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All Journal Kajian Branding Indonesia
Taslim, Michelle Chrisca
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Faktor-Faktor yang Memengaruhi Sikap dan Niat Perilaku Mahasiswa pada Pembelajaran Daring di Perguruan Tinggi Wijaya, Geraldi; Taslim, Michelle Chrisca; Yosevina, Christiana Tercia; Amelia, Novi
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.9-21

Abstract

The study aims to identify and analyze the factors that are influencing students’ attitudes and behavioral intention toward online learning in higher education institutions. Focusing on variables that have been researched before toward attitude such as Perceived Usefulness, Perceived Ease of Use, Social Influence, Educational and Environmental Conditions, Self Efficacy, and Mindful Agency, this research aims to understand the relationship between these factors and students’ attitudes toward the use of online learning. Primary data was collected from a Google Form questionnaire shared to 200 Indonesian students who have experienced online learning during the pandemic or continue to do so until now. these findings provide deep insights into the factors influencing students’ attitudes and behavioral intentions towards online learning. They can help educational institutions design more effective strategies tailored to students’ needs in the implementation of online learning in the future.
Co-Authors Amelia, Novi Wijaya, Geraldi Yosevina, Christiana Tercia