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All Journal Jurnal Ilmiah Wahana Pendidikan SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Monica, Sherly
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Berdagang Buah Kios di Pasar Pagi Arengka Kota Pekanbaru Monica, Sherly
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 2.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

The phenomenon of the informal sector, including traders, is a common and growing phenomenon, one of which is in Indonesia. The increase in the informal sector is caused by the limitations of the formal sector in accepting more workers. One of the jobs in the informal sector is fruit traders. In business, fruit traders cannot be separated from what is called the existence of strategy, so that the growing role of strategy in the fruit trader community can contribute to supporting smooth activities in fruit traders. The aim of this research is to find out what strategies fruit traders use in selling fruit at the Arengka Morning Market, Pekanbaru city. In the midst of many traders selling fruit. This research was conducted with a descriptive qualitative approach using purposive sampling techniques. In this study, the researcher took 5 informants as subjects in research related to the formulation studied by the researcher. Through interviews, documentation and observation, researchers succeeded in finding and obtaining data regarding the profile of fruit traders, the obstacles and risks experienced by fruit traders, the reasons why fruit traders choose fruit as merchandise, as well as the forms of fruit traders' trading strategies used by traders at Pasar Pagi. Arengka, Pekanbaru city.
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN MAXIM DI KOTA BATAM Monica, Sherly; Saputra, Asron
SCIENTIA JOURNAL Vol 3 No 3 (2021): Volume 3 Nomor 3 2021
Publisher : LPPM Universitas Putera Batam

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Abstract

This study aims to examine the effect of service, trust and customer satisfaction on customer loyalty. The object of this research is Maxim consumers. The population in this study is unknown. Sampling in this study using purposive sampling as many as 105 respondents. Meanwhile, the data analysis technique has been done by using multiple regressions analysis with the instrument of SPSS. Service quality variable regression coefficient (X1) has a value of 0.302. The trust variable regression coefficient (X2) has a value of 0.175. The regression coefficient for the consumer satisfaction variable (X3) has a value of 0.280.The result of this research states that service quality has a significant effect on Maxim consumer loyalty in Batam city. Service quality, trust and customer satisfaction together have a significant effect on Maxim customer loyalty in the city of Batam. The test results of Service Quality, Trust and Customer Satisfaction are seen in the F test, the greater is 99.416> 3.09 (f table) and a significance value of 0.000. <0.05 Keywords: service quality; trust ; customer satisfaction ; customer loyalty
Co-Authors Saputra, Asron