di Madrasah Tsanawiyah Sirojul Ulum, Sukabumi Yuni Pambreni; Suci Ayu Sudari; Siti Listiana
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1106

Abstract

This research aims to test the effect of leadership on teacher performance at Madrasah Tsanawiyah Sirojul Ulum, Sukabumi Regency. The research design used in this study is descriptive and associative methods. Descriptive method is research conducted to determine the value of independent variables, either one or more (independent) variables without making comparisons, or connecting with other variables. While the associative method is research that aims to determine the influence or also the relationship between two or more variables. This associative method is used to determine the effect of the two variables. Unit analysis in this research is individual i.e. teacher in Madrasah Tsanawiyah Sirojul Ulum Sukabumi Regency, population and sample is all teacher in Madrasah Tsanawiyah Sirojul Ulum 30 teachers in total. The result indicated that leadership (X) ‘s influence on teacher performance (Y) is at 93% and the rest 7% is influenced by other variables that are not in this research
The Influence Of Service Quality On Community Satisfaction In The Development Of Population Administration: Case Study at Kependudukan and Pencatatan Sipil Offices of Surade Region, Sukabumi Regency Suci Ayu Sudari; Yuni Pambreni; Rohmat Hidayat
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.351 KB) | DOI: 10.56403/nejesh.v1i4.51

Abstract

The study aims to know the influence of service quality on community satisfaction in the development of population administration at Kependudukan and Pencatatan Sipil Offices of Surade Region, Sukabumi Regency. Along with developments, various public complaints are often found regarding the decline in professionalism in public services in almost all government sectors or regions which are marked by a decrease in the quality of public services, especially in making population administration according to procedures. The variables used in this study are service quality as an independent variable and community satisfaction as the dependent variable. This study used questionnaire as the instrument of collecting data. Analysis data for this study used simple regression analysis. The result showed that the hypothesis testing for the effect of service quality on satisfaction obtained a t-count value of 8.361 with a significance level of 0.000 <0.05 then and the t-count value = 8.361 > t-table = 1.661, so that the service quality variable has significant and positive effect on satisfaction.
The Influence of Relationship Marketing, And Green Marketing Toward Business Sustainability On Msmes Kab. Bandung. Dwi Rachmawati; Zalena Mohd; Suci Ayu Sudari; Cyka Oktaviani
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA), February 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.70

Abstract

This study aims to find out the influence of Relationship Marketing, and Green Marketing to the Sustainability Business on SMEs (small and medium-scale Enterprise) in Kab. Bandung. Finding relation between variables allows this study to find the best strategy marketing to maintain the sustainability business of SMEs in Kab. Bandung. With the number of respondents as many as 100 SMEs, the instrument in the questionnaire is measured using a Likert scale (5 scales) then the data was processed with SPSS, while the variables are 1) Independent Variables consisting of Relationship Marketing, Green Marketing, 2) Dependent Variable is Sustainability Business. The used analysis in this study is multiple regression. The results show that Realtionship Marketing and green marketing has a positive and significant effect on Sustainability Business. The study discusses the results and give constructive suggestions for maintaining the sustainability business of SMEs.
Penerapan Digital Marketing untuk Peningkatan Pemasaran UKM Heppi Kitchen Depok Putra Tangguh Wisnuaji; Dwi Rachmawati; Suci Ayu Sudari
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v3i3.1767

Abstract

Purpose: This activity aims to provide MSMEs to learn how create strategy marketing using food service delivery and to rising sales through development of digital marketing. Methodology: This activity assists with applying MSMEs through marketplace, help to promote product with copywriting, manage sales, create a digital catalogue, and develop, give instruction how to create design for packaging product. Results: This    dedication    output upgrade knowledge of product, registering MSME address to food services delivery accounts, understanding how to expanding market and sales reach using digital marketing, Social Media and food service delivery. Conclusions: The activities carried out by the Abdimas Team so that Heppi Kitchen Depok MSMEs become more competitive MSMEs include Development of Social Media Marketin and Development of digital marketing Limitations: Limitation of this study is on totat number MSMEs. Contribution: These MSMEs have helped gaining more income of selling the products. One strategy that can be used to survive this challenge is to maximize online sales.
THE EFFECT OF TECHNOLOGY-ORGANIZATION-ENVIRONMENT (TOE) ON E-COMMERCE ADOPTION AMONG SMES AT MAGELANG REGENCY Suci Ayu Sudari
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1002.138-146

Abstract

The purpose of this study is to investigate and analyze the influence of Technology-Organization-Environment (TOE) factors on the adoption of E-Commerce among Small and Medium-sized Enterprises (SMEs) in Magelang Regency. The research employs regression analysis as the primary method to evaluate the relationships between the independent variables—Technology, Organization, and Environment—and the dependent variable, E-Commerce Adoption. To gather primary data, a questionnaire was utilized as the data collection instrument. The population of interest consisted of 1080 SMEs within Magelang Regency, from which a representative sample of 100 SMEs was selected using the Slovin formula. Subsequently, the collected data was processed using SPSS version 23. The findings of the study demonstrated a positive and significant effect of the TOE factors on E-Commerce Adoption among SMEs in Magelang Regency. This research contributes to a deeper understanding of the dynamics and determinants of E-Commerce adoption in the specific context of SMEs within the mentioned region, highlighting the crucial role of Technology, Organization, and Environment in shaping adoption patterns. Keywords: Technology, Organization, Environment, E-Commerce, SMEs
Implementation of Financial Technology “Digital Payment” on Consumer Behavior at SMEs Depok City in Digital Transformation Era Suci Ayu Sudari
Jurnal Administrasi Karya Dharma Vol. 3 No. 1 (2024): Jurnal Administrasi Karya Dharma (Maret 2024)
Publisher : Sekolah Tinggi Ilmu Administrasi Karya Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The presence of the digital era has changed people's behavior in carrying out activities from manual to digital. Especially after the Covid-19 pandemic, people are required to maintain physical contact when doing activities. SMEs at Depok City in implementing digital technology still not fully effective. so the study is conducted to analyze the effect of application of Financial Technology “Digital Payment” on Consumer Behavior at SMEs Depok City in Digital Transformation Era. Study method used regression analysis. Primary data was obtained by questionnaire as the instrument of collecting data. The data was processed with SPSS 23. The population in this study is Consumer of SMEs in Depok City, then the number of samples is 100 SMEs. The study showed that Digital Payment has significance effect on consumer behavior at SMEs in Depok City. SMEs need to improve the strategy specially in having transaction with consumers. SMEs are able to use digital payment for the business activities
Pemberdayaan Peningkatan Pelayanan Pelanggan dan Digitalisasi Usaha UMKM F&B Kota Depok Muhammad Fadilah; Yuni Pambreni; Suci Ayu Sudari; Ramzaqy Fadlililah; Fahri Faturahman; Tegar Firmansyah; Muhammad Qisthi Yovari; Najwa Sabrina; Panca Apriliani; Dwi Rachmawati
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/snsc3443

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor makanan dan minuman (F&B) melalui peningkatan pelayanan pelanggan dan digitalisasi usaha di Kota Depok. Program ini melibatkan sosialisasi serta pendampingan teknis mengenai pentingnya pelayanan prima, legalitas usaha melalui izin PIRT, serta pemanfaatan platform digital seperti ShopeeFood dan sistem pembayaran QRIS melalui Shopee Partner. Metode yang digunakan mencakup pendekatan observasi awal, penyampaian materi secara langsung, serta distribusi informasi visual berupa pamflet. Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman baru mengenai lima dimensi utama pelayanan pelanggan (tangible, reliability, responsiveness, assurance, dan empathy), serta terlibat aktif dalam proses pendaftaran PIRT dan layanan digital. Kegiatan ini terbukti meningkatkan kesiapan UMKM untuk bersaing secara legal, profesional, dan adaptif di era ekonomi digital.
Optimalisasi Layanan Pelanggan dan Pemasaran Digital UMKM Handmade Depok Khusni Faizah; Maylinda Nur Faizah; Felisya Pangi Wijaya; Meli Linda Sari; Mesja Dwika; Sultansyah Adira Putra; Suci Ayu Sudari; Udriyah; Ali Ridho; Nur Fitri Dewi; Alfi Maghfuriyah
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tcb8f709

Abstract

The digital transformation era has significantly changed consumer behavior, demanding faster, more responsive, and accessible services. In response to these shifts, this community service program was conducted in the form of an educational seminar entitled "Optimizing Customer Service and Digital Marketing for Handmade MSMEs in Depok." This initiative aimed to enhance MSME actors’ understanding and skills in customer service and digital marketing through participatory methods combining lectures, interactive discussions, and practical training. The program was carried out by a team of management students at Jakarta Global University and involved selected handmade MSME participants. During the seminar, participants were equipped with knowledge about effective customer service strategies and the use of digital platforms such as Capcut, Instagram, and online marketplaces. The results showed increased participant awareness, improved ability to create promotional content, and readiness to apply digital marketing in their businesses. This initiative demonstrates the strategic role of higher education institutions in bridging theory and practice, while empowering MSMEs to become more competitive in the digital economy.
Co-Authors Alfi Maghfuriyah Ali Ridho Cyka Oktaviani Dwi Rachmawati Dwi Rachmawati Fachry Abda El Rahman Fahri Faturahman Felisya Pangi Wijaya Khusni Faizah Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Muhammad Fadilah Muhammad Qisthi Yovari Najwa Sabrina Nur Fitri Dewi Panca Apriliani Putra Tangguh Wisnuaji Ramzaqy Fadlililah Rohmat Hidayat Siti Listiana Sultansyah Adira Putra Tegar Firmansyah Udriyah Zalena Mohd