Articles
<![CDATA[NICHE MARKET IN FANGIRLING PHENOMENON ]]>
<![CDATA[Swandewi, Ni Kadek]]>;
<![CDATA[Citrawati, Luh Putu]]>;
<![CDATA[Asmarani, I.G.A. Ratih]]>
<![CDATA[ Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 5 (2023): Humantech : Jurnal Ilmiah Multidisiplin Indonesia ]]>
Publisher : <![CDATA[Program Studi Akuntansi IKOPIN ]]>
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<![CDATA[Specific segmentation in managing the target audience in events can take advantage of phenomena or trends that are currently happening in society. One of the current familiar phenomena to millennials and gen Z is the phenomenon of "fangirling." Fangirl is a nickname for a group of girls who are highly dedicated to their idols and even become obsessed with them. This paper contains how the impact of using the fangirling phenomenon in marketing of a music event. The purpose of this article is to provide an overview of the implementation of the niche marketing strategy by the fangirls community carried out by ARMY Kuta Bali. By using qualitative research methods which describe the actual situation that occurred during the research and combined with theoretical references from both journals and articles related to business strategies. The findings of this study shows that fangirls who join a fandom have great potential to buy tickets to events held specifically for their favorite idols, being repeaters and also promoting event to other fangirls.]]>
<![CDATA[Pelatihan Pengelolaan UMKM dalam Penyelenggaraan Event: di Desa Panji, Bali ]]>
<![CDATA[Wirata, I Nengah]]>;
<![CDATA[Citrawati , Luh Putu]]>;
<![CDATA[Kusumarini, Indah]]>;
<![CDATA[Paramita, Ratri]]>;
<![CDATA[Ariasri, Nyoman Reni]]>;
<![CDATA[Widaharthana, I Putu Esa]]>;
<![CDATA[Arjaya, Ketut]]>;
<![CDATA[Suprastayasa, I Gusti Ngurah Agung]]>;
<![CDATA[Swandewi, Ni Kadek]]>;
<![CDATA[Sumadi, I Gede]]>;
<![CDATA[Asmarani, I Gusti Ayu Ratih]]>
<![CDATA[ Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 5 No. 2 (2024) ]]>
Publisher : <![CDATA[Politeknik Pariwisata NHI Bandung ]]>
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DOI: 10.34013/mp.v5i2.1608
<![CDATA[ Desa Panji memiliki beragam produk usaha menengah dan kecil yang beberapa diantaranya sudah sampai tingkat nasional. Selain sebagai desa wisata, Desa Panji juga berhasil meraih juara 1 badan usaha milik desa tingkat nasional dan Desa Cemerlang terbaik se-Bali Nusra tahun 2022 dari 53 desa finalis. Potensi produk UMKM tersebut masih kurang terkelola dengan baik, terutama dalam berbagai event dan mendukung pengembangan pariwisata. Oleh karena itu, Program Studi Manajemen Event Politeknik Pariwisata Bali memberikan pengabdian kepada masyarakat berupa pelatihan. Topik pelatihan tersebut adalah Pengelolaan UMKM dalam rangka Festival Desa. Peserta pelatihan adalah seluruh pemangku kepentingan Desa Panji, khususnya UMKM dan pelaku pariwisata. Luaran dari kegiatan ini adalah peserta mampu membuat perencanaan bisnis UMKM, desain produk yang lebih menarik, serta pengelolaan pameran UMKM dalam suatu event. Kegiatan pengabdian kepada masyarakat ini diharapkan dapat meningkatkan tata kelola produk UMKM dan bersinergi dengan pengembangan pariwisata Desa Panji.]]>
<![CDATA[Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pengguna Jasa Répondez S’il Vous Plait di Twogather Wedding Planner Bali ]]>
<![CDATA[Ida Ayu Agung Adnyani Pidada]]>;
<![CDATA[Ketut Arjaya]]>;
<![CDATA[I Gusti Ayu Ratih Asmarani]]>
<![CDATA[ Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jecom.v1i1.775
<![CDATA[Events are not only carried out for business purposes but are also carried out for personal interests, one of which is wedding events. One of the wedding organizers working on the island of Bali is Twogather Wedding Planner Bali which can provide services for organizing wedding events such as catering, loudspeakers and RSVP. RSVP services are carried out to take into account the number of guests who come so this study was conducted to find out how the influence of the quality of services provided in the RSVP wedding on customer satisfaction at Twogather Wedding Planner Bali. This research was carried out with a quantitative approach using the method of multiple linear regression analysis. Questionnaires were distributed by accidental sampling to 34 respondents. The results of service quality research from reliability indicators, namely t-count in reliability (X1) amounted to 4,617 stating that service user satisfaction has a positive and significant effect on service quality, t- count in responsiveness (X2) amounted to 4,960 stating that service user satisfaction has a positive and significant effect on service quality, the t-count in the guarantee (X3) is 2.240 which states that service user satisfaction has a positive and significant effect on service quality, the t-count in empathy (X4) is -1.294 which states that service user satisfaction has a negative and insignificant effect on quality. service, t-count in empathy (X5) amounted to 7,832 states that service user satisfaction has a positive and significant effect on service quality ]]>
<![CDATA[KEBUTUHAN KARYAWAN TETAP BERDASARKAN BEBAN KERJA TWOGATHER WEDDING PLANNER BALI PADA MASA PANDEMI ]]>
<![CDATA[Deyanta, Ni Made Elma Putri Ria]]>;
<![CDATA[Asmarani, I Gusti Ayu Ratih]]>
<![CDATA[ Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jecom.v2i2.2026
<![CDATA[A wedding planner is a service company whose job is to assist and arrange clients' wedding planning. Twogather Wedding Planner Bali has been one of the wedding planner companies in Bali since 2013. In 2019, this company experienced a decreased number of employees and clients due to the impact of the covid-19 pandemic. The reduction in employees resulted in increased workload, so the company's employees were overwhelmed to handle it. At the end of 2021, Twogather Wedding Planner Bali began to carry out a remarketing strategy under different conditions, namely having a makeshift workforce. This study aims to determine the number of operational employees during the pandemic based on workload at Twogather Wedding Planner Bali. The data analysis technique used is descriptive quantitative using Workload Analysis, and Workforce Analysis. Meanwhile, to support this research, interview methods, documentation studies, and observations were applied to obtain the ideal number of operational employees based on the company's workload during the pandemic. The results of this study indicate that the number of operational employees required according to the workload at Twogather Wedding Planner Bali during the pandemic is six people to complete 1,700 minutes of workload per day. But in reality, there are only three operational employees available. The lack of these three people causes an increase in the working hours of operational employees and the psychological burden, which impacts the operational employees' performance.]]>
<![CDATA[KEBUTUHAN KARYAWAN TETAP BERDASARKAN BEBAN KERJA TWOGATHER WEDDING PLANNER BALI PADA MASA PANDEMI ]]>
<![CDATA[Deyanta, Ni Made Elma Putri Ria]]>;
<![CDATA[Asmarani, I Gusti Ayu Ratih]]>
<![CDATA[ Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jecom.v2i2.2026
<![CDATA[A wedding planner is a service company whose job is to assist and arrange clients' wedding planning. Twogather Wedding Planner Bali has been one of the wedding planner companies in Bali since 2013. In 2019, this company experienced a decreased number of employees and clients due to the impact of the covid-19 pandemic. The reduction in employees resulted in increased workload, so the company's employees were overwhelmed to handle it. At the end of 2021, Twogather Wedding Planner Bali began to carry out a remarketing strategy under different conditions, namely having a makeshift workforce. This study aims to determine the number of operational employees during the pandemic based on workload at Twogather Wedding Planner Bali. The data analysis technique used is descriptive quantitative using Workload Analysis, and Workforce Analysis. Meanwhile, to support this research, interview methods, documentation studies, and observations were applied to obtain the ideal number of operational employees based on the company's workload during the pandemic. The results of this study indicate that the number of operational employees required according to the workload at Twogather Wedding Planner Bali during the pandemic is six people to complete 1,700 minutes of workload per day. But in reality, there are only three operational employees available. The lack of these three people causes an increase in the working hours of operational employees and the psychological burden, which impacts the operational employees' performance.]]>
<![CDATA[Pengaruh Price (Harga) dan Product (Produk) Terhadap Minat Pembelian Event Package di Perusahaan Lokacipta Arta Dutasindo ]]>
<![CDATA[Asmarani, I Gusti Ayu Ratih]]>;
<![CDATA[Asmarani, Luh Putu]]>;
<![CDATA[Putra, I Putu Gd Aditya Pradnya]]>
<![CDATA[ Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jecom.v2i1.2029
<![CDATA[This study is to determine the effect of Price and Product on interest in purchasing event packages at the Lokacipta Arta Dutasindo Company. The number of research samples was as many as 97 respondents using a saturated sample. Data collection is done by distributing questionnaires to all clients who have purchased or have used products. The data analysis technique used is descriptive quantitative through a statistical approach using a significant questionnaire and analyzed by multiple linear regression, classical assumption test of regression, individual parameter significance (t-test), simultaneous test (F test), and coefficient of determination R². The results of this study show that the adjusted values of R2 are 0.691, meaning 69.1% changes in Purchase Interest which are influenced by Price with 34.1% results and Product with 46.4% results, while the remaining 31, 9% is influenced by other factors outside this research. The results showed that there was a significant effect of Price and Product partially on purchase intention. Simultaneously, it is also seen that there is a significant influence of Price and Product on purchase intention.]]>
<![CDATA[Pengaruh Price (Harga) dan Product (Produk) Terhadap Minat Pembelian Event Package di Perusahaan Lokacipta Arta Dutasindo ]]>
<![CDATA[Asmarani, I Gusti Ayu Ratih]]>;
<![CDATA[Asmarani, Luh Putu]]>;
<![CDATA[Putra, I Putu Gd Aditya Pradnya]]>
<![CDATA[ Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jecom.v2i1.2029
<![CDATA[This study is to determine the effect of Price and Product on interest in purchasing event packages at the Lokacipta Arta Dutasindo Company. The number of research samples was as many as 97 respondents using a saturated sample. Data collection is done by distributing questionnaires to all clients who have purchased or have used products. The data analysis technique used is descriptive quantitative through a statistical approach using a significant questionnaire and analyzed by multiple linear regression, classical assumption test of regression, individual parameter significance (t-test), simultaneous test (F test), and coefficient of determination R². The results of this study show that the adjusted values of R2 are 0.691, meaning 69.1% changes in Purchase Interest which are influenced by Price with 34.1% results and Product with 46.4% results, while the remaining 31, 9% is influenced by other factors outside this research. The results showed that there was a significant effect of Price and Product partially on purchase intention. Simultaneously, it is also seen that there is a significant influence of Price and Product on purchase intention.]]>
<![CDATA[Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli ]]>
<![CDATA[Swandewi, Ni Kadek]]>;
<![CDATA[Swandewi, I Gede]]>;
<![CDATA[Asmarani, I Gusti Ayu Ratih]]>
<![CDATA[ Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jecom.v2i1.2030
<![CDATA[Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.]]>
<![CDATA[Eksistensi Penglipuran Village Festival IX Sebagai Pengenalan Community Attachment Desa Penglipuran Kabupaten Bangli ]]>
<![CDATA[Swandewi, Ni Kadek]]>;
<![CDATA[Swandewi, I Gede]]>;
<![CDATA[Asmarani, I Gusti Ayu Ratih]]>
<![CDATA[ Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jecom.v2i1.2030
<![CDATA[Festivals can be interpreted as a celebration by the local community which is part of the arts and performances and includes other activities such as performing music concerts. The 9th Penglipuran Village Festival presents a variety of unique and interesting things, not only limited to performances but more highlighting the socio-cultural wisdom that characterizes the local community. In the Penglipuran Village community, various cultural and ritual events are carried out through a pattern of togetherness or mutual cooperation which involves the entire community including event Penglipuran Village Festival. This research was conducted using observation methods and in-depth interviews with managers event Penglipuran Village Festival which was held for the ninth time. With the theme "Kalpataru" Resurrect The Spirit of Environmental Conservation, This festival aims to introduce traditions and values that grow in society. Through the results of observation and in-depth interviews, it is known that the Penglipuran Village Festival takes values and concepts, as well as full community involvement, making this event have community attachment or sense of belonging. Community attachment make the position of the community as the driving force of events and visitors side by side. The choice of bamboo as the icon for the Penglipuran Village Festival in 2022 can not be separated from what already exists in Penglipuran Village. Community attachment in Penglipuran Village Festival this is associated with the 4S concept, namely Something to see, Something to do, Something to buy, and Something to learn who participated in various activities typical of the local community.]]>
<![CDATA[PERSEPSI PENGUNJUNG TERHADAP PENYELENGGARAAN SANUR VILLAGE FESTIVAL DI PANTAI MATAHARI TERBIT TAHUN 2022 ]]>
<![CDATA[Fareldiego, Franky]]>;
<![CDATA[Asmarani, I Gusti Ayu Ratih]]>
<![CDATA[ Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali ]]>
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DOI: 10.52352/jecom.v2i2.1337
<![CDATA[The Sanur Village Festival is an annual festival of the people of the village of Sanur Kaja organized by the Sanur Development Foundation. This study aims to determine visitor perceptions of holding the Sanur Village Festival in 2022 at Matahari Terbit Beach. This study uses a six-dimensional event method consisting of marketing materials, transportation, access and reception of guests, nuances, ambiance and decoration, food or culinary, entertainment or activities, and facilities. Data collection techniques used were interviews, documentation studies, and questionnaires with 102 respondents. The results of this study indicate that visitor perceptions of the 2022 Sanur Village Festival are good with an average score of 4.22. This is because there is a dimension that has a less good value, namely the facility dimension. Therefore, the organizers are expected to re-evaluate so that the next implementation of the Sanur Village Festival can achieve the desired goals.]]>
