Maulaya Arinal Haq
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Metta Analisis Pengaruh Industri Manufaktur dan Industri Pertanian Terhadap Pertumbuhan Ekonomi Rusmiati Rusmiati; Maulaya Arinal Haq; Levis Saputri
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 2 (2025): Mei : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i2.1301

Abstract

The process of long-term improvement in the economic condition of a country to a better state over a certain period is called economic growth.When the level of economic activity is higher than that achieved in previous periods, the economy of a country is said to be experiencing growth.The purpose of this research is to determine the extent to which the manufacturing industry and the agricultural industry influence Indonesia's growth.This type of study is a qualitative study that uses the literature review method.This method is very suitable and relevant for analyzing the influence of the manufacturing industry and the agricultural industry.The results show that the manufacturing and agricultural sectors have a complex influence on Indonesia's economic growth.By becoming a leading sector, manufacturing can drive economic growth by creating more jobs and boosting other sectors such as trade and services.Foreign direct investment (FDI), bank credit, and the number of business units in certain sectors influence the development of the manufacturing sector.
Meta Analisis Pengaruh Penggunaan E-Commerce Terhadap Pemasaran UMKM Kuliner Vovi Sinta; Pamuji Muhamad Jakak; Primadhy Khema Chandra; Maulaya Arinal Haq
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

With the development of technology, the way people communicate with each other has changed significantly. With the entry of the internet into the business world, marketing strategies have to undergo new changes. As more and more people are connected to the internet, digital marketing is becoming increasingly important. As a result, the purpose of this study is to find out how e-commerce affects the marketing of Culinary MSMEs. This type of research is a qualitative research that uses a literature review method. This method is very suitable and relevant for analyzing the relationship between the use of e-commerce and culinary MSME marketing because it can provide an accurate understanding of current technological advances and find problems and weaknesses in the existing literature. The results of the study show that there is a strong correlation between the research theme and the theme of culinary small and medium enterprises (MSMEs) marketing. Most studies use quantitative data to measure how factors such as social media use, e-marketing combinations, and digital marketing influence purchase intent. Many studies have studied the positive effects of using e-commerce, but few studies have studied the adverse effects or challenges that MSMEs face when adapting to new technologies.