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All Journal EKONOMIS : Journal of Economics and Business JURNAL PENDIDIKAN TAMBUSAI J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Kajian Branding Indonesia East Asian Journal of Multidisciplinary Research (EAJMR) Science And Education Journal (SNEJ) Karimah Tauhid IIJSE Jurnal Akuntansi dan Governance Andalas
Amelia, Novi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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PENGARUH KEMANDIRIAN BELAJAR TERHADAP HASIL BELAJAR MATA PELAJARAN EKONOMI KELAS IX DI SMP NEGERI 1 SETU Amelia, Novi; Annisa, Chientya Annisa
Science and Education Journal Vol 2 No 3 (2024): Science and Education Journal (SNEJ)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64626/snej.v2i3.267

Abstract

Kemandirian belajar merupakan salah satu faktor internal yang dapat memengaruhi tinggi rendahnya hasil belajar siswa. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh kemandirian belajar terhadap hasil belajar siswa pada mata pelajaran ekonomi kelas IX di SMP Negeri 1 Setu. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi. Populasi dalam penelitian ini berjumlah 234 siswa dengan jumlah sampel 148 siswa kelas IX SMP Negeri 1 Setu. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah angket dengan menggunakan skala likert, data dianalisis menggunakan bantuan aplikasi SPSS versi 27. Hasil Penelitian menunjukan bahwa terdapat pengaruh yang signifikan antara kemandirian belajar kelas IX pada mata pelajaran terhadap hasil belajar siswa di SMP Negeri 1 Setu. Hal ini dibuktikan dengan hasil perhitungan uji t sebesar 3,065 lebih besar dari ttabel adalah 1,9701 pada taraf signifikan 5% yang berarti Ha diterima dan Ho ditolak.
Efek Komunikasi Media Sosial pada Persepsi Konsumen Gen Z terhadap Merk Streetwear Fashion Lokal di Indonesia Tan, Jones; Sachio, Ken; Ratna Tercia, Christiana Yosevina; Amelia, Novi
Kajian Branding Indonesia Vol 5 No 2 (2023): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.5.2.167-198

Abstract

Previous studies link Instagram contents with impulsive buying behavior, by passing evaluation stages in buying process. This study aims to fill this gap by considering the consumer behavior process leading up to the emergence of purchase intentions. specifically, this research will examine the relationship between firm-created contents and user-generated contents with the purchase intentions of Gen Z consumers towards Erigo, while considering brand awareness, brand attitude, and belief in global brand citizenship. SEM-PLS analysis was conducted on 135 sample respondents through an online questionnaire, using the purposive sampling technique. This study resulted in two findings: (1) firm-created contents positively influences belief in global brand citizenship, consequently, positively affects Gen Z consumers' purchase intentions towards the Erigo brand, (2) user generated contents positively influences brand attitudes and beliefs in global brand citizenship, both of which, consequently, positively affect Gen Z consumers' purchase intentions towards the Erigo brand.
Persepsi Konsumen dari Personal Brand Korean Celebrity Endorser terhadap Brand Love dengan Mediasi Lokal Brand Equity Evelyn, Brigitta; Christina, Nathania; Yosevina, Christiana; Amelia, Novi
Kajian Branding Indonesia Vol 6 No 1 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.1.1-14

Abstract

The phenomenon of the Korean wave in Indonesia has changed and influenced the perception of Indonesian society. In view of this phenomenon, various Indonesian local brands in the skincare industry use Korean Celebrity as a celebrity endorser in their marketing strategy that will have an effect on local brand equity to ultimately affect brand love. The theories applied to the study are celebrity endorsers, local brand equity, and brand love. The study also used a quantitative approach through the dissemination of a questionnaire with a total of 288 respondents and statistical tests to find a supposed relationship with SEM methods using AMOS 24 software. The findings of this study produced information in the world of marketing in the local brand industry Indonesia, that is there was a significant positive relationship between expertise and local brand equity, but the results of this research showed no influence between attractiveness and local brand equity.
Implementasi Kurikulum Merdeka di Sekolah Menengah Kejuruan Nuraeni, Annisa; Amelia, Novi; Siti Nindi Wulan Suci Nur Ramadhani; Aliyyah, Rusi Rusmiati
Karimah Tauhid Vol. 3 No. 8 (2024): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v3i8.14434

Abstract

Implementasi dalam kurikulum merdeka ialah proses penerapan kurikulum dengan pembelajaran yang intelektual dan beragam. Tujuan penelitian ini untuk mengetahui bagaimana implementasi kurikulum merdeka di sekolah menengah kejuruan. Adapun metode yang digunakan pada saat penelitiian yaitu metode kualitatif, Teknik pengumpulan data yang diperoleh dilakukan melalui wawancara mendalam terhadap 8 guru SMK di empat kota dan kabupaten di wilayah Provinsi Jawa Barat, Data yang didapat dianalisis dengan menggunakan analisis deduktif dan analisis tematik (Thematic Analysis). Dalam menganalisis data ditemukan empat tema utama : pebandingan, keuntungan, tantangan dan solusi dalam mengatasi tantangan tersebut. Hasil dari penelitian ini menunjukan bahwa implementasi Kurikulum Merdeka menghadirkan tantangan bagi guru. Meskipun dinamakan "Merdeka Belajar," kenyataannya guru tidak merasa merdeka karena dituntut untuk menggunakan banyak media pembelajaran dan beradaptasi dengan banyak istilah baru. Secara keseluruhan, meskipun Kurikulum Merdeka menawarkan berbagai keuntungan serta metode yang sedikit berbeda dan fleksibel, tujuan utamanya tetap sama yaitu meningkatkan kualitas pendidikan. Sejatinya, kurikulum hanyalah alat, dan efektivitasnya sangat bergantung pada pelaksanaan dan adaptasi di lapangan.
PENGEMBANGAN VIDEO PEMBELAJARAN INTERAKTIF UNTUK MENINGKATKAN KETERAMPILAN LITERASI MATEMATIKA MATERI BANGUN RUANG SISI DATAR Baharuddin, Baharuddin; Saputra, Agung Muhtar; Harma, Harma; Amram, Riskayani; Nurhidayanti, Nurhidayanti; Amelia, Novi
J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Vol 5, No 2 (2024): JUNI
Publisher : Faculty of Teacher Training and Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/j-kip.v5i2.14591

Abstract

Pengembangan video pembelajaran interaktif sangat dibutuhkan dalam dunia pendidikan guna membantu memecahkan masalah pada pembelajaran di kelas. Berdasarkan hal tersebut, penelitian ini dilakukan dengan tujuan untuk mengembangkan video pembelajaran interaktif yang diharapkan bisa meningkatkan keterampilan literasi matematika peserta didik kelas VIII pada materi bangun ruang sisi datar. Penelitian ini menggunakan metode Research and Development (R&D) dengan model pengembangan ADDIE (Analysis, Design, Development, Implementation, and Evaluation). Peserta didik kelas VIII di MTsS Madani Alauddin menjadi subjek dalam penelitian ini. Pengumpulan data dilakukan melalui observasi, wawancara, angket, dan tes. Hasil penelitian memperlihatkan video pembelajaran interaktif yang dikembangkan efektif dalam meningkatkan keterampilan literasi matematika peserta didik. Hal ini ditunjukkan dengan peningkatan skor tes literasi matematika sebelum dan sesudah penggunaan video pembelajaran. Selain itu, respon peserta didik terhadap video pembelajaran interaktif sangat positif, mereka merasa lebih tertarik dan termotivasi dalam mempelajari bangun ruang sisi datar. Dengan demikian, video pembelajaran interaktif dapat menjadi alternatif media pembelajaran yang efektif untuk meningkatkan kemampuan literasi matematika peserta didik.
The Influence of Gamification and Perceived Value on Purchase and Continuance Use Intention towards Shopee in Indonesia Budiman, Arief; Gouw, Michelle Arifin; Su, Kenny; Amelia, Novi
Kajian Branding Indonesia Vol 6 No 2 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.2.107-127

Abstract

This study investigates gamification's impact on purchase intention, continuance use intention, and perceived value in Indonesian e-commerce, focusing on Shopee Cocoki. Using quantitative methods and SEM-CB analysis, 340 active Shopee users who played Shopee Cocoki were surveyed. Results show gamification positively affects purchase and continuance use intentions, though some findings differ from previous studies, such as social value not significantly impacting game use intention. Recommendations include emphasizing game use intention as an intermediary for consumer decisions and focusing on utilitarian, social, and hedonic values that influence purchase and continuance use intentions. These insights can formulate marketing strategies to enhance platform satisfaction by understanding consumer value priorities.
Factors Influencing Gen-Z’s Purchase Intention as Consequences of Product Placement Practice in K-Drama Janice, Janice; Rosa, Tamara; Widjojo, Handyanto; Amelia, Novi
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.23-37

Abstract

This study aims at investigating how scarcity, demand, convenience, interactivity, and playfulness affect impulsive purchasing on live streaming e-commerce. This article explores how limitation in quantity, limitation of time, convenience, and interactiveness affect perceptions about arousal, enjoyment, and impulsive buying. In orderto achieve understanding in relation to how mental processes result in emotional outcomes leading to impulse purchase, this study adopts the S-O-R model theory of Mehrabian and Russell (1974). This is a quantitative research work that involves surveyed data collection and statistical analysis. With the assumption of indicationregarding limited time scarcity, limited quantity scarcity, demand, convenience, interactivity, playfulness, perceived arousal, and perceived enjoyment are related to impulsive purchase behavior. This study aims to support the validity and enhancement of the S-O-R model such that its use in explaining e-consumer behavior can be justified. Therefore, these implications for business will help them build marketing and branding strategy, promotion campaigns, product launches, live shopping events, and create loyal customers with return purchases. This study concludes that it is necessary to understand how scarcity, convenience, and interactivity affect spontaneity buying process in live selling electronic platforms and more studies should be done into this field.
Faktor-Faktor yang Memengaruhi Sikap dan Niat Perilaku Mahasiswa pada Pembelajaran Daring di Perguruan Tinggi Wijaya, Geraldi; Taslim, Michelle Chrisca; Yosevina, Christiana Tercia; Amelia, Novi
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.9-21

Abstract

The study aims to identify and analyze the factors that are influencing students’ attitudes and behavioral intention toward online learning in higher education institutions. Focusing on variables that have been researched before toward attitude such as Perceived Usefulness, Perceived Ease of Use, Social Influence, Educational and Environmental Conditions, Self Efficacy, and Mindful Agency, this research aims to understand the relationship between these factors and students’ attitudes toward the use of online learning. Primary data was collected from a Google Form questionnaire shared to 200 Indonesian students who have experienced online learning during the pandemic or continue to do so until now. these findings provide deep insights into the factors influencing students’ attitudes and behavioral intentions towards online learning. They can help educational institutions design more effective strategies tailored to students’ needs in the implementation of online learning in the future.
Dampak Tema Alam dalam Kafe pada Brand Experience dan Active Engagement Tjokro, Nicholas Hugo; Fernando, Vicky; Yosevina, Christiana Tercina; Amelia, Novi
Kajian Branding Indonesia Vol 7 No 2 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.2.131-143

Abstract

This study aims to investigate the impact of nature-themed cafes on brand experience and Active engagement. The research employs a quantitative method with online questionnaires distributed to visitors of nature-themed cafes in Tangerang. The results indicate that positive brand experiences in nature-themed cafes significantly enhance customer engagement and brand loyalty. The practical implications of this study highlight the importance for cafe managers to focus on creating enjoyable and engaging experiences to boost customer loyalty and achieve sustainable competitive advantages.
Ownership Structure and Earning Management – A Literature Review Andriani, Wery; Amelia, Novi; Primadyan, Maretha
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2451

Abstract

This study aims to provide insight into earnings management in companies with various ownership types. This empirical research focuses on a literature review of the relationship between earnings management and corporate ownership. The results of this study found that differences in corporate ownership can influence decisions related to earnings management.
Co-Authors Amram, Riskayani Andriani, Wery Annisa, Chientya Annisa Baharuddin Baharuddin Chatarina Umbul Wahyuni Christiana Yosevina Ratna Tercia Christina, Nathania Evelyn, Brigitta Fernando, Vicky Gouw, Michelle Arifin Handyanto Widjojo Harma, Harma Janice Janice Khoirotunnisa, Fani Nuraeni, Annisa Nurhidayanti, Nurhidayanti Nuruni Ika KW Primadyan, Maretha R. Siti Pupu Fauziah Rosa, Tamara Rusi Rusmiati Aliyyah Sachio, Ken Saputra, Agung Muhtar Setyowati, Raden Roro Nanik Siti Nindi Wulan Suci Nur Ramadhani Su, Kenny Suwaidi, Rahman Amrullah Tan, Jones Taslim, Michelle Chrisca Tjokro, Nicholas Hugo Wijaya, Geraldi Yosevina, Christiana Yosevina, Christiana Tercia Yosevina, Christiana Tercina