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All Journal ProBisnis : Jurnal Manajemen International Journal of Economics (IJEC)
Ago, Gordius
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Development of Micro, Small, and Medium Enterprises (MSMEs) as an Effort for Economic Recovery Post-COVID-19 Pandemic Ago, Gordius; Mardiah, Ainil; Suarmanayasa, I Nengah; Anwar, Amelia
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.920

Abstract

The purpose of this study was to determine MSME development as an effort to recover the economy after the COVID-19 pandemic. The method used is a qualitative research method with a field research approach, and the research location is in Pamekasan Regency, East Java. The analysis was carried out by researchers using an interactive model from Miles Huberman that is related to the role of the Pamekasan Regency Government, especially the Pamekasan Regency Cooperative Service, in implementing MSME development policies after the COVID-19 pandemic. Data collection in this study was carried out through a literature review by collecting various articles and books related to MSMEs in Pamekasan Regency, interviews, and field documentation according to the research criteria. The results of this study showed that post-Covid 19 pandemic economic recovery efforts, especially in Pamekasan district, have been carried out by the Cooperative Service by providing guidance in the forms of support, enabling, protection, maintenance, strengthening, and maintenance through activities such as training, financial assistance, access to credit, people's businesses (KUR), and others.
Development of Micro, Small, and Medium Enterprises (MSMEs) as an Effort for Economic Recovery Post-COVID-19 Pandemic Ago, Gordius; Mardiah, Ainil; Suarmanayasa, I Nengah; Anwar, Amelia
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.920

Abstract

The purpose of this study was to determine MSME development as an effort to recover the economy after the COVID-19 pandemic. The method used is a qualitative research method with a field research approach, and the research location is in Pamekasan Regency, East Java. The analysis was carried out by researchers using an interactive model from Miles Huberman that is related to the role of the Pamekasan Regency Government, especially the Pamekasan Regency Cooperative Service, in implementing MSME development policies after the COVID-19 pandemic. Data collection in this study was carried out through a literature review by collecting various articles and books related to MSMEs in Pamekasan Regency, interviews, and field documentation according to the research criteria. The results of this study showed that post-Covid 19 pandemic economic recovery efforts, especially in Pamekasan district, have been carried out by the Cooperative Service by providing guidance in the forms of support, enabling, protection, maintenance, strengthening, and maintenance through activities such as training, financial assistance, access to credit, people's businesses (KUR), and others.
The Influence of Micro-Emotions on Customer Loyalty: A Regression Analysis Ago, Gordius
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this study is to investigate the impact of product design conformity, promotional communication tone, and symbol usage on customer loyalty toward Head & Shoulders shampoo. Understanding these factors essential for companies operating highly competitive consumer markets, where building and sustaining customer loyalty a key success driver. This research employs a quantitative research design with an associative-descriptive approach. Data were collected through a structured questionnaire distributed to 100 respondents, selected using simple random sampling ensure equal representation of the target population. This Analysis examine the connections between the independent variables, multiple linear regression was used product design conformity, promotional communication tone, and symbol usage and the dependent variable customer loyalty. Validity and reliability tests confirmed that the instruments were appropriate, with Cronbach's Alpha readings that are higher above the permissible limit of 0.70. Classical assumption tests showed the data met the required conditions for regression analysis. The main outcomes revealed that product design conformity did not significantly impact the loyalty of customers. In contrast, promotional communication tone and symbol usage demonstrated significant positive effects. The overall With an R2 value of 0.620, the regression model was statistically significant, suggesting that 62% of the variance in customer loyalty is elucidated by the independent factors. The study concludes that customer loyalty toward Head & Shoulders is strongly influenced by communication tone and symbol usage, while product design doesn’t play a significant role. This highlights the importance for marketers to prioritize effective promotional communication and consistent symbolic branding strategies in order to strengthen customer loyalty.
Co-Authors Ainil Mardiah Anwar, Amelia I Nengah Suarmanayasa