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All Journal Jurnal Komunikasi Profesional Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Wempi, J.A.
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Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analisis Body Positivity Movement Tentang Wanita Plus Size di Indonesia Melalui Tiktok Suka, Irene Claudia Br Ginting; Fachruddin, Clarisa Fitria Salsabila; Wempi, J.A.
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.6821

Abstract

The enforcement of beauty standards has caused anxiety for plus size women because it can lead to bullying. In reality, bullying still appears in social media activities and is even considered normal by most people without thinking about the impact on plus size women. Seeing this phenomenon, there is a need for a body positivity movement. The body positivity movement can promote self-love and acceptance of bodies of all shapes, sizes, or appearances. The presence of plus size content creators who raise their voices about body positivity has encouraged the emergence of a digital opinion movement from the public regarding this issue, thereby helping the success of the body positivity movement on TikTok. This research aims to understand the phenomenon of the body positivity movement regarding plus size women that occurs through TikTok in Indonesia. By using an interpretive paradigm through qualitative phenomenological methods, primary data collection was obtained through interviews and focus group discussions. This research uses the theory of digital movement, opinion and new media. The results of this research found that the body positivity movement on TikTok was carried out by contentcreatorplus size by creating content that had persuasive and motivational elements. The dominant character of new media is the character of interactivity which forms two-way and even multi-way communication, thereby encouraging a digital movement of opinions regarding body positivity for plus size women on TikTok.
Stakeholder Relations Travelkif dengan KBRI Paris dalam Business Sustainability Akbar, Dinul Fajri; Sari, Juwita Permata; Wempi, J.A.
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i2.1363

Abstract

The COVID-10 pandemic has created a contraction for the tourism industry in Indonesia due to strict social mobility restrictions (lockdown) in all regions. Thus, travel service business actors are affected and must be able to survive the uncertainty of the situation. Maintaining business sustainability cannot be separated from the role of stakeholders, such as that carried out by TravelKif. Through a dynamic strategic approach, TravelKif strives to proactively build and maintain its relationship with the Indonesian Embassy in Paris for business sustainability through its involvement in collaborative activities and personal strategic initiatives. This research aims to identify the implementation of stakeholder strategies carried out by TravelKif in building and maintaining its relationship with the Indonesian Embassy in Paris to maintain business sustainability. The research method used is qualitative with a descriptive approach. The results of this study indicate that the stakeholder relationship strategy carried out by TravelKif towards the Indonesian Embassy in Paris can make TravelKif's business sustainability survive, grow, and develop positively. Through the Indonesian Embassy in Paris role, TravelKif can obtain new clients from its partner networks and highlights from its publications. The implications of stakeholder relations on TravelKif's business sustainability can make it easier for companies to escape from difficult situations, increase stakeholder trust, and improve more solid relationship interactions.
Strategi Penyampaian Pesan Melalui Instagram @Tautaufestival dalam Membangun Kesadaran dan Kepercayaan Khalayak Visiaditya, Kirana Aufa; Yudies, Manda Aulia; Azzahra, Marsha Nurfitria; Wempi, J.A.
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2024): Juni 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i1.276

Abstract

Tau Tau Festival merupakan sebuah festival musik yang digarap oleh Seraya Group. Sebagai salah satu festival musik yang masih terhitung baru, Tau Tau Festival menggunakan media sosial Instagram untuk membangun kesadaran dan kepercayaan khalayaknya. Tujuan penelitian ini adalah untuk mengetahui strategi penyampaian pesan melalui instagram @tautaufestival dalam membangun kesadaran dan kepercayaan khalayak. Penelitian dilakukan menggunakan teori komunikasi Lasswell, dengan pendekatan kualitatif evaluatif dan metode wawancara, studi literatur, dan observasi sebagai teknik pengumpulan datanya. Hasil penelitian menunjukkan bahwa strategi penyampaian pesan yang dilakukan oleh admin Instagram Tau Tau Festival dinilai mampu memberikan informasi yang sangat efektif kepada khalayak, serta berperan untuk membangun kesadaran dan kepercayaan dalam meningkatkan hubungan yang erat antara pihak Tau Tau Festival dengan khalayak selaku pengunjung acara.
Co-Authors Akbar, Dinul Fajri Azzahra, Marsha Nurfitria Fachruddin, Clarisa Fitria Salsabila Sari, Juwita Permata Suka, Irene Claudia Br Ginting Visiaditya, Kirana Aufa Yudies, Manda Aulia