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All Journal JAM : Jurnal Aplikasi Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Fokus Ekonomi Primanomics : Jurnal Ekonomi & Bisnis Jurnal Entrepreneur dan Entrepreneurship FIRM: Journal of Management Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Management and Sustainable Development Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Junko Alessandro Effendy
Universitas Ciputra
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Analisis Faktor-Faktor Yang Mereflesikan Mahasiswa dan Alumni Universitas Ciputra Non-Guild Family Business Untuk Melanjutkan Bisnis Keluarga Junko Alessandro Effendy; Albert Nathan
FIRM Journal of Management Studies Vol 7, No 1 (2022): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v7i1.1577

Abstract

Penelitian ini dilakukan karena peneliti meihat fenomena bahwa banyak mahasiswa tingkat akhir dan juga alumni dari Universitas Ciputra yang tidak mengambil guild family business tetap melanjutkan bisnis keluarga. Peneliti menggunakan enam variabel yang diperkirakan merupakan faktor faktor yang merefleksikan minat untuk melanjutkan bisnis keluarga pada mahasiswa dan alumni non guild family business. Variabel variabel tersebut adalah keluarga besar, pola asuh orang tua, tanggung jawab, komitmen, teman sebaya dan kompetensi. Penelitian ini dilaksanakan secara kuantitatif yaitu dengan analisis faktor. Metode pengambilan data yaitu dengan cara membagikan kuesioner kepada 97 responden yang sesuai kriteria. Hasil dari penelitian ini adalah dari keenam variabel yang digunakan, variabel teman sebaya tidak merefleksikan sebagai faktor yang tepat dalam penelitian ini. Sedangkan variabel sisanya yaitu tanggung jawab, komitmen, pola asuh orang tua, kompetensi dan keluarga besar merupakan faktor yang merefleksikan minat melanjutkan bisnis keluarga pada mahasiswa dan alumni non guild family business.
FAKTOR – FAKTOR YANG MEREFLEKSIKAN SPIRIT INTRAPRENEURSHIP PADA MAHASISWA CORPORATE ENTREPRENEURSHIP UNIVERSITAS CIPUTRA [FACTORS REFLECTING THE INTRAPRENEURSHIP SPIRIT IN CORPORATE ENTREPRENEURSHIP STUDENTS AT CIPUTRA UNIVERSITY] Yensen Fernando Wijaya; Junko Alessandro Effendy; Metta Padmalia
DeReMa (Development Research of Management): Jurnal Manajemen Vol 16, No 2 (2021): SEPTEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v16i2.3261

Abstract

Corporate entrepreneurship is a course provided by Ciputra University. The purpose of providing corporate entrepreneurship courses is to facilitate students who want to become professionals in a company. In order to become a professional, every study on corporate entrepreneurship aims to instill professional values or what is called Bintang Intrapreneur. The learning undertaken by students during the fourth semester includes ikigai, gallup and undergoing the hack-a-ton program. Learning during the fifth semester is more focused on formulating strategies after graduating from college where you will work, namely by compiling career pyramids and dream companies. This study aims to determine whether the instillation of professional values by corporate entrepreneurship during lectures is actually needed for corporate entrepreneurship students during internships and becomes worthy of being called Intrapreneur Bintang in a company. This research was conducted quantitatively by distributing questionnaires to corporate entrepreneurship students. The researcher uses non-probability purposive sampling as a method to ensure the accuracy of the factors that support the research variables. The results of this study are pro-active variables, opportunity recognition and networking can be reflected by students who have finished taking corporate entrepreneurship courses to become an intrapreneur.Abstrak dalam Bahasa Indonesia: Corporate entrepreneurship merupakan matakuliah yang disediakan oleh Universitas Ciputra. Tujuan disediakan matakuliah corporate entrepreneurship untuk memfasilitasi  mahasiswa yang ingin menjadi seorang profesional disebuah perusahaan. Agar bisa menjadi tenaga profesional maka disetiap pembelajaran corporate entrepreneurship bertujuan menanamkan nilai – nilai profesionalitas atau disebut Intrapreneur Bintang. Pembelajaran yang dijalani oleh mahasiswa selama semester empat meliputi ikigai, gallup dan menjalani program hack a ton.  Pembelajaran selama semester lima lebih mengarah pada penyusunan strategi setelah lulus kuliah akan bekerja dimana yaitu dengan menyusun piramida karir dan dream company. Penelitian ini bertujuan untuk mengetahui apakah penanaman nilai profesionalitas oleh corporate entrepreneurship selama di perkuliahan, secara nyata dibutuhkan bagi mahasiswa corporate entrepreneurship ketika magang dan menjadi layak disebut Intrapreneur Bintang disebuah perusahaan. Penelitian ini dilakukan secara kuantitatif dengan metode membagi kuisioner kepada para mahasiswa corporate entrepreneurship. Peneliti menggunakan  ­non-probability purposive sampling sebagai metode untuk memastikan ketepatan faktor – faktor yang mendukung variabel penelitian. Hasil dari penelitian ini adalah variabel pro-active, opportunity recognition dan networking mampu direfleksikan oleh mahasiswa yang telah selesai mengambil mata kuliah corporate entrepreneurship untuk menjadi seorang intrapreneur.
PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY DENGAN BRAND LOVE SEBAGAI VARIABEL MEDIASI PADA PENGGUNA IPHONE DI SURABAYA [THE EFFECT OF BRAND EXPERIENCE ON BRAND LOYALTY WITH BRAND LOVE AS A MEDIATION VARIABLES ON IPHONE USERS IN SURABAYA] Stefany Stefany; Metta Padmalia; Junko Alessandro Effendy
DeReMa (Development Research of Management): Jurnal Manajemen Vol 16, No 1 (2021): May
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v16i1.3089

Abstract

The purpose of this research is to test the effect of brand experience on brand loyalty, brand experience on brand love, brand love on brand loyalty, and brand love in mediating the influence of brand experience on brand loyalty. The variable that is used is brand experience as independent variable (X), brand loyalty as dependent variable (Y), and brand love as mediator variable (M). This research uses quantitative research method and Partial Least Square (PLS) - Structural Equation Modelling (SEM) data process. The sampling is done by convenience sampling with questionnaire instrument by using Likert scale. The questionnaire is distributed online by using Google form media. The population of this research is iPhone users in Indonesia. The sample of this research is 140 respondents of Z generation who have done purchase iPhone more than once. The results of this research show that brand experience affects significant and positive on brand loyalty, brand experience affects significant and positive on brand love, brand love affects significant and positive on brand loyalty, and there is an effect of brand love in mediating the impact of brand experience on brand loyalty partially.Abstrak dalam Bahasa Indonesia Penelitian ini bertujuan menguji pengaruh brand experience terhadap brand loyalty, brand experience terhadap brand love, brand love terhadap brand loyalty, dan brand love dalam memediasi pengaruh brand experience terhadap brand loyalty. Variabel yang digunakan adalah brand experience sebagai variabel independen (X), brand loyalty sebagai variabel dependen (Y), serta brand love sebagai variabel mediator (M). Penelitian ini menggunakan metode penelitian kuantitatif dan pengolahan data dilakukan dengan Partial Least Square (PLS) - Structural Equation Modelling (SEM). Pengambilan sampel dilakukan secara convenience sampling dengan instrumen kuesioner menggunakan skala Likert. Kuesioner disebarkan secara online menggunakan media Googleform. Populasi penelitian ini adalah pengguna iPhone di Indonesia. Sampel dari penelitian ini sebanyak 140 orang responden generasi Z yang pernah melakukan pembelian ponsel iPhone lebih dari satu kali. Hasil dari penelitian ini menunjukkan bahwa brand experience berpengaruh signifikan dan positif terhadap brand loyalty, brand experience berpengaruh signifikan dan positif terhadap brand love, brand love berpengaruh signifikan dan positif terhadap brand loyalty, dan ada pengaruh brand love dalam memediasi secara parsial pengaruh brand experience terhadap brand loyalty.
Eksplorasi Faktor-Faktor Pendorong Keputusan Untuk Menjadi Seorang Hybrid Entrepreneur Pada Alumni Universitas Ciputra [Exploring the Factors that Encourage Ciputra University Alumni to Become Hybrid Entrepreneurs] Junko Alessandro Effendy
DeReMa (Development Research of Management): Jurnal Manajemen Vol 13, No 2 (2018): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v13i2.827

Abstract

Ciputra University is a private university focused on entrepreneurship. One of the visions of Ciputra University is that its graduates will immediately become entrepreneurs who can affect the nation and state. However, many graduates do not immediately become entrepreneurs, but work as employees in other companies short term and then become an entrepreneur. This phenomenon is called a hybrid entrepreneur. The purpose of this research is to find factors that encourage Ciputra University alumni to become a hybrid entrepreneur. The researcher used the qualitative approach with interviews as a method with  seven informants. Based on the interviews, there are four factors that encourage Ciputra University alumni to become a hybrid entrepreneur. The first factor is the desire to seek as much experience as possible. The second factor is saving for business preparation. The third factor is the encouragement of parents. The fourth factor is to minimize risk. This research contribution is to the science of management especially entrepreneurship.Abstrak dalam Bahasa Indonesia : Universitas Ciputra adalah sebuah universitas swasta yang berbasis entrepreneurship. Salah satu visi dari Universitas Ciputra adalah para lulusan dapat langsung menjadi wirausaha yang berdampak bagi bangsa dan negara. Faktanya, banyak lulusan dari Universitas Ciputra yang tidak langsung menjadi wirausahawan, tetapi bekerja dulu sebagai karyawan di perusahaan orang lain selama beberapa saat baru kemudian menjadi seorang wirausahawan. Fenomena ini disebut sebagai hybrid entrepreneur. Tujuan penelitian ini adalah mencari faktor-faktor yang mendorong keputusan untuk menjadi seorang hybrid entrepreneur pada alumni Universitas Ciputra. Peneliti menggunakan pendekatan secara kualitatif dengan metode wawancara. Berdasarkan wawancara yang telah dilakukan, ada empat faktor yang mendorong keputusan untuk menjadi seorang hybrid entrepreneur pada alumni Universitas Ciputra. Faktor pertama adalah keinginan untuk mencari pengalaman sebanyak mungkin. Faktor kedua adalah menabung untuk persiapan bisnis. Faktor ketiga adalah dorongan dari orangtua. Faktor keempat adalah menghindari risiko. Kontribusi penelitian ini adalah memberikan sumbangan bagi ilmu manajemen khususnya kewirausahaan.
Hybrid Strategy Study: The Role of Entrepreneurial Orientation and Total Quality Management in MSMEs Timotius FCW Sutrisno; Junko A Effendy; Maria D G Prathivi
Jurnal Manajemen dan Kewirausahaan Vol 7, No 2 (2019): December 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v7i2.3057

Abstract

Entrepreneurial Orientation (EO) and Total Quality Management (TQM) are often referred to as antecedents of growth, competitive advantage and business performance by previous research. This research is the first investigation in a literature study that attempts to show the relationship between EO and TQM concepts on business performance. In this study, we use a multidimensional model on EO and TQM concepts and test a series of hypotheses related to business performance using student business data surveys in the MSMEs scale of Surabaya, East Java. It is expected that the results of this study can answer prepositional questions, whether the two strategies can help improve the performance of MSME-scale businesses in developing countries.https://doi.org/10.26905/jmdk.v7i2.3057
Elaboration Of Sor Paradigm Using Information Transparency And Curiosity Variables Approach To Purchase Intention Irantha Hendrika Kenang; Junko Alesandro; Alexander Marfin Sutanto Putra
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.509

Abstract

This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on the Purchase Intention of the Comme business. This research is a quantitative research. Primary data is collected using questionnaires. The sampling technique uses purposive sampling with a total of 100 respondents. The results showed that Information Transparency has a significant effect on Curiosity and Curiosity has a significant effect on Purchase Intention. Based on the results of this study, the Comme business is expected to be able to consider the quality and quantity of information shared on Instagram which can affect consumer affection such as curiosity and thus increase consumer purchase interest
Faktor-Faktor yang Merefleksikan Family Business Brand dalam Perspektif Generasi Penerus Perusahaan Keluarga Pada Family Business Community Universitas Ciputra Annisa Aisyah Fayola; Metta Padmalia; Junko Alessandro Effendy
Management and Sustainable Development Journal Vol 3 No 1 (2021): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v3i1.243

Abstract

This research in done to find out the factors that can reflect family business brand in the perspective of family business next generation. Research data collection is distributed as many as 135 respondents to the next generation of family companies that join seventh, eight, and ninth batch of Universitas Ciputra in which majority are those who have involved in family business. Sampling is done with non-probability sampling technique method and purposive sampling method. Data analysis method that is used Partial Least Square Structural Equation Modeling (SEM PLS) with the help of smartPLS 3.0 program. The results of the analysis in this research indicate that Family Business Brand can be reflected by the factors of Family Firm Identity, Family Firm Image, and Family Firm Reputation. Family Firm Identity factors consist of family influence, family goal value, company origin, name of family business / company, and overlapping family business value. The Family Firm Image factors consist of the description of family agreement, the channel or channel that is used, the behavior of members that reflect values, and the history of family business sacrifice. Family Firm Reputation factors consist of the company's leadership vision, workplace environment, and company financial performance. The results of data process show that the factors that reflect the Family Business Brand in the perspective of next generation are if it is sorted from the highest that is, family firm identity factor, family firm image factor, and family firm reputation factor. Key words: family business brand, family firm identity, family firm image, family firm reputation, next generation, family business
ANALISIS KARAKTER INTRAPRENEUR PADA MAHASISWA CORPORATE ENTREPRENEUR UNIVERSITAS CIPUTRA Junko Alessandro Effendy
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 1: Juni 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.1.20-36

Abstract

The purpose of this study is to find out what intrapreneur spirits are formed after the learning process at the Ciputra University corporate entrepreneurship guild. The respondents from this research are 55 students from corporate entrepreneurship guild. The research approach used confirmatory factor analysis. Researchers used six variables, namely innovativeness, opportunity recognition, risk taking, authentic leadership, pro-active and persistent. The results showed that of the six variables used, it was found that five variables reflected the intrapreneur spirit of corporate entrepreneurship guild students, namely innovativeness, opportunity recognition, authentic leadership, pro-active and persistent. The risk taking variable did not reflect the intrapreneur spirit of the Ciputra University student corporate entrepreneurship
Pengaruh Lingkungan Kewirausahaan terhadap Kinerja Organisasi dengan Intrapreneurial Competency sebagai Variabel Mediasi pada Student Union Universitas Ciputra Junko Alessandro Effendy; Verrell Sutanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 3 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i3.10305

Abstract

The purpose of this research is to determine the effect of the entrepreneurial environment on organizational performance with Intrapreneurial competency as a mediating variable at the IBM Student Union, Ciputra University. Respondents of this study were all 47 IBM student union Ciputra University with saturated sample method. The results of this study indicate that the organizational environment affects intrapreneurial competency, organizational environment affects organizational performance, and intrapreneurial competency affects organizational performance and partially mediates the relationship between entrepreneurial environment and organizational performance. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh lingkungan kewirausahaan terhadap kinerja organisasi dengan Intrapreneurial competency sebagai variabel mediasi pada IBM Student Union Universitas Ciputra. Responden dari penelitian ini adalah seluruh 47 orang IBM student union Universitas Ciputra dengan metode sampel jenuh. Hasil dari penelitian menunjukkan bahwa lingkungan organisasi mempengaruhi intrapreneurial competency, lingkungan organisasi mempengaruhi kinerja organisasi, dan intrapreneurial competency mempengaruhi kinerja organisasi serta memediasi secara parsial hubungan antara lingkungan kewirausahaan dengan kinerja organisasi.
ANALISA PENGARUH PRODUCT, PRICE, PLACE, DAN PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN AYAM GORENG ECHO Junko Alessandro Effendy; Nadia Benita Putri
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.3202

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh product, price, place, dan promotion terhadap keputusan pembelian di rumah makan Ayam Goreng Echo. Penelitian ini merupakan penelitian kuantitatif. Sampel penelitian diambil dengan menggunakan teknik nonprobability sampling. Jenis non-probability sampling yang dipilih yaitu purposive sampling. Metode analisis yang digunakan yaitu analisis regresi linier berganda. Sumber data pada penelitian ini yaitu data primer yang diperoleh dengan menyebarkan 140 kuesioner kepada pelanggan rumah makan Ayam Goreng Echo yang telah melakukan pembelian minimal satukali dalam tiga bulan terakhir. Hasil analisis data menunjukkan bahwa product, price, dan promotion secara parsial berpengaruh signifikan terhadap keputusan pembelian di rumahmakan Ayam Goreng Echo, sedangkan place tidak berpengaruh signifikan. Nilai koefisien determinasi yang dihasilkan menunjukkan bahwa product, price, place, dan promotion dapat mempengaruhi 85,7% keputusan pembelian. Hasil penelitian ini memberikan implikasi praktis bagi manajemen rumah makan Ayam Goreng Echo mengenai pentingnya bauran pemasaran 4P sehingga strategi pemasaran yang berkaitan dengan product, price, place, dan promotion dapat meningkatkan keputusan pembelian pelanggan.
Co-Authors Albert Nathan Alexander Marfin Sutanto Putra Alma Rizky Arrazandi Amos, Angvedo Bryan Annisa Aisyah Fayola Azizurrohman, Muhammad Calvin Sugiharto Putra Catherine Lorena Valentina Franoto5 Febry, Timotius Fernando Arron Susilo Franoto5, Catherine Lorena Valentina Gladys Greselda Gosal Harliana, Vivia Pauline Irantha Hendrika Kenang Keitaro, Kedrick Linda Laurensia Soetandio Maria D G Prathivi Metta Padmalia nadia benita putri Rossella Lianna Himawan Sabar Sabar Salim, Stefanus Siswono, Thalia Nikky Soetandio, Linda Laurensia Stefany Stefany Susilo, Fernando Arron Tanjung, Jasminia Teofilus Teofilus, Teofilus Thalia Nikky Siswono Tjandra, Marcelino Verrell Sutanto Vivia Pauline Harliana Wibisono, Leonard Junio Yensen Fernando Wijaya