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All Journal SIGEH ELT : Journal of Literature and Linguistics Journal of Mathematics Instruction, Social Research and Opinion Journal of Innovative and Creativity Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Journal Albion : Journal of English Literature, Language, and Culture
Cecep Agus
Institut Prima Bangsa
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pemberdayaan Ibu-Ibu Rumah Tangga Melalui Pelatihan Kerajinan Berbahan Baku Daun Mangga di Kelurahan Argasunya Cecep Agus; Ade Sastrawijaya; Arief Firdaus; Yeti Nurhayati
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jabdimas.v8i1.7284

Abstract

Banyaknya daun mangga yang dibiarkan berjatuhan di halaman rumah bertumpuk menjadi timbunan sampah dapat membahayakan lingkungan karena menghambat saluran air di perumahan warga. Kesadaran penduduk Argasunya masih sangat rendah dalam pengelolaan sampah. Bahkan banyak warga yang membakar sampah berupa timbunan daun mangga, sehingga menimbulkan polusi udara. Tujuan pengabdian kepada masyarakat ini yaitu menggandeng ibu-ibu di daerah Argasunya melalui pelatihan life skill berbasis keunggulan lokal berupa keterampilan menciptakan barang-barang hias unik berbahan baku daun mangga. Pemberdayaan para ibu rumah tangga tersebut dilakukan sebagai upaya untuk memperkuat perkonomian keluarga dengan memanfaatkan potensi sumber daya alam yang ada di sekitar lingkungan mereka yang belum terekplorasi dengan baik. Pendekatan pengabdian ini dilaksanakan bertahap yaitu sosialiasi terkait pemanfaatan daun mangga, berikutnya pelatihan pembuatan handycraft berbahan baku daun mangga. Selanjutnya memberikan pendampingan. Hasil kegiatan ini menunjukan para peserta mendapatkan banyak pengetahuan dan keterampilan yang baik dalam pengelolaan daun mangga dengan menciptakan barang-barang unik, bahkan mereka termotivasi untuk memasarkan produk kerajinannya melalui online marketplace.
Sarcasm, Irony, and Manipulation: Non‑Observance of Gricean Maxims in Teenage Interaction in Mean Girls (2004) Rihmatul Marhamah; Virgia Eldiana; Cecep Agus
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Conversational maxim non-observance frequently occurs in adolescent interactions and plays a significant role in constructing implied meaning in everyday communication. This study examines the use of Gricean maxim non-observance in the film Mean Girls (2004) by focusing on how characters employ flouting, violation, and opting out strategies to negotiate power, humor, and social positioning. Unlike previous studies that mainly emphasize the identification and frequency of maxim violations, this research highlights the pragmatic functions underlying non-observance in competitive teenage discourse. The study employed a qualitative descriptive method using the film script as the primary data source. Data were collected through documentation and note-taking techniques, resulting in 16 utterances containing non-observance of conversational maxims. The findings show that flouting is the most dominant type with 11 cases (68.8%), followed by violations with 4 cases (25%) and one instance of opting out (6.3%). Flouting the maxim of Quality is commonly used to express sarcasm and indirect criticism, while violations function as tools of manipulation and false politeness. Opting out serves as a face-saving strategy in certain interactions. These findings indicate that maxim non-observance functions as a pragmatic strategy to maintain dominance, reinforce exclusion, and manage social relationships among adolescent peer groups.
A biographical study of social deixis of address terms toward Diana in Spencer (2021) Asti Rahmaaulia; Nasya Aulia Putri; Cecep Agus
Journal Albion : Journal of English Literature, Language, and Culture Vol. 8 No. 1 (2026): Issue 1
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/albion.v8i1.39

Abstract

This study explores the use of social deixis through address terms directed toward Diana in the biographical film Spencer (2021). As a pragmatic phenomenon, social deixis reflects hierarchical relations, politeness strategies, and identity negotiation within discourse. Employing a qualitative-biographical approach, the research analyzes utterances from the film’s script, classified according to Levinson’s (1983) framework of absolute and relational social deixis. The findings reveal that address terms function systematically across four categories: differentiating social levels, maintaining politeness, signaling social identity, and enhancing sentence effectiveness. These linguistic markers demonstrate how institutional authority is reinforced through honorifics such as Your Royal Highness and Ma’am, while intimate terms like Mummy highlight Diana’s identity. From a biographical lens, the study shows that language becomes a site of tension between Diana’s institutional role and personal self. The research contributes to pragmatic studies by illustrating how address terms reproduce power relations and fragment identity within monarchical discourse.
AI-Powered CALL and L2 Pragmatic Competence Development among Indonesian EFL Learners Cecep Agus; Astri Dwi Floranti
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 3 (2026): September
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i3.1825

Abstract

This research examines whether using AI-generated feedback enhances learners' pragmatic competence and how they engage with intelligent feedback during task-based communication. The study employed an explanatory sequential mixed-methods design with 60 undergraduate EFL students divided into experimental and control groups over eight weeks. Results indicated that learners in the experimental group significantly outperformed learners in the control group in the pragmatically appropriate use of language, politeness strategies and contextually appropriate use of language. Additionally, the analysis showed that immediate and adaptive AI-generated feedback led learners to notice their mistakes, self-repair, and repeat their revisions in cycles. Qualitatively, learners described the AI environment as supportive, flexible, and less anxiety-inducing, which helped them feel more confident in their language use. This study also shows how AI-powered CALL environments can help learners develop L2 pragmatic competence by providing personalized, interactive feedback. Finally, these findings describe the pedagogical possibilities of intelligent feedback systems within a systematically designed instructional approach to support pragmatic instruction in EFL contexts.
POLITENESS STRATEGIES IN CELEBRITY TALK SHOW INTERACTION: A PRAGMATIC ANALYSIS OF JIMMY FALLONS INTERVIEW WITH ROS (BLACKPINK) Azkia Nurul Fajriyah; Fitri Amaliah; Cecep Agus
SIGEH ELT : Journal of Literature and Linguistics Vol 6, No 1 (2026)
Publisher : University of Muhammadiyah Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36269/sigeh.v6i1.4741

Abstract

Despite the growing prevalence of cross-cultural celebrity interviews in globalized entertainment media, existing pragmatic research has predominantly examined either mono-cultural interactions or applied single theoretical frameworks, leaving the communicative complexity of hybrid cultural identities in Western talk show contexts insufficiently explored. The intersection of Korean hierarchical indirectness, Australian casualness, and American entertainment conventions within a single interaction represents a particularly under-examined configuration in politeness scholarship, creating a significant analytical gap that the present study seeks to address. This study examines politeness strategies employed in a celebrity talk show interaction between Jimmy Fallon and Ros from BLACKPINK, applying both classical and contemporary politeness theories to analyze cross-cultural communication in media discourse. Adopting a qualitative descriptive design, the research draws on the complete transcript of the interview as its primary data source, comprising 42 coded utterances systematically analyzed through Brown and Levinson's politeness framework alongside contemporary extensions including rapport management theory and the concept of politic behavior. The findings reveal that positive politeness strategies dominate the interaction at 50%, reflecting the genre's emphasis on rapport-building and audience engagement, while negative politeness strategies constitute 33%, primarily through hedging and indirect questioning. Bald on record strategies appear in 12% of utterances during task-oriented segments, and off-record strategies comprise 5%, employed for humorous effects. The analysis demonstrates how Ros's hybrid cultural identity Korean, Australian, and international manifests in sophisticated code-switching between different politeness norms, balancing Korean-influenced indirectness with Australian casualness. Jimmy Fallon adapts typical American talk show conventions to accommodate cross-cultural dynamics, demonstrating cultural sensitivity alongside enthusiastic entertainment. The study confirms that successful celebrity interviews require collaborative face-work and dynamic adjustment of linguistic strategies across changing interactional demands, contributing to pragmatic theory while offering practical implications for media professionals, intercultural communication practitioners, and scholars interested in K-pop's global media presence.
Co-Authors Ade Sastrawijaya Arief Firdaus Asti Rahmaaulia Astri Dwi Floranti Azkia Nurul Fajriyah Fitri Amaliah Nasya Aulia Putri Rihmatul Marhamah Virgia Eldiana Yeti Nurhayati