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All Journal Business Preneur : Jurnal Ilmu Administrasi Bisnis Amkop Management Accounting Review (AMAR)
Putri, Nifta Ardilia
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Peran Corporate Governance Dan Esg Dalam Meningkatkan Reputasi Dan Keberlanjutan Perusahaan : Studi Literatur Fani, Rista Adhalia; Marsha, Indy Melva Adinda; Putri, Nifta Ardilia; Pradanti, Alsya Puteri; Sari, Ayu Novita
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 7 No. 1 (2025): Vol. 7 No. 1 Maret 2025
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v7i1.21069

Abstract

The era of globalization requires companies to implement Good Corporate Governance (GCG) and Environmental, Social, and Governance (ESG) as a comprehensive strategy in achieving the desires of modern organizations. This research aims to analyze the role of Good Corporate Governance and ESG in improving reputation and improving companies through a comprehensive approach. The research uses a qualitative descriptive method with Systematic Literature Review (SLR), collecting and analyzing data from journals, and related literature. The findings show that effective implementation of Good research Corporate Governance can increase stakeholder trust, optimize performance and create sustainable value. ESG integration helps companies identify risks, build a positive reputation, and gain better access to capital. Good Corporate Governance and ESG are fundamental strategic instruments in creating a sustainable business ecosystem, improving reputation, and ensuring the company's competitive advantage in the global era.
The Influence of Brand Image, Product Quality, and Price Discount on Impulse Buying to Skintific Skincare Products : (A Study of Skintific Instagram Followers) Putri, Nifta Ardilia; Kusumasari, Indah Respati
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3181

Abstract

The beauty industry continues to grow as consumers pay increasing attention to the quality and value of skincare products. This study analyzes the influence of brand image, product quality, and price discounts on impulse buying of Skintific products by involving 100 respondents and multiple linear regression analysis using SPSS 31.0. Data collection was carried out through questionnaires, and data analysis included validity tests, reliability tests, classical assumption tests, linear regression, and hypothesis tests. The results of the study indicate that although brand image does not have a significant effect, product quality and price discounts have a significant contribution in encouraging impulse buying. This confirms that good product quality and attractive price discounts are the main factors that trigger impulse buying of Skintific products
Co-Authors Fani, Rista Adhalia Kusumasari, Indah Respati Marsha, Indy Melva Adinda Pradanti, Alsya Puteri Sari, Ayu Novita