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All Journal Tractare: Jurnal Ekonomi-Manajemen
Sanga , Laurensius Dihe
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis Of The Effect Of Location, Service Quality, And Promotion On Purchasing Decisions At Surya Utama Building Stores In Batam City: Analya , Selvia Resti; Dabur , Feliks; Sanga , Laurensius Dihe
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 2 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i2.158

Abstract

This study aims to determine the effect of location, service quality, and promotion both partially and simultaneously on purchasing decisions at the Surya Utama Store Building Shop in Batam City. This research was conducted using quantitative research methods with a sample size of 100 respondents and data collection using a questionnaire. The results of this study found that the location variable (X1) tcount 1.842 < ttable r 1.985 with a significance level (0.069) > α (0.05), so location has no positive and significant effect on purchasing decisions. Service quality variable (X2) tcount 2.344> ttable 1.985 with a significance level (0.021) < α (0.05) then service quality has a positive and significant effect on purchasing decisions. Promotion variable (X3) tcount 2.349> ttable 1.985 with a significance level (0.021) < α (0.05) then promotion has a positive and significant effect on purchasing decisions. From the F test it is known that the fcount value of location, service quality, and promotion is 16.491> ftabel 2.69 with a significance level of 0.000 <0.05. This shows that the location, service quality, and promotion variables simultaneously have a positive and significant effect on purchasing decisions at the Surya Utama Store Building Shop
The Effect Of Training, Work Discipline And Work Environment On Employee Performance At PT Laundry Box In Batam City: Sadipun , Maria Mariana; Sanga , Laurensius Dihe; Harianja , Josephin
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 2 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted using quantitative research methods with a total population of 60 respondents. Sampling using saturated sampling technique in which all populations are used as samples. Data collection techniques used questionnaires and distributed via google forms. Data analysis used SPSS version 26. The research results found that the job training variable has value -2,814 < 1,671 with a significance value of 0.007 > 0.05, then was rejected and was accepted, the work discipline variable has a value 5,232 > 1,671 with a significance value of 0.000 > 0.05, then was accepted and was rejected, the work environment variable has a value 2,522 > 1,671 with a significance value of 0.015 > 0.05, then was accepted and was rejected. The three variables, namely training, work discipline and work environment, have 18,298 > 2,77 with a significance value of 0.000 > 0.05, This shows that simultaneously training, work discipline and work environment have a positive and significant effect on the performance of employees of PT Laundry Box in Batam City.
Co-Authors Analya , Selvia Resti Dabur, Feliks Harianja , Josephin Sadipun , Maria Mariana