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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat
Yosy arisandi
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Pemasaran Travel Umroh melalui Partnership dalam Meningkatkan Jumlah Jamaah di PT Amanah Safari Internasional Asafi Tour Bengkulu Desi Fitriani; Yosy arisandi; Yosy arisand
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.25941

Abstract

This study analyzes how Asafi Tour Kota Bengkulu's marketing strategy through partnership networks and its influence on the target market. This study focuses on the marketing and partnership aspects in Asafi Tour Kota Bengkulu travel. The purpose of the study was to determine the provisions of partnership (partners) in collaboration with Asafi Tour Kota Bengkulu travel in increasing the number of pilgrims and the marketing strategies carried out by Partners to increase the number of pilgrims. This study uses a qualitative approach with data collection through interviews, observations, and documentation. The results of the study indicate that the agreed partnership provisions are stated in the Company's SOP and include the use of ID cards, timestamp photos, closing targets, promotions on social media, and work progress reports. The marketing strategies used by Asafi Tour Partners include a proactive approach such as building good relationships with religious and community leaders, providing quality Umrah packages, utilizing social media, and participating in religious study activities. This study concludes that clear and structured partnership provisions, as well as appropriate and integrated marketing strategies, help Asafi Tour Bengkulu increase credibility and expand its market reach. Comprehensive marketing analysis, including market analysis, competitors, potential partners, and financial analysis, is the key to the success of an Umrah travel partnership.
Edukasi Cinta Bangga Paham (CBP) Rupiah Terhadap Siswa SMP Negeri 1 Pendopo Barat Kabupaten Empat Lawang Albie, Farhat; Yosy Arisandi; Fryanti, Yunida Een
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 1 (2025): April
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v5i1.1722

Abstract

This Community Service Activity, conducted through a Service Learning and Face-to-Face approach, aimed to enhance students’ financial literacy, particularly regarding the importance of loving, being proud of, and understanding the Rupiah as a symbol of national sovereignty. Held from January 10 to May 5, 2025, the program targeted 68 student council (OSIS) members as agents of change by implementing CBP values in a participatory and practical manner. The main issue addressed was the limited access to financial education due to the geographical and administrative challenges faced by Empat Lawang Regency, located at the far edge of South Sumatra Province and geographically closer to Bengkulu, resulting in insufficient outreach from Bank Indonesia. To overcome this, the implementer conducted intensive coordination with the school principal and teachers, and directly engaged students through simulations and interactive discussions. The results showed a significant increase in students' understanding based on pre- and post-tests. A total budget of Rp329,000 was efficiently utilized to support the program, including educational materials, banners, and door prizes. Recommendations for future service activities include expanding the target audience to all students, diversifying educational media, and establishing broader collaborations with financial institutions to enhance the long-term impact of financial literacy. Keywords: CBP Rupiah, Financial Literacy, Community Service.
Co-Authors Albie, Farhat Desi Fitriani Fryanti, Yunida Een Yosy arisand