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All Journal Kinerja ITEj (Information Technology Engineering Journals) Jurnal Pengabdian Masyarakat Aufa (JPMA) Akuntansi'45 Jurnal Bisnis dan Kewirausahaan
Sinaga, Gilbert Johan Martin
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Mathematics Public Health

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Social Media and Market Orientation in SMEs Performance: Competitive Advantage as Mediating Factor Sinaga, Gilbert Johan Martin
KINERJA Vol. 29 No. 1 (2025): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v29i1.9519

Abstract

This research aims to examine the effect of social media and market orientation on SME performance mediated by competitive advantage in Riau Province. The novelty of this research, namely the use of the competitive advantage variable as an intervening variable, is still rarely studied in SMEs in Indonesia, and several previous studies have also shown a research gap. The population used in this research is SMEs in Riau Province. The sample in this research is 400 SMEs that were in accordance with predetermined criteria. The data used in this research are primary data with a questionnaire as the instrument. In addition, data collection in this research uses purposive sampling, where the number of respondents is 400. Data analysis uses Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The results obtained are (1) social media, market orientation, and competitive advantage have a significant effect on SME performance; (2) social media and market orientation have a significant effect on competitive advantage; (3) competitive advantage is significantly able to mediate the effect of social media on SME performance; (4) competitive advantage is not able to mediate the effect of market orientation on SME performance.
Decision Support System for Determining the Eligibility of Economically Disadvantaged Students for Assistance Using the K-Means and MOORA Methods Sinaga, Gilbert Johan Martin
ITEJ (Information Technology Engineering Journals) Vol 10 No 1 (2025): June
Publisher : Pusat Teknologi Informasi dan Pangkalan Data IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/itej.v10i1.199

Abstract

The determination of recipients for student financial aid often faces challenges related to subjectivity in the selection process, necessitating a system capable of conducting objective analysis. This study develops a Decision Support System using the K-Means method to cluster students based on similar socioeconomic characteristics and the MOORA method to rank aid recipients more accurately. The K-Means method is applied to classify students into three clusters based on parental income, number of dependents, and academic performance. The clustering results indicate that students in Cluster 1 belong to the lowest economic group, making them the top priority in the selection process. Subsequently, the MOORA method is used to rank students within Cluster 1 based on an optimal value calculated from the weighted benefit and cost criteria. This calculation produces a priority ranking that is more transparent and objective compared to conventional selection systems. The findings show that the combination of K-Means and MOORA methods enhances accuracy in selecting aid recipients while reducing subjectivity in the selection process. With this system, schools or relevant institutions can expedite decision-making and ensure that aid is distributed to the students most in need. This study is expected to serve as a solution for educational institutions in improving the effectiveness and efficiency of student welfare programs.
PENGARUH INOVASI PRODUK, AKSES PERMODALAN, DAN AMBIDEXTERITAS KONTEKSTUAL TERHADAP KINERJA UKM Sinaga, Gilbert Johan Martin; Desmiyawati; Susilatri
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 1 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i1.12-32

Abstract

This study aims to examine the effect of product innovation, access to capital, and contextual ambidexterity on the performance of SMEs in Pekanbaru City. This study uses a quantitative causality approach to answer the formulation of problems and research hypotheses. The population in this study were all SMEs in Pekanbaru City which amounted to 25,074 units. The sampling technique chosen was purposive sampling. The number of samples obtained was 394 SMEs using the Slovin formula. The type of data used is primary data and data collection techniques using questionnaires. Data analysis using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The novelty in this study is that contextual ambidexterity variables are still rarely studied in SMEs in Indonesia and several previous studies also show a research gap. The results obtained are product innovation, access to capital, and contextual ambidexterity have a positive and significant effect on SME performance.
Pengaruh Kompensasi, Motivasi, Dan Gaya Kepemimpinan Terhadap Kepuasan Kerja Karyawan di PT. United Equipment Indonesia Sinaga, Gilbert Johan Martin
AKUNTANSI 45 Vol. 6 No. 1 (2025): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v6i1.3930

Abstract

This study aims to analyze the effect of compensation, motivation, and leadership style on employee job satisfaction at PT United Equipment Indonesia, Pekanbaru. Job satisfaction is an important factor that can affect employee productivity and loyalty in an organization. This research uses a quantitative approach with a survey method through distributing questionnaires to employees of PT United Equipment Indonesia. Data analysis was conducted using multiple linear regression to determine the relationship between the independent variables (compensation, motivation, and leadership style) with the dependent variable (job satisfaction). The results showed that the three independent variables had a significant effect on employee job satisfaction. Among the three variables, motivation has the most dominant influence compared to compensation and leadership. This indicates that the higher the level of motivation given to employees, the higher their level of job satisfaction. In addition, a fairer compensation system and an effective leadership style were also shown to significantly increase employee job satisfaction. These findings lead to several recommendations for companies to increase employee job satisfaction, such as improving the compensation system to make it more competitive, improving motivation strategies through rewards and training, and strengthening leadership that is more participatory and communicative. Thus, companies can increase employee retention and reduce high turnover rates.
PENINGKATAN KAPASITAS PELAKU USAHA MIKRO MELALUI PELATIHAN DIGITAL MARKETING DI DESA BUKIT LEMBAH SUBUR Sinaga, Gilbert Johan Martin
Jurnal Pengabdian Masyarakat Aufa (JPMA) Vol. 7 No. 2 (2025): Vol. 7 No 2 Agustus 2025
Publisher : Universitas Aufa Royhan Di Kota Padangsidipuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51933/jpma.v7i2.1977

Abstract

Pandemi COVID-19 mendorong perubahan besar dalam perilaku konsumen dan sistem pemasaran, termasuk di wilayah pedesaan. Kebijakan Pembatasan Sosial Berskala Besar (PSBB) membatasi aktivitas perdagangan konvensional, sehingga pelaku usaha mikro, khususnya anggota Pemberdayaan Kesejahteraan Keluarga (PKK) di Desa Bukit Lembah Subur, mengalami kesulitan dalam memasarkan produk secara langsung. Sementara itu, keterbatasan literasi digital menjadi kendala utama dalam mengadopsi pemasaran berbasis digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan digital marketing melalui pelatihan penggunaan media sosial dan aplikasi desain yang sederhana. Metode yang digunakan adalah Participatory Action Research (PAR) yang mencakup tahapan persiapan, perencanaan, pelaksanaan, dan evaluasi. Kegiatan ini dilaksanakan selama lima hari, dari tanggal 1 hingga 5 Agustus 2022, dan diikuti oleh sekitar 15 peserta. Hasil kegiatan menunjukkan peningkatan literasi digital peserta, keterampilan dalam membuat konten promosi, serta kesadaran akan pentingnya pemasaran digital untuk memperluas jangkauan usaha. Kegiatan ini juga mendorong munculnya kemandirian digital di kalangan pelaku usaha mikro desa. Pelatihan ini diharapkan menjadi langkah awal dalam proses transformasi digital ekonomi desa secara berkelanjutan.
Social Media and Market Orientation in SMEs Performance: Competitive Advantage as Mediating Factor Sinaga, Gilbert Johan Martin
KINERJA Vol. 29 No. 1 (2025): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v29i1.9519

Abstract

This research aims to examine the effect of social media and market orientation on SME performance mediated by competitive advantage in Riau Province. The novelty of this research, namely the use of the competitive advantage variable as an intervening variable, is still rarely studied in SMEs in Indonesia, and several previous studies have also shown a research gap. The population used in this research is SMEs in Riau Province. The sample in this research is 400 SMEs that were in accordance with predetermined criteria. The data used in this research are primary data with a questionnaire as the instrument. In addition, data collection in this research uses purposive sampling, where the number of respondents is 400. Data analysis uses Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The results obtained are (1) social media, market orientation, and competitive advantage have a significant effect on SME performance; (2) social media and market orientation have a significant effect on competitive advantage; (3) competitive advantage is significantly able to mediate the effect of social media on SME performance; (4) competitive advantage is not able to mediate the effect of market orientation on SME performance.
Co-Authors Desmiyawati Susilatri