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This Author published in this journals
All Journal Indonesian Journal Of Business And Entrepreneurship Research Fundamental and Applied Management Journal
Ina Septiana
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Economics, Econometrics & Finance

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Analysis of Factors Affecting Consumer Behavior and Marketing Performance in the Livestock Industry Hadiansyah Ma'sum; Heny Hendriyati; Ina Septiana; Gery Geraldy Embatau; Nuraisyah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i3.2498

Abstract

This study investigates consumer behavior and marketing performance in the chicken egg industry, with a particular focus on Li'an Meto Farm in Takalar Regency. Data were gathered through in-depth interviews with the farm's owner and customers, providing insights into the factors influencing consumer decisions. The findings reveal that consumer behavior in the region is primarily shaped by price, quality, and availability. Consumers tend to prefer chicken eggs that are affordable, of high quality, and easily accessible. Moreover, trust in the brand and the farm's reputation significantly impact purchasing decisions. Li'an Meto Farm exhibits strong marketing performance, which can be attributed to its strategic emphasis on building and maintaining good relationships with customers, alongside a commitment to consistently delivering high-quality products. These factors contribute to the farm's ability to attract and retain a loyal customer base, thereby enhancing its overall market position.
Applying Expectancy-Value Theory to Understand Investment Interest in the Young Generation Arfin Haryono; Muhammad Fadhlul Khaer; Ina Septiana
Fundamental and Applied Management Journal Vol. 2 No. 1 (2024): FAMJ, June 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v2i1.2245

Abstract

This study aims to explore the investment interest of students at Universitas Negeri Makassar (UNM) through the lens of Expectancy-Value Theory (EVT). The research examines how students' expectations and perceived value influence their interest in investing. Data were collected from a sample of UNM students, and the findings indicate that both expectancy and value have a positive and significant impact on their investment interest. This suggests that enhancing students' expectations and perceptions of the value of investment could lead to a greater interest in investing. The study employed a quantitative approach using SPSS for data analysis. The results reveal that students' investment decisions are strongly influenced by their perceptions of task difficulty, effort, behavioral attitudes, and subjective norms. Additionally, motivation and self-confidence play crucial roles in shaping their investment interest. These findings have important implications for educational strategies, highlighting the need to foster a supportive environment that builds students' confidence and enhances their understanding of the benefits of investing. By doing so, educators can encourage students to develop a stronger interest in and commitment to investment activities.
Co-Authors Arfin Haryono Gery Geraldy Embatau Hadiansyah Ma'sum Heny Hendriyati Muhammad Fadhlul Khaer Nuraisyah