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All Journal Business Preneur : Jurnal Ilmu Administrasi Bisnis Amkop Management Accounting Review (AMAR)
Fani, Rista Adhalia
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Peran Corporate Governance Dan Esg Dalam Meningkatkan Reputasi Dan Keberlanjutan Perusahaan : Studi Literatur Fani, Rista Adhalia; Marsha, Indy Melva Adinda; Putri, Nifta Ardilia; Pradanti, Alsya Puteri; Sari, Ayu Novita
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 7 No. 1 (2025): Vol. 7 No. 1 Maret 2025
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v7i1.21069

Abstract

The era of globalization requires companies to implement Good Corporate Governance (GCG) and Environmental, Social, and Governance (ESG) as a comprehensive strategy in achieving the desires of modern organizations. This research aims to analyze the role of Good Corporate Governance and ESG in improving reputation and improving companies through a comprehensive approach. The research uses a qualitative descriptive method with Systematic Literature Review (SLR), collecting and analyzing data from journals, and related literature. The findings show that effective implementation of Good research Corporate Governance can increase stakeholder trust, optimize performance and create sustainable value. ESG integration helps companies identify risks, build a positive reputation, and gain better access to capital. Good Corporate Governance and ESG are fundamental strategic instruments in creating a sustainable business ecosystem, improving reputation, and ensuring the company's competitive advantage in the global era.
The Influence of Brand Image, Price, and Product Quality on Customer Loyalty to Glad2Glow Products : (A Study of Glad2Glow Instagram Followers) Fani, Rista Adhalia; Kusumasari, Indah Respati
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3175

Abstract

This study aims to analyze the influence of brand image, price, and product quality on customer loyalty to Glad2Glow products, Products (A Study of Glad2Glow Instagram Followers). The research applies a quantitative approach using a survey method, involving 100 respondents who are Glad2Glow Instagram followers and have purchased the products at least twice. Data were collected through questionnaires measured on a Likert scale and analyzed using multiple linear regression with SPSS 31.0. The findings show that brand image and price have a positive and significant effect on customer loyalty, while product quality does not have a significant impact. Simultaneously, the three variables are proven to influence customer loyalty, as indicated by the results of the F-test. These results highlight the importance of strengthening brand image and implementing appropriate pricing strategies to enhance loyalty in a highly competitive skincare industry. On the other hand, the insignificant role of product quality indicates that consumers’ loyalty toward Glad2Glow is more strongly driven by perceptions of brand reputation and affordability rather than product performance. The study suggests that future research expand the scope of variables such as promotion, trust, or satisfaction to provide a more comprehensive view of customer loyalty factors.
Co-Authors Kusumasari, Indah Respati Marsha, Indy Melva Adinda Pradanti, Alsya Puteri Putri, Nifta Ardilia Sari, Ayu Novita