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All Journal JUPE : Jurnal Pendidikan Mandala Langgam International Journal of Social Science Education, Art and Culture
Lianda, Febi Dwi
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Arts Economics, Econometrics & Finance Education Social Sciences Other

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Social Media As The Arena Of Contemporary Politics: A Literature Review Of Gen Z And Millennial Candidate Strategies For The 2024 Elections lianda, febi dwi; Ananda, Azwar
JUPE : Jurnal Pendidikan Mandala Vol 10, No 2 (2025): JUPE : Jurnal Pendidikan Mandala (Juni)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jupe.v10i2.8803

Abstract

The development of digital technology, particularly social media, has brought significant changes to Indonesia's political landscape. The 2024 election is a pivotal moment where Generation Z and Millennials are increasingly dominating the political space, with social media as the main arena for their campaigns. This research aims to analyze the strategies used by legislative candidates from both generations in utilizing social media to attract voters' attention. Through a literature review approach, this research identifies various methods and tactics applied by young candidates, including content personalization, visual storytelling, as well as the use of issues relevant to the interests of young voters, such as climate change, gender equality, and education. Social media allows candidates to engage more directly and interactively with voters, reducing reliance on more formal, traditional campaign channels. However, challenges such as disinformation, opinion manipulation, and unequal digital access have also emerged as issues in these digital campaigns. In addition, this research also highlights the importance of digital literacy for candidates and voters, in order to optimize the potential of social media wisely and effectively. In addition, this research also highlights the importance of digital literacy for candidates and voters, in order to optimize the potential of social media wisely and effectively. Overall, social media serves as a tool that strengthens the political engagement of young voters, but also requires regulation and supervision to avoid negative impacts that can undermine the quality of democracy.  
Political Strategies Of Gen Z And Millennial Candidates: A Literature Review On The 2024 Election Lianda, Febi Dwi; Fernandes, Reno
LANGGAM: International Journal of Social Science Education, Art and Culture Vol 4 No 3 (2025): LANGGAM: International Journal of Social Science Education, Art and Culture (Sept
Publisher : Master Program of Social Science Education of Universitas Negeri Padang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/langgam.v4i3.278

Abstract

The 2024 elections marked a surge in political participation from the younger generation, especially Gen Z and Millennials, who began actively running for the legislature. This research aims to examine the political strategies used by legislative candidates from Gen Z and Millennials through a literature review approach. The focus of the study lies on the political characteristics of the younger generation, the use of social media as a campaign tool, and the challenges and opportunities in actualizing digital political strategies. The findings show that young candidates tend to utilize digital platforms such as Instagram, TikTok, and Twitter to build their image, reach young voters, and strengthen two-way communication. This strategy is considered effective in increasing political engagement, although it still faces obstacles such as digital polarization, limited resources, and social media algorithms. This research contributes to the understanding of the dynamics of youth digital politics and can be a strategic reference for political actors and researchers in the field of contemporary politics.
Co-Authors Azwar Ananda Reno Fernandes