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All Journal AMMA : Jurnal Pengabdian Masyarakat
Pamungkas, Vicky
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Humanities Chemistry Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Strategi Otomatisasi Pemasaran Digital UMKM Melalui Pelatihan AI Dalam E-Commerce Dikananda, Fatihanursari; Rahaningsih, Nining; Nugroho, Ridho; Pamungkas, Vicky
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The utilization of Artificial Intelligence (AI) offers significant potential for Micro, Small, and Medium Enterprises (MSMEs) to optimize their digital marketing strategies on e-commerce platforms. This Community Partnership Program is designed to provide training to MSMEs regarding the application of AI in various aspects of digital marketing. The training covers customer experience personalization, market data analysis, promotion content optimization, and improved online advertising efficiency. Through this activity, it is expected that MSMEs can enhance their understanding and skills in implementing AI-based solutions to expand market reach, improve customer interaction, and achieve more optimal digital marketing results in the e-commerce era.
Pembuatan Sistem Informasi Inventaris Barang Untuk Karang Taruna Anam, Khaerul; Martanto; Nugraha, Ridho; Pamungkas, Vicky
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Karang Taruna, a youth organization at the village level, manages various assets and equipment to support its activities. However, inventory management has mostly been done manually, making it prone to data entry errors, loss of records, and difficulty in asset tracking. This project aims to design and implement a web-based Inventory Information System tailored to the needs of Karang Taruna. The implementation method includes initial observation of the current inventory process, system design using the waterfall method (analysis, design, implementation, testing), and training for Karang Taruna members. The system was developed using PHP programming language and MySQL database with core features including asset entry and withdrawal recording, asset tracking, report generation, and user and category management. The implementation results show that the system improves the accuracy and efficiency of inventory management. Karang Taruna members also showed enthusiasm in operating the system and understanding the importance of asset management digitalization. This information system marks a significant step in the digital transformation of youth organizations in rural areas and can be replicated in similar organizations elsewhere. recommended.
Co-Authors Dikananda, Fatihanursari Hery Widijanto Martanto Nining Rahaningsih Nugroho, Ridho Ridho Nugraha