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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)
Harliana, Vivia Pauline
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pemanfaatan Akun Instagram @kulinerdilombok dalam Memasarkan Wisata Kuliner di Lombok Harliana, Vivia Pauline; Teguh, Monika
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 3 (2025): JULI-SEPTEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i3.3683

Abstract

This research analyzed how the Instagram account @kulinerdilombok is managed to market culinary businesses in Lombok. After the 2018 Lombok earthquake and the COVID-19 pandemic, the use of social media as a marketing medium is crucial to revive culinary businesses in Lombok. Social media has become an important tool for culinary entrepreneurs. This study aims to determine the activities carried out by the Instagram account @kulinerdilombok in promoting culinary tourism in Lombok. Effective messaging through social media is needed to reach a wider audience. Using interview and documentation methods, this study identified how communication elements are implemented in the use of Instagram as a marketing medium. The findings reveal that over the past six years, @kulinerdilombok has grown its audience to 62,000 followers by managing the account with a focus on context, communication, collaboration, and connection. The account has significantly impacted both business owners and the public seeking information about Lombok’s culinary scene. This study offers a reference framework for individuals and organizations aiming to build and strengthen public engagement in the digital era through effective communication on Instagram.
THE INFLUENCE OF PRODUCT DESIGN ON PURCHASING DECISIONS OF VIRTUAL ITEMS ON MOBILE LEGENDS BANG-BANG GAME WITH PRICE AS A MODERATION VARIABLE Effendy, Junko Alessandro; Siswono, Thalia Nikky; Susilo, Fernando Arron; Harliana, Vivia Pauline; Franoto5, Catherine Lorena Valentina
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11555

Abstract

This research aims to find the influence of product design on purchasing decisions with price as a moderating variable. The grand theory in this research is relationship marketing, which is an approach to marketing that emphasizes fostering, developing and maintaining long-term relationships with customers rather than just focusing on short-term buying and selling transactions. Researchers used 3 variables in this research, namely product visuals, price and purchasing decisions. The population in this study was all 110 participants who were members of the esports community in Surabaya. After the researchers distributed the questionnaire, it was found that the response rate for respondents in this study was 74.54% or 82 respondents. The results of the first hypothesis show that product design influences purchasing decisions. The results of the second hypothesis indicate that price negatively moderates the relationship between product design and purchasing decisions Keywords: Relationship marketing, product design, price, purchase decision.
Co-Authors Franoto5, Catherine Lorena Valentina Junko Alessandro Effendy Monika Teguh Siswono, Thalia Nikky Susilo, Fernando Arron