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All Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi IIJSE
Mayasha, Ira
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Economics, Econometrics & Finance

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Marketing Strategy and Added Value of Halal Certification in Herbalife Beverage Business Development Mayasha, Ira; Pinem, Rasta Kurniawati Br
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6854

Abstract

Health" is a difficult word to define, but health is very important in our lives. Islam can be interpreted as the results achieved by individuals or groups. Considering that Indonesia is the country with the largest Muslim population in the world, halal certification is a basic requirement for every product sold. The purpose of this study is to contribute to formulating an effective strategy for the development of Herbalife's business in the country. The research method used is a qualitative approach. The data collection method used in this study is interviews. The data analysis method in this study is data reduction, data presentation, and conclusion. The study results indicate that a marketing strategy that integrates halal certification can positively impact the Herbalife beverage business. By implementing the right market segmentation, product differentiation, and effective promotion and distribution strategies, Herbalife can increase its competitiveness in the global market. Halal certification is not only a requirement for regulatory compliance, but also an important factor in increasing consumer loyalty and expanding market reach. Therefore, the researcher suggests that a marketing strategy that integrates halal certification can positively impact the Herbalife beverage business. By implementing appropriate market segmentation, product differentiation, and effective promotion and distribution strategies, Herbalife can increase its competitiveness in the global market.
PENGEMBANGAN UMKM BERBASIS SUMBER DAYA MANUSIA DI DESA BESAR II TERJUN Mayasha, Ira; Nasution, Mawaddah
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM memegang peranan penting dalam perekonomian Indonesia dengan kontribusi signifikan terhadap Produk Domestik Bruto (PDB) dan penyediaan lapangan kerja. Namun, banyak UMKM, terutama yang berada di daerah terpencil, menghadapi kendala dalam hal pengelolaan usaha dan pengembangan kapasitas sumber daya manusia (SDM). Penelitian ini bertujuan untuk menggali potensi lokal dan mengembangkan UMKM berbasis SDM di Desa Besar II Terjun, Pantai Cermin, melalui program Kuliah Kerja Nyata (KKN). Metode yang digunakan mencakup studi literatur, survei lapangan, wawancara, dan diskusi kelompok untuk mengidentifikasi potensi lokal serta kendala yang dihadapi pelaku UMKM. Berdasarkan hasil analisis, modul pelatihan dan pendampingan dirancang untuk meningkatkan keterampilan manajerial, teknis, dan pemasaran pelaku UMKM. Implementasi strategi melibatkan pengembangan rencana bisnis dan strategi pemasaran yang sesuai dengan karakteristik lokal. Evaluasi menunjukkan bahwa program ini berhasil meningkatkan kapasitas SDM pelaku UMKM dan memperbaiki daya saing produk lokal. Dampak positif terhadap kesejahteraan masyarakat dan pertumbuhan ekonomi lokal juga teramati. Penelitian ini memberikan wawasan tentang pentingnya pengembangan UMKM berbasis potensi lokal dan kebutuhan akan dukungan berkelanjutan untuk memastikan keberhasilan dan keberlanjutan program. Hasil penelitian ini diharapkan dapat menjadi referensi bagi pengembangan kebijakan dan program UMKM di daerah lain yang memiliki karakteristik serupa.
Co-Authors Nasution, Mawaddah Pinem, Rasta Kurniawati Br