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Syaranamual, Shinta
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Economics, Econometrics & Finance

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DOES FINANCIAL LITERACY MODERATE CASHLESS PAYMENT ON MSME PERFORMANCE? Syaranamual, Shinta; Engko, Cecilia; Gainau, Paskanova Christi
Journal Accounting International Mount Hope Vol. 3 No. 1 (2025)
Publisher : Journal Accounting International Mount Hope

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jaimo.v3i1.592

Abstract

This study aims to determine the effect of cashless payment on MSME's performance with financial literacy as a moderating variable in Ambon City. This quantitative descriptive research uses questionnaires and statistical data measured on a Likert scale. The respondents of this study are MSMEs in the culinary field in Ambon City, with a sample of 100. The data sampling uses a purposive sampling technique. Data analysis uses Smart PLS software version 4.0. The study results show that cashless payment has a positive and significant effect on MSME's performance, and financial literacy does not have a positive and significant moderating effect on cashless payment on MSME's performance. Keywords: Cashless Payment, Financial Literacy, MSMEs Performance
Co-Authors Engko, Cecilia Gainau, Paskanova Christi