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All Journal Jurnal Manajemen dan Organisasi Review (MANOR) Journal Development Manecos
Berliani, Ainun
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Humanities Economics, Econometrics & Finance

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Pengaruh Strategi Komunikasi Pemasaran Terhadap Loyalitas Melalui Kepuasan Pelanggan Balai Besar Standardisasi Dan Pelayanan Jasa Industri Hasil Perkebunan Mineral Logam Dan Maritim Di Makassar Berliani, Ainun; Asdar, Muhammad; A, Abdul Samad
JURNAL MANAJEMEN & ORGANISASI REVIEW (MANOR) Vol. 6 No. 1 (2024): Jurnal Manajemen dan Organisasi Review (MANOR)
Publisher : Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/mjo.v6i1.754

Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh strategi komunikasi pemasaran terhadap kepuasan pelanggan dan loyalitas pelanggan, pengaruh kepuasan pelanggan terhadap loyalitas pelanggan, pengaruh strategi komunikasi pemasaran terhadap loyalitas melalui kepuasan pelanggan. Penelitian ini menggunakan pendekatan kuantitatif, dengan objek penelitian pada Balai Besar Standardisasi dan Pelayanan Jasa Industri Hasil Perkebunan, Mineral Logam, Dan Maritim di Kota Makassar, dengan teknik analisis data menggunakan uji instrumen, analisis path, uji asumsi klasik, uji hipotesis, koefisien determinasi, serta uji sobel test. Hasil penelitian menemukan bahwa strategi komunikasi pemasaran berpengaruh positif dan signifikan terhadap kepuasan pelanggan, strategi komunikasi pemasaran berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dan kepuasan pelanggan memberikan pengaruh positif dan signifikan terhadap loyalitas pelanggan. Dari hasil uji sobel test diperoleh bahwa kepuasan pelanggan dapat memediasi pengaruh strategi komunikasi pemasaran terhadap loyalitas pelanggan pada Balai Besar Standardisasi dan Pelayanan Jasa Industri Hasil Perkebunan, Mineral Logam dan Maritim di kota Makassar.
Effective Leadership and Cultural Diversity Management in Multinational Corporations Nurwati, Nurwati; Gani, Abdul; Berliani, Ainun
Journal Development Manecos Vol. 2 No. 1 (2024): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/604097

Abstract

This study examines the management of organizational culture in multinational corporations (MNCs), focusing on the impact of cultural diversity, communication strategies, and leadership on organizational performance. Using a quantitative research approach, data were collected from 450 employees across various MNCs through structured surveys. The analysis employed correlation, regression, and ANOVA to assess the relationships between cultural integration, communication effectiveness, leadership, and organizational outcomes. Findings reveal that effective management of cultural diversity, through culturally intelligent leadership and tailored communication strategies, significantly enhances organizational performance and employee engagement. The results highlight the challenges MNCs face in balancing global corporate values with local cultural nuances, emphasizing the need for leadership that is adaptable and sensitive to diverse cultural contexts. This study addresses gaps in the literature by providing empirical evidence on the role of leadership and communication in fostering cohesion and alignment within global operations. It also underscores the importance of cross-cultural training and development programs to reduce conflicts and promote collaboration. These findings contribute to the growing discourse on organizational culture management in the global business environment, offering practical implications for MNCs in managing diverse teams across regions.
Co-Authors A, Abdul Samad Abdul Gani Muhammad Asdar Nurwati Nurwati