Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal EMAS
Ni Putu Mira Khrisna Putri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PELAYANAN, VARIASI PRODUK DAN PROMOSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN ULANG DI RESTORAN LAKOO BALI Ni Putu Mira Khrisna Putri; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
EMAS Vol. 5 No. 8 (2024): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A restaurant is a place that is organized commercially, which provides good service to consumers in the form of food and drinks so that consumers feel satisfied and will make repeat purchases. Apart from service quality, restaurants must also pay attention to the variety of products offered so that consumers are interested in visiting the restaurant. Apart from service quality and product variety, social media promotion is also very important in marketing in the restaurant sector because nowadays everything is digital so the reach of consumers is greater. . This research aims to examine the influence of service quality, product variety and social media promotions on repeat purchase decisions. The research was conducted at Lakoo Bali Restaurant. The sample from this research was 160 visitors who visited the restaurant. Sampling used non-probability sampling using the formula (5 x indicators). The method used is multiple linear regression analysis. The results of this research show that service quality has a positive and significant influence on repurchase decisions. Product variations have a positive and significant influence on repurchase decisions and social media promotions have a positive and significant influence on repurchase decisions.
Co-Authors Daniel Manek Ni Putu Cempaka Dharmadewi Atmaja