Articles
<![CDATA[Social Media and Market Orientation in SMEs Performance: Competitive Advantage as Mediating Factor ]]>
<![CDATA[Sinaga, Gilbert Johan Martin]]>
<![CDATA[ KINERJA Vol. 29 No. 1 (2025): KINERJA ]]>
Publisher : <![CDATA[Faculty of Business and Economics Universitas Atma Jaya Yogyakarta ]]>
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DOI: 10.24002/kinerja.v29i1.9519
<![CDATA[This research aims to examine the effect of social media and market orientation on SME performance mediated by competitive advantage in Riau Province. The novelty of this research, namely the use of the competitive advantage variable as an intervening variable, is still rarely studied in SMEs in Indonesia, and several previous studies have also shown a research gap. The population used in this research is SMEs in Riau Province. The sample in this research is 400 SMEs that were in accordance with predetermined criteria. The data used in this research are primary data with a questionnaire as the instrument. In addition, data collection in this research uses purposive sampling, where the number of respondents is 400. Data analysis uses Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The results obtained are (1) social media, market orientation, and competitive advantage have a significant effect on SME performance; (2) social media and market orientation have a significant effect on competitive advantage; (3) competitive advantage is significantly able to mediate the effect of social media on SME performance; (4) competitive advantage is not able to mediate the effect of market orientation on SME performance.]]>
<![CDATA[Decision Support System for Determining the Eligibility of Economically Disadvantaged Students for Assistance Using the K-Means and MOORA Methods ]]>
<![CDATA[Sinaga, Gilbert Johan Martin]]>
<![CDATA[ ITEJ (Information Technology Engineering Journals) Vol 10 No 1 (2025): June ]]>
Publisher : <![CDATA[Pusat Teknologi Informasi dan Pangkalan Data IAIN Syekh Nurjati Cirebon ]]>
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DOI: 10.24235/itej.v10i1.199
<![CDATA[The determination of recipients for student financial aid often faces challenges related to subjectivity in the selection process, necessitating a system capable of conducting objective analysis. This study develops a Decision Support System using the K-Means method to cluster students based on similar socioeconomic characteristics and the MOORA method to rank aid recipients more accurately. The K-Means method is applied to classify students into three clusters based on parental income, number of dependents, and academic performance. The clustering results indicate that students in Cluster 1 belong to the lowest economic group, making them the top priority in the selection process. Subsequently, the MOORA method is used to rank students within Cluster 1 based on an optimal value calculated from the weighted benefit and cost criteria. This calculation produces a priority ranking that is more transparent and objective compared to conventional selection systems. The findings show that the combination of K-Means and MOORA methods enhances accuracy in selecting aid recipients while reducing subjectivity in the selection process. With this system, schools or relevant institutions can expedite decision-making and ensure that aid is distributed to the students most in need. This study is expected to serve as a solution for educational institutions in improving the effectiveness and efficiency of student welfare programs.]]>
<![CDATA[PENGARUH INOVASI PRODUK, AKSES PERMODALAN, DAN AMBIDEXTERITAS KONTEKSTUAL TERHADAP KINERJA UKM ]]>
<![CDATA[Sinaga, Gilbert Johan Martin]]>;
<![CDATA[Desmiyawati]]>;
<![CDATA[Susilatri]]>
<![CDATA[ Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 1 (2025): JBK-Jurnal Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Badung Bali: Politeknik Negeri Bali ]]>
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DOI: 10.31940/jbk.v21i1.12-32
<![CDATA[This study aims to examine the effect of product innovation, access to capital, and contextual ambidexterity on the performance of SMEs in Pekanbaru City. This study uses a quantitative causality approach to answer the formulation of problems and research hypotheses. The population in this study were all SMEs in Pekanbaru City which amounted to 25,074 units. The sampling technique chosen was purposive sampling. The number of samples obtained was 394 SMEs using the Slovin formula. The type of data used is primary data and data collection techniques using questionnaires. Data analysis using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The novelty in this study is that contextual ambidexterity variables are still rarely studied in SMEs in Indonesia and several previous studies also show a research gap. The results obtained are product innovation, access to capital, and contextual ambidexterity have a positive and significant effect on SME performance.]]>
<![CDATA[Pengaruh Kompensasi, Motivasi, Dan Gaya Kepemimpinan Terhadap Kepuasan Kerja Karyawan di PT. United Equipment Indonesia ]]>
<![CDATA[Sinaga, Gilbert Johan Martin]]>
<![CDATA[ AKUNTANSI 45 Vol. 6 No. 1 (2025): Jurnal Ilmiah Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya ]]>
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DOI: 10.30640/akuntansi45.v6i1.3930
<![CDATA[This study aims to analyze the effect of compensation, motivation, and leadership style on employee job satisfaction at PT United Equipment Indonesia, Pekanbaru. Job satisfaction is an important factor that can affect employee productivity and loyalty in an organization. This research uses a quantitative approach with a survey method through distributing questionnaires to employees of PT United Equipment Indonesia. Data analysis was conducted using multiple linear regression to determine the relationship between the independent variables (compensation, motivation, and leadership style) with the dependent variable (job satisfaction). The results showed that the three independent variables had a significant effect on employee job satisfaction. Among the three variables, motivation has the most dominant influence compared to compensation and leadership. This indicates that the higher the level of motivation given to employees, the higher their level of job satisfaction. In addition, a fairer compensation system and an effective leadership style were also shown to significantly increase employee job satisfaction. These findings lead to several recommendations for companies to increase employee job satisfaction, such as improving the compensation system to make it more competitive, improving motivation strategies through rewards and training, and strengthening leadership that is more participatory and communicative. Thus, companies can increase employee retention and reduce high turnover rates.]]>
<![CDATA[PENINGKATAN KAPASITAS PELAKU USAHA MIKRO MELALUI PELATIHAN DIGITAL MARKETING DI DESA BUKIT LEMBAH SUBUR ]]>
<![CDATA[Sinaga, Gilbert Johan Martin]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Aufa (JPMA) Vol. 7 No. 2 (2025): Vol. 7 No 2 Agustus 2025 ]]>
Publisher : <![CDATA[Universitas Aufa Royhan Di Kota Padangsidipuan ]]>
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DOI: 10.51933/jpma.v7i2.1977
<![CDATA[Pandemi COVID-19 mendorong perubahan besar dalam perilaku konsumen dan sistem pemasaran, termasuk di wilayah pedesaan. Kebijakan Pembatasan Sosial Berskala Besar (PSBB) membatasi aktivitas perdagangan konvensional, sehingga pelaku usaha mikro, khususnya anggota Pemberdayaan Kesejahteraan Keluarga (PKK) di Desa Bukit Lembah Subur, mengalami kesulitan dalam memasarkan produk secara langsung. Sementara itu, keterbatasan literasi digital menjadi kendala utama dalam mengadopsi pemasaran berbasis digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan digital marketing melalui pelatihan penggunaan media sosial dan aplikasi desain yang sederhana. Metode yang digunakan adalah Participatory Action Research (PAR) yang mencakup tahapan persiapan, perencanaan, pelaksanaan, dan evaluasi. Kegiatan ini dilaksanakan selama lima hari, dari tanggal 1 hingga 5 Agustus 2022, dan diikuti oleh sekitar 15 peserta. Hasil kegiatan menunjukkan peningkatan literasi digital peserta, keterampilan dalam membuat konten promosi, serta kesadaran akan pentingnya pemasaran digital untuk memperluas jangkauan usaha. Kegiatan ini juga mendorong munculnya kemandirian digital di kalangan pelaku usaha mikro desa. Pelatihan ini diharapkan menjadi langkah awal dalam proses transformasi digital ekonomi desa secara berkelanjutan.]]>
<![CDATA[Social Media and Market Orientation in SMEs Performance: Competitive Advantage as Mediating Factor ]]>
<![CDATA[Sinaga, Gilbert Johan Martin]]>
<![CDATA[ KINERJA Vol. 29 No. 1 (2025): KINERJA ]]>
Publisher : <![CDATA[Faculty of Business and Economics Universitas Atma Jaya Yogyakarta ]]>
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DOI: 10.24002/kinerja.v29i1.9519
<![CDATA[This research aims to examine the effect of social media and market orientation on SME performance mediated by competitive advantage in Riau Province. The novelty of this research, namely the use of the competitive advantage variable as an intervening variable, is still rarely studied in SMEs in Indonesia, and several previous studies have also shown a research gap. The population used in this research is SMEs in Riau Province. The sample in this research is 400 SMEs that were in accordance with predetermined criteria. The data used in this research are primary data with a questionnaire as the instrument. In addition, data collection in this research uses purposive sampling, where the number of respondents is 400. Data analysis uses Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4.0 software. The results obtained are (1) social media, market orientation, and competitive advantage have a significant effect on SME performance; (2) social media and market orientation have a significant effect on competitive advantage; (3) competitive advantage is significantly able to mediate the effect of social media on SME performance; (4) competitive advantage is not able to mediate the effect of market orientation on SME performance.]]>
<![CDATA[PROBLEMATIKA PENEGAKAN PERATURAN DAERAH TENTANG PENYAKIT MASYARAKAT DALAM PENERTIBAN USAHA HIBURAN KARAOKE ]]>
<![CDATA[Sinaga, Gilbert Johan Martin]]>
<![CDATA[ Jurnal Jendela Hukum Vol 13 No 1 (2026): JENDELA HUKUM ]]>
Publisher : <![CDATA[Fakultas Hukum Universitas Wiraraja ]]>
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DOI: 10.24929/jjh.v13i1.5138
<![CDATA[This study examines the implementation of Regional Regulation of Kuantan Singingi Regency Number 20 of 2002 on Social Maladies in the enforcement of karaoke entertainment businesses. The research aims to analyze the enforcement practices, identify the obstacles encountered, and examine the efforts undertaken by the local government in implementing the regional regulation. Employing an empirical legal research method with a socio-legal approach, the study draws on interviews and field observations supported by primary and secondary legal materials. The findings indicate that the implementation of the regional regulation has not been substantively effective, despite its clear normative legal basis. The lack of firmness in the application of sanctions, weak coordination among law enforcement agencies, and inadequate socialization to business operators and the public constitute the main factors undermining enforcement effectiveness. This study underscores that the effectiveness of regional regulations is highly dependent on the consistency of law enforcement, institutional capacity, and the level of societal support.]]>
<![CDATA[ENHANCING COMPLIANCE THROUGH DIGITAL REMINDER SERVICES: EVIDENCE FROM TRAFFIC TICKET ENFORCEMENT IN INDONESIAN PROSECUTION OFFICES ]]>
<![CDATA[Sinaga, Gilbert Johan Martin]]>
<![CDATA[ Acceleration: Multidisciplinary Research Journal Vol. 4 No. 1 (2026): Acceleration: Multidisciplinary Research Journal ]]>
Publisher : <![CDATA[PT Akselerasi Karya Mandiri ]]>
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DOI: 10.70210/amrj.v4i1.204
<![CDATA[This study examines the effectiveness of digital reminder services in improving compliance with fine payments and the retrieval of confiscated evidence in traffic ticket administration at the Kuantan Singingi District Attorney’s Office. The study addresses a persistent administrative challenge, namely low offender compliance, which contributes to evidence accumulation and operational inefficiencies. A quantitative evaluative approach was employed using a before–after design, based on monthly administrative data from 2024 (pre-implementation) and 2025 (post-implementation). The findings indicate substantial improvements in administrative performance following the implementation of the digital reminder system. The case resolution rate increased from 46.1% to 94.4%, while the fine payment rate rose from 57.1% to 93.7%. These improvements suggest that digital reminder services function as an effective behavioral intervention by reducing informational delays and prompting timely compliance. Furthermore, increased payment compliance is systematically associated with faster evidence retrieval, leading to a reduction in backlog accumulation and enhanced administrative efficiency. This study contributes to the literature by demonstrating the dual impact of digital reminder systems, not only in shaping individual compliance behavior but also in improving organizational-level administrative performance. The findings highlight that low-cost, scalable digital interventions can play a critical role in strengthening compliance-driven public service systems, particularly in enforcement-based administrative contexts.]]>
<![CDATA[Determinants of MSME Income: The Role of Capital, Education Level, and Financial Literacy in Manufacturing MSMEs ]]>
<![CDATA[Sinaga, Gilbert Johan Martin]]>
<![CDATA[ Accounting Research Journal Vol. 4 No. 2 (2026): Accounting Research Journal (March 2026-Aug 2026) ]]>
Publisher : <![CDATA[Department of Accounting, Faculty of Economics, Universitas Nurtanio Bandung ]]>
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DOI: 10.56244/accrual.v4i2.1148
<![CDATA[This study aims to examine the effects of capital, education level, and financial literacy on the income of Micro, Small, and Medium Enterprises (MSMEs) in Bengkalis Regency. A quantitative approach was employed using a survey method involving 390 MSME actors selected through purposive sampling. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that capital, education level, and financial literacy have positive and significant effects on MSME income, with financial literacy emerging as the most dominant factor. These findings suggest that, beyond traditional production factors, the ability to effectively manage financial resources plays a critical role in enhancing business performance. This study contributes to the literature by integrating production theory and human capital theory in explaining MSME income, while also highlighting the importance of financial literacy in the context of small businesses in regional economies. Practically, the findings underscore the need to strengthen financial literacy and human resource capacity as strategic approaches to improving MSME income.]]>
<![CDATA[Financial Conditions and Audit Report Lag: Evidence from Indonesia’s Non-Primary Consumer Sector ]]>
<![CDATA[Nainggolan, Enos Parlindungan]]>;
<![CDATA[Sinaga, Gilbert Johan Martin]]>
<![CDATA[ Accounting Research Journal Vol. 4 No. 2 (2026): Accounting Research Journal (March 2026-Aug 2026) ]]>
Publisher : <![CDATA[Department of Accounting, Faculty of Economics, Universitas Nurtanio Bandung ]]>
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DOI: 10.56244/accrual.v4i2.1150
<![CDATA[This study examines the effect of financial conditions, proxied by solvability, profitability, and liquidity, on audit report lag in non-primary consumer goods companies listed on the Indonesia Stock Exchange during the 2020–2022 period. The study employs a quantitative approach using secondary data obtained from audited financial statements, with a total of 321 firm-year observations selected through purposive sampling. Multiple linear regression analysis is applied to test the proposed hypotheses. The results show that solvability has a positive and significant effect on audit report lag, indicating that firms with higher leverage tend to experience longer audit delays due to increased audit complexity and risk. In contrast, profitability and liquidity have negative and significant effects on audit report lag, suggesting that firms with better financial performance and stronger liquidity positions tend to complete the audit process more efficiently and report in a more timely manner. These findings support agency theory and signaling theory, highlighting that financial risk and performance serve as important determinants of audit timeliness. Firms with higher financial risk are associated with longer audit delays, while firms with stronger financial conditions provide positive signals that encourage timely reporting. This study contributes to the literature by providing sector-specific evidence from the non-primary consumer goods industry in Indonesia during the post-pandemic period. The findings also offer practical implications for management, auditors, and regulators in improving the efficiency and timeliness of financial reporting in emerging markets.]]>
