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All Journal Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Mavis : Jurnal Desain Komunikasi Visual
Chandra, Nero Devanca
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Arts Humanities Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Fenomenologi Personal Branding Cosplayer: Studi Desain Komunikasi Visual dan Media Sosial Chandra, Edy; Chandra, Nero Devanca
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1783

Abstract

Cosplay has evolved as both a form of identity expression and a personal branding strategy in the digital era. This study examines the phenomenology of cosplayer personal branding through a Visual Communication Design approach, highlighting the role of social media in identity formation and maintenance. This research is part of Edy Chandra's study entitled "Analysis of the Visualization of Indonesian Cosplayer Existence as a Potential for Branding Community Development, Entrepreneurship, and Creativity of Generation Z in Indonesia." Using a qualitative method comprising in-depth interviews, participatory observation, and content analysis, this research explores how Indonesian cosplayers construct their visual identity. Findings indicate that social media serves as a primary tool for shaping cosplayers' visual image, enhancing audience engagement, and fostering collaborations with communities and brands. Additionally, Visual Communication Design elements such as visual aesthetics, image composition, and digital storytelling contribute to effective personal branding. This study provides insights into how cosplayers strategically manage their identity through visual and digital approaches, offering valuable references for the creative industry and academia in understanding branding within the cosplay community.
Menghidupkan Identitas Visual Kegiatan Sekolah Dasar melalui Desain Poster: Pengalaman Kolaboratif di SD Sinar Dharma Chandra, Edy; Ciputra, Luvena Valencia; Wijaya, Naomi Gracia; Alicia, Deasy; Chandra, Nero Devanca
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 8 No. 1: Juli 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v8i1.4725

Abstract

Kegiatan seni di sekolah dasar memiliki peran penting dalam membentuk ekspresi dan karakter siswa. Namun, kegiatan semacam ini sering kali tidak diiringi dengan media komunikasi visual yang efektif. Melalui pengabdian kepada masyarakat ini, penulis berkolaborasi dengan SD Sinar Dharma untuk merancang poster kegiatan Pentas Seni bertema "Around the World". Tujuannya adalah menciptakan identitas visual kegiatan yang komunikatif, kontekstual, dan edukatif. Kegiatan ini menggunakan metode partisipatif, mulai dari briefing, eksplorasi desain, hingga produksi dan distribusi poster. Hasilnya menunjukkan bahwa desain komunikasi visual mampu menghidupkan identitas kegiatan, memperkuat keterlibatan siswa, dan meningkatkan daya tarik kegiatan di mata masyarakat sekolah.
Co-Authors Alicia, Deasy Ciputra, Luvena Valencia Edy Chandra Wijaya, Naomi Gracia