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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Santika, Fira
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Social Movement Donasi Makeup Tidak Terpakai Melalui Social Media Berliana, Fildzah; Santika, Fira; Wempi, J.A.
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 3 (2025): JULI-SEPTEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i3.3572

Abstract

The Social Movement carried out by Makeup Wakeup is a form of real action to help reduce cosmetic waste, encouraging consumers to donate products that are no longer used but may still have some life left in them. This research uses an interpretative qualitative approach with data collection techniques using interview methods, literature study and document study. The research results show that Makeup Wakeup uses social media platforms, especially Instagram. Not only does it create awareness but also encourages people to get involved in the movement to donate unused cosmetics. The proceeds from collecting unused cosmetics are donated to the funeral beautician. The findings in the research are that wakeup makeup will collaborate with artists to increase attractiveness and create synergy between artists and environmental awareness.
Co-Authors Berliana, Fildzah Wempi, J.A.