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All Journal JAMBIS : Jurnal Administrasi Bisnis
Martiny, Mimy
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Penataan Kawasan Pasar Senen Sebagai Wujud Marketing Destination Kota Jakarta Oleh PERUMDA Pasar Jaya Tahun 2024 Martiny, Mimy; Sumidartiny, Ai Netty
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 6: Desember 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i6.4592

Abstract

This research aims to investigate the potential, challenges, and opportunities related to the transformation of Pasar Senen which is attractive to local and international tourists. The method used in this research is a descriptive method with a qualitative approach. The data source used by researchers in this research was interview techniques. Based on the discussion, this research concludes that Pasar Senen as a marketing destination in Jakarta shows great potential for this market to continue to develop as an attractive shopping destination. By addressing problems through infrastructure revitalization, increased promotions, and improved service quality, this market can become a more attractive and sustainable shopping destination. Furthermore, the strategy for structuring the Pasar Senen area has proven its potential to increase its attractiveness as a prominent shopping destination in Jakarta.
Co-Authors Sumidartiny, Ai Netty