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All Journal Jurnal Media Informatika Jurnal Cakrawala Pendidikan dan Biologi (jucapenbi)
Siti Nur’aeni
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Computer Science & IT Education Other

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Strategi Public Relations BKKBN dalam Kampanye Nasional Penurunan Prevalensi Stunting Melalui Media Sosial dengan Pendekatan Studi Literature Review Hakim, Alfi; Amini, Nadia Ushfuri; Siti Nur’aeni; Jabar, Raihan Abdul; Nurridwan, Syuffie Gustin
Jurnal Media Informatika Vol. 6 No. 2 (2025): Jurnal Media Informatika
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i2.5482

Abstract

The problem of stunting in Indonesia is a national concern because of its impact on children's physical, cognitive, and health development. This study aims to analyze the Public Relations (PR) strategy implemented by National Population and Family Planning Agency (BKKBN) in the National Campaign to Reduce the Prevalence of Stunting through social media. The research uses a descriptive qualitative approach with a literature study method to examine effective communication strategies in raising awareness, changing behavior, and mobilizing community support. The analysis was carried out using the AIDA (Attention, Interest, Desire, Action) model on Instagram @bkkbnjawabarat social media content. The results of the study show that the PR strategy implemented is able to attract the attention of the audience through interactive visual content, arouse interest with informative messages, foster the audience's desire to be actively involved, and encourage real actions in supporting stunting prevention efforts. The optimization of social media, especially Instagram, allows this campaign to reach a wider audience, especially the younger generation and families. This study concludes that an effective PR approach through social media can accelerate the reduction of stunting prevalence in Indonesia.
Analisis Unsur-Unsur Intrinsik Cerpen “Dodolitdodolitdodolitbret” Karya Seno Gumira Ajidarma Siti Nur’aeni; Siti Nur’epah; Rika Astuti; Yuyun Yulianti
Jurnal Cakrawala Pendidikan dan Biologi Vol. 1 No. 3 (2024): September: Jurnal Cakrawala Pendidikan dan Biologi
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jucapenbi.v1i3.116

Abstract

One of the literary works "Dodolitdodolitdodolitbret" by Seno Gumira Ajidarma is a story about spirituality, which is told in an ironic way and balances the real and the sign. As a spiritual story experienced by a character named Guru Kiplik. He was very sure that "right prayer is the secret of happiness" But everything changed when he met the nine sons of the island-children. Teacher Kiplik always doesn't accept that their morals are not right, but they can walk on water. The background of this research is the depth of analysis of the intrinsic elements of short stories. Part of the background to the research provided is based on the need for in-depth analysis of the intrinsic elements in the short story so that researchers understand the moral message and social criticism conveyed by the author. The problem in this research is how the intrinsic elements, namely theme, character, plot, setting, point of view, language style and message, work together to produce the meaning of the story. This research uses a structural approach with qualitative descriptive methods. The data used is secondary data obtained through reading and note-taking techniques, then analyzed using the relevant theories. The research results show that this short story has a main theme regarding true belief and opposing principles in carrying out prayer. Kiplik's teaching figures as well as the island's inhabitants reflect the difference between formality and spiritual sincerity. The forward plot, reflective setting, omniscient point of view, and symbolic language style support the delivery of the moral message that sincerity is more important than technical mores. This research recommends further exploration of Seno Gumira Ajidarma's works in the context of social criticism and spirituality, and the use of these short stories as teaching material for understanding humanist values ​​in literature.
Co-Authors Amini, Nadia Ushfuri Hakim, Alfi Jabar, Raihan Abdul Nurridwan, Syuffie Gustin Rika Astuti Siti Nur’epah Yuyun Yulianti Yuyun Yulianti