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KUALITAS PELAYANAN DAN PROMOSI MEMPENGARUHI KEPUTUSAN MAHASISWA KULIAH DI STIE BENTARA PERSADA BATAM Tamba, Imelda; Dabur, Feliks; Ester, Ester
Ensiklopedia Sosial Review Vol 2, No 1 (2020): Volume 2 No 1 Februari 2020
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/esr.v2i1.592

The study of the research that the researchers did was the influence of Service Quality and Promotion on Student Decisions. Lecture at STIE Bentara Persada Batam. With the object of reseach on STIE Bentara Persada Batam students. The purpose of this study was to determine the effect of Service Quality and Promotion on Student Decision Lecture at STIE Bentara Persada Batam. This study used a sample of 70 students at STIE Bentara Persada Batam with the chosen sample technique being saturated sampling. Data collection techniques in this study used a questionnaire. The results showed that, Service Quality and Promotion partially had a positive and significant effect on Student Decision Lecture at STIE Bentara Persada Batam. The regression analysis results obtained a coefficient of determination (R2) of 0.175which means that student decisions areinfluenced by Service Quality and Promotion by 17.5%, while the remaining 82.5% is influenced by other variables not examined inthis study.

KUALITAS PELAYANAN DAN PROMOSI MEMPENGARUHI KEPUTUSAN MAHASISWA KULIAH DI STIE BENTARA PERSADA BATAM Imelda Tamba; Feliks Dabur; Ester Ester
Ensiklopedia Social Review Vol 2, No 1 (2020): Volume 2 No 1 Februari 2020
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/esr.v2i1.592

The study of the research that the researchers did was the influence of Service Quality and Promotion on Student Decisions. Lecture at STIE Bentara Persada Batam. With the object of reseach on STIE Bentara Persada Batam students. The purpose of this study was to determine the effect of Service Quality and Promotion on Student Decision Lecture at STIE Bentara Persada Batam. This study used a sample of 70 students at STIE Bentara Persada Batam with the chosen sample technique being saturated sampling. Data collection techniques in this study used a questionnaire. The results showed that, Service Quality and Promotion partially had a positive and significant effect on Student Decision Lecture at STIE Bentara Persada Batam. The regression analysis results obtained a coefficient of determination (R2) of 0.175which means that student decisions areinfluenced by Service Quality and Promotion by 17.5%, while the remaining 82.5% is influenced by other variables not examined inthis study.

Pengaruh Kompetensi Sumber Daya Manusia, Pengembangan Karier Dan Komitmen Karyawan Terhadap Kinerja Karyawan Cu Jembatan Kasih Di Batam Sareng, Angelina Jane Dua; Dabur, Feliks
Tractare: Jurnal Ekonomi-Manajemen Vol 5 No 1 (2022): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v5i1.53

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi sumber daya manusia, pengembangan karir dan komitmen karyawan terhadap kinerja karyawan CU Jembatan Kasih di Batam. Penelitian ini menggunakan metode kuantitatif dengan jumlah responden 39 orang dan teknik pengumpulan data menggunakan kuesioner. Hasil penelitian menemukan bahwa thitung sebesar 2,228 dan ttabel sebesar 2,030 dengan tingkat signifikansi 0,032 < 0,05, maka kompetensi sumber daya manusia terdapat pengaruh positif dan signifikan terhadap kinerja karyawan, thitung sebesar 2,430 dan ttabel sebesar 2,030 dengan tingkat signifikansi 0,020 < 0,05, maka pengembangan karir terdapat pengaruh positif dan signifikan terhadap kinerja karyawan, thitung sebesar 6,588 dan ttabel sebesar 2,030 dengan nilai signifikansi 0,000 < 0,05, maka komitmen karyawan terdapat pengaruh positif dan signifikan terhadap kinerja karyawan. Dan didukung juga dengan uji Fhitung 39,279 > Ftabel sebesar 2,874 dengan tingkat nilai signifikansi sebesar 0,000 < 0,05. Dari hasil uji penelitian tersebut, dapat disimpulkan bahwa kompetensi sumber daya manusia, pengembangan karir dan komitmen karyawan baik secara uji sendiri-sendiri maupun uji serempak memiliki pengaruh yang positif dan signifikan terhadap kinerja karyawan CU Jembatan Kasih di Batam.

Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Pt Happy Dream Batam Center Hurek, Imelda Prada; Dabur, Feliks
Tractare: Jurnal Ekonomi-Manajemen Vol 5 No 1 (2022): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v5i1.54

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, harga dan kualitas pelayanan terhadap kepuasan pelanggan di PT Happy Dream Batam Center. Teknik pengumpulan data dalam penelitian ini berupa : studi kepustakaan, dan menyebarkan kuesioner. Hasil penelitian dengan taraf signifikan 5% menunjukan bahwa: (1) Variabel promosi berpengaruh terhadap kepuasan pelanggan, hal ini terlihat dari nilai signifikansi 0,000 lebih kecil dari 0,05 dan nilai thitung 4,010 > ttabel 1,995. (2) Variabel harga berpengaruh terhadap kepuasan pelanggan, hal ini terlihat dari nilai signifikansi 0,000 lebih kecil dari 0,05 dan nilai thitung 30,543 > ttabel 1,995. (3) Variabel kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, hal ini terlihat dari nilai signifikansi 0,000 lebih kecil dari 0,05 dan nilai thitung 4,241 > ttabel 1,995. (4) Variabel promosi, harga dan kualitas pelayanan secara bersama-sama mempengaruhi kepuasan pelanggan sebesar 96% dan sisanya 4% dipengaruhi oleh faktor lain di luar variabel penelitian yang digunakan, hal ini terlihat dari nilai Fhitung 530,926 > Ftabel 2,737 dengan signifikansi 0,000.

Pengaruh Motivasi, Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Guru Sd Yos Sudarso Batam Center Sanga, Laurensius Dihe; Dabur, Feliks
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 1 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i1.81

This study aims to determine the effect of motivation, workload, and work environment on teacher performance at SD Yos Sudarso Batam Center. This research method uses quantitative research techniques. The sample method in this study used saturated sampling, so the number of samples used was 49 respondents. The data collection technique used in this research is literature study and distributing questionnaires. The results of the study with a significance level of 5% indicate that: (1) Motivation variable has a positive and significant effect on teacher performance, this can be seen from the significance value of 0.581 > 0.05 and the tcount of 2.555 > ttable 1.677. (2) Workload variable has a positive and significant effect on teacher performance, this can be seen from the significance value of 0.144 > 0.05 and the value of tcount 2.486 > ttable 1.677. (3) The work environment variable has a positive and significant effect on teacher performance, this can be seen from the significance value of 0.903 > 0.05 and the value of tcount 2,223 > ttable 1,677. (4) Motivation, Workload and Work Environment Variables togethera positive and significant effect on Teacher Performance, this can be seen from the value of Fcount 3.348 > Ftable 2.790 with significance value 0.127.

Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Loyalitas Wali Siswa Pada Homeschooling Bina Mandiri Di Kota Batam Dabur, Feliks; Sihaloho, Asner
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 1 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i1.85

The purpose of this study was to determine the effect of price, promotion and service quality on the loyalty of student guardians at Bina Mandiri Homeschooling in Batam City.The sample used in this study was 100 respondents from 137 parents who were randomly selected. The method used in this study is a simple random sample method. The data analysis method used is Test Validity, Reliability, Normality, Multicollinearity, and Multiple Regression Analysis. The correlation between price, promotion and service quality has a fairly strong relationship, namely 46.40%. Proving the hypothesis obtained t test results on the price variable with tcount -1.875 < ttable 1.984, promotion variable with tcount 3.212 > ttable 1.984, and service quality variable tcount 7.139 > ttable 1.984 Based on the F Test the results obtained Fcount 29.568 > Ftable 3.090. The results of this study indicate that price has a negative effect on the loyalty of student guardians, promotion has a positive effect on student guardian loyalty, service quality has a positive effect on student guardian loyalty. Price, promotion and quality of service together have a positive and significant effect on the loyalty of guardians of Bina Mandiri Homeschooling students in Batam City.

Pengaruh Brand Image, Kualitas Layanan, dan Kepercayaan Terhadap Loyalitas Nasabah di PT KCP Bank Mandiri Tbk. Sentosa Perdana Kota batam Dabur, Feliks
Tractare: Jurnal Ekonomi-Manajemen Vol 6 No 2 (2023): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v6i2.98

Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image, Kualitas Layanan, Kepercayaan Berpengaruh terhadap Loyalitas Nasabah di PT KCP Bank Mandiri Tbk. Sentosa Perdana Kota Batam. Penelitian ini dilakukan dengan menggunakan metode penelitian kuantitatif dengan jumlah populasi 14.444 dan sampel yang digunakan sebanyak 100 responden dengan menggunakan pengambil rumus Slovin dan pengumpulan data menggunakan kuesioner. Hasil penelitian ini menemukan bahwa model regresi linear berganda yaitu Y= -0,960 + 0,001X1 + 0,463X2 + 0,478X3 + e. thitung sebesar 0,004 < ttabel 1,661 dengan signifikansi 0,545 > 0,05, maka brand image tidak berpengaruh dan signifikan terhadap loyalitas nasabah. thitung sebesar 3,928 > ttabel 1,661 dengan tingkat signifikansi 0,000 < 0,05, maka kualitas layanan terdapat pengaruh positif dan signifikan terhadap loyalitas nasabah, maka kepercayaan adalah sebesar 3,974 dengan tingakat signifikansi 0,000 < ( 0,05) dan thitung 3,974 > 1,661 maka Ha diterima H0 ditolak. Artinya dapat disimpulkan bahwa secara persial kepercayaan berpengaruh positif dan signifikan terhadap loyalitas nasabah. Dari uji F menunjukkan bahwa nilai fhitung untuk brand image, kualitas layanan, kepercayaan adalah sebesar 168,234 > ftabel 2,71 dengan tingkat signifikansi sebesar 0,000 < 0,05. Hal ini menunjukkan bahwa variabel brand image, kualitas layanan, dan kepercayaan secara simultan berpengaruh positif dan signifikan terhadap loyalitas nasabah di PT KCP Bank Mandiri Tbk. Sentosa Perdana Kota Batam.

The Influence Of Promotion, Interest Rates, And Service Quality On Customer Satisfaction At Bak Perkreditan Rakyat (BPR) Dana Nusantara Kc Sp Plaza Batam Sinaga , Gideon Romula; Dabur , Feliks; Harianja, Josepin
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.147

This study aims to determine the effect of promotions, credit interest rates and services either partially or simultaneously on customer satisfaction at the People's Credit Bank (BPR) Dana Nusantara in KC SP Plaza Batam. This research was conducted using quantitative research methods with a total of 109 respondents and data collection using a questionnaire. The results of this study found that tcount was 4.648 > ttable was 1.659 with a significantce level of 0.00 <0.05, so the of promotion had positif a significant and significantce effect on customer satisfaction. tcount of 1.198 < ttable of 1.659 with a significantce level of 0.234 <0.05, then credit interest rates have no positif and insignificant effect on tcount of 3.538 > ttable 1.659 with a significantce level of 0.001 <0.05, then service has a positif and significant effect on customer satisfaction. From the F test it is known that the fcount of promotions, credit interest rates, and services is 120.688 > 2.69 ftable with a significantce value of 0.000 <0.05. This shows that the variabel. promotion, interest rates, and services simultaneously have a positif and significant effect on customer satisfaction at the People's Credit Bank (BPR) Dana Nusantara KC SP Plaza Batam. Keywords: Promotion, Credit Interest rates, service quality and customer satifaction

Student Reading Interest In Terms Of Learning Motivation, Library Facilities And Library Services, A Case Study At The Universal University Library Dabur, Feliks; Barek, Florentiana Novita; Harianja, Josepin; Nuraeni, Brigida Endah
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.8038

This study aims to determine the influence of students' reading interest in terms of learning motivation, library facilities and services, both partially and simultaneously, a case study at the Universal University library. This study uses a quantitative research method, the number of respondents is 91 respondents and data collection uses a questionnaire. The results of this study found that the learning motivation variable, t count of 5.642> t table of 1.991 with a significance level of 0.001 <α 0.05. library facility variable t count of 1.010 <t table of 1.991 with a significance level of 0.315> α 0.05 service variable, t count 4.837> t table 1.991 with a significance level of 0.001 <α 0.05. From the f test, it is known that f count 96.320> f table 2.67 with a significance level of 0.001 <α 0.05. This research is limited only to students' reading interest, reviewed from learning motivation, library facilities and services at Universal University Library. This research is useful for researchers and Universal University Library to be used as a reference in making decisions and conducting further research.

Analysis Of The Effect Of Location, Service Quality, And Promotion On Purchasing Decisions At Surya Utama Building Stores In Batam City: Analya , Selvia Resti; Dabur , Feliks; Sanga , Laurensius Dihe
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 2 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i2.158

This study aims to determine the effect of location, service quality, and promotion both partially and simultaneously on purchasing decisions at the Surya Utama Store Building Shop in Batam City. This research was conducted using quantitative research methods with a sample size of 100 respondents and data collection using a questionnaire. The results of this study found that the location variable (X1) tcount 1.842 < ttable r 1.985 with a significance level (0.069) > α (0.05), so location has no positive and significant effect on purchasing decisions. Service quality variable (X2) tcount 2.344> ttable 1.985 with a significance level (0.021) < α (0.05) then service quality has a positive and significant effect on purchasing decisions. Promotion variable (X3) tcount 2.349> ttable 1.985 with a significance level (0.021) < α (0.05) then promotion has a positive and significant effect on purchasing decisions. From the F test it is known that the fcount value of location, service quality, and promotion is 16.491> ftabel 2.69 with a significance level of 0.000 <0.05. This shows that the location, service quality, and promotion variables simultaneously have a positive and significant effect on purchasing decisions at the Surya Utama Store Building Shop

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