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All Journal Syntax Literate: Jurnal Ilmiah Indonesia
Sa’adah, Silviana Khalilatus
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Role of Product Quality, Price, and Menu Variety in Enhancing Customer Satisfaction at a Local Café Sa’adah, Silviana Khalilatus; Wibawa, Berto Mulia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i3.56394

Abstract

This study aims to determine whether there is an influence of product quality, price, and menu diversity on consumer satisfaction at Cafe REP Sidoarjo. In this study using independent variables, namely product quality (X1), price (X2), and menu diversity (X3) and dependent variables, namely menu diversity (Y). The population in this study is consumers who visit Cafe REP Sidoarjo. Determination of samples in this study using Accidental Sampling technique with a total sample of 120 respondents. Data collection techniques using questionnaires, after which they were analyzed using multiple linear regression analysis testing. From the results of the analysis conducted partially on the t test, it can be concluded that the product quality variable has a significant influence on consumer satisfaction at Cafe REP Sidoarjo. Price variables have a significant influence on consumer satisfaction at Cafe REP Sidoarjo. The variable of menu diversity has a significant influence on consumer satisfaction at Cafe REP Sidoarjo. In F-Test, it can be concluded that the three variables simultaneously affect customer satisfaction at Cafe REP Sidoarjo.
Co-Authors Berto Mulia Wibawa