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Ketut Arjaya
Program Studi Manajemen Konvensi dan Perhelatan, Politeknik Pariwisata Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pengguna Jasa Répondez S’il Vous Plait di Twogather Wedding Planner Bali Ida Ayu Agung Adnyani Pidada; Ketut Arjaya; I Gusti Ayu Ratih Asmarani
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.775

Abstract

Events are not only carried out for business purposes but are also carried out for personal interests, one of which is wedding events. One of the wedding organizers working on the island of Bali is Twogather Wedding Planner Bali which can provide services for organizing wedding events such as catering, loudspeakers and RSVP. RSVP services are carried out to take into account the number of guests who come so this study was conducted to find out how the influence of the quality of services provided in the RSVP wedding on customer satisfaction at Twogather Wedding Planner Bali. This research was carried out with a quantitative approach using the method of multiple linear regression analysis. Questionnaires were distributed by accidental sampling to 34 respondents. The results of service quality research from reliability indicators, namely t-count in reliability (X1) amounted to 4,617 stating that service user satisfaction has a positive and significant effect on service quality, t- count in responsiveness (X2) amounted to 4,960 stating that service user satisfaction has a positive and significant effect on service quality, the t-count in the guarantee (X3) is 2.240 which states that service user satisfaction has a positive and significant effect on service quality, the t-count in empathy (X4) is -1.294 which states that service user satisfaction has a negative and insignificant effect on quality. service, t-count in empathy (X5) amounted to 7,832 states that service user satisfaction has a positive and significant effect on service quality  
Strategi Pemasaran Untuk Meningkatkan Penjualan Paket Wedding di The Ritz-Carlton, Bali Ni Luh Risma Saputri; Ketut Arjaya; Luh Putu Citrawati
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.818

Abstract

Besides its fame as a MICE events destination, Bali is also widely chosen by tourists to celebrate weddings, because Bali has various types of wedding venues equipped with numerous facilities. The emergence of the COVID-19 pandemic at the beginning of 2020 has affected every country all around the globe, including Indonesia; it has created significant damage to Indonesia's tourism sector, especially Bali. The descriptive analysis technique used by the author is the 7P of marketing (product, place, price, promotion, people, process, and physical evidence) and SWOT analysis (strength, weakness, opportunity, threat. As a result of this study, there are four marketing mix strategies to increase the sales of wedding packages in the COVID-19 era at The Ritz-Carlton, Bali. SO strategy CHSE certified company equipped with promotion of wedding package that is adjustable per clients' request and price flexibility in the midst of a global pandemic. ST strategy circles on increasing and creating new product variations of the wedding packages offered by improving the quality of the product and establisihing market segmentation in accordance with the COVID-19 situation and the company’s supporting facilities. WO strategy demands the business to optimize the utilization of technology and various platforms available to facilitate company’s activity through the internet, such as virtual venue tour.Last but not least, WT strategy concerns in improving the quality both in terms of wedding services and other service quality available in the hotel.
Pengaruh Bauran Pemasaran Bagi Peserta Sellers Terhadap Keputusan Berpartisipasi Dalam Kegiatan Bali & Beyond Travel Fair 2019 di ASITA Bali. Ni Luh Putu Septiani Putri Darmayanti; Ketut Arjaya
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.835

Abstract

MICE tourist visits are expected to increase every year and can have a positive impact on 13 MICE tourist destinations, one of which is the island of Bali. The increase in MICE tourist visits in Bali is increasing because of the implementation of MICE activities every year, which is exhibition. One of the international exhibition activities held every year in Bali is the Bali & Beyond Travel Fair. This study aims to determine how the impact of the service marketing mix (7P) which consists of product, place, price, promotion, process, personnel, and physical evidence for sellers on the decision to participate in BBTF activities as a place for marketing products and services from companies (sellers). The number of samples used was 83 respondents who participated in the BBTF from 2018 – 2019. The results of the study indicate that there are 3 (three) variables that significantly impact the participation decision of the marketing mix, are product, price, and place. In contrast, the other 4 (four) variables, promotion, process, personnel, and physical evidence have no significant effect. However, jointly impact the participation decision on the marketing mix significantly by 43.7% and the remaining 56.30% is a participation decision influenced by other factors.
Kualitas Pelayanan Jasa Wedding Organizer Terhadap Tingkat Kepuasan Pelanggan Di Vowever Wedding Organizer Denpasar Bali Ni Wayan Meri Agustini; I Nengah Wirata; Ketut Arjaya
Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i2.943

Abstract

The quality of wedding organizer services on the level of customer satisfaction is a business effort in providing services in the world of weddings which is carried out to achieve customer satisfaction. Customers can assess the quality of wedding organizer services to determine the good and bad of the wedding organizer's business. By providing the best quality service, it will increase customer satisfaction at the Vowever Wedding Organizer Denpasar Bali. In this study the author aims to determine the quality of wedding organizer services to the level of customer satisfaction at the Vowever WeddingOrganizerDenpasarBali. This study usesquantitative descriptive data analysis techniques through a Likert scale approach that uses a questionnaire. The number of samples used in this study were 31 people consisting of all couples who got married in 2019-2021 at the Vowever Wedding Organizer Denpasar Bali.The results of this study indicate that the quality of wedding organizer services on the level of customer satisfaction at the Vowever Wedding Organizer Denpasar Bali is good or satisfactory with an average of 4.36. This is because there are several aspects of the service quality dimension that get quite low scores, such as: lack of communication with customers and the lack of options for selecting wedding vendors. So that the Vowever Wedding Organizer Denpasar Bali is expected to be able to provide better service quality to increase customer satisfaction, so that the Vowever Wedding Organizer Denpasar Bali is able to achieve the desired goals.
Co-Authors I Gusti Ayu Ratih Asmarani Ida Ayu Agung Adnyani Pidada Luh Putu Citrawati Ni Luh Putu Septiani Putri Darmayanti Ni Luh Risma Saputri Ni Wayan Meri Agustini Wirata, I Nengah