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All Journal Jurnal Visi Manajemen (JVM) Optimal: Jurnal Ekonomi dan Manajemen
Veronica Ruth Rohani Siburian
Universitas Bangka Belitung
Decision Sciences, Operations Research & Management

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Kewirausahaan di Era Digital Meningkatkan Kinerja Wirausaha Melalui Manajemen SDM di Era Digitalisasi Harry Saptarianto; Anwar Yusuf Lubis; Veronica Ruth Rohani Siburian
Jurnal Visi Manajemen Vol. 11 No. 2 (2025): Mei : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i2.528

Abstract

In the ever-evolving digital era, entrepreneurship is required to adapt quickly to technological changes and market needs. The digitalization era provides both opportunities and challenges, especially in managing human resources (HR). The research method used is the literature review method, by evaluating and analyzing journals, e-books, and research that has been done before and is relevant to this research. Effective human resource (HR) management plays an important role in improving entrepreneurial performance with digitalization. Companies that are responsive to market needs can adopt HR technologies such as cloud-based management systems and data analytics. To conduct digital entrepreneurship, companies can take the right strategies, such as conducting market research, building strong digital branding, conducting promotions, and conducting regular analysis and evaluation.
Strategi Jitu Blue Ocean Menciptakan Peluang Industri Pariwisata Tanpa Persaingan di Provinsi Bangka Belitung Sultan Ilhamsyah; Vindi Nurmala Dewi; Veronica Ruth Rohani Siburian; Indah Noviyanti
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3337

Abstract

Blue Ocean Strategy offers a transformational opportunity for the tourism industry to escape fierce competition and explore new, unexplored markets. The research method used is a qualitative method based on literature studies from previous research, by evaluating and analyzing relevant scientific journals. To implement Blue Ocean Strategy effectively, there are several tools and frameworks that can be used, such as the Blue Ocean Strategy Canvas and the ECRR Blue Ocean Strategy concept. In order to create opportunities for the tourism industry without competition, a situation analysis was carried out using SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to understand the current position of Bangka Belitung. Natural beauty is one of the strengths that can be developed in developing tourism in Bangka Belitung. Apart from that, it is also necessary to identify new market opportunities such as ecotourism, local culture or unique adventures. Through the application of the Blue Ocean Strategy and its principles, the Bangka Belitung tourism industry has the potential to create a unique and unexplored new market.
Co-Authors Anwar Yusuf Lubis Harry Saptarianto Indah Noviyanti Sultan Ilhamsyah Vindi Nurmala Dewi