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Setiawan, Jimmi
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Pengaruh Harga, Kualitas Produk, Promosi, Dan Word Of Mouth Terhadap Minat Beli Produk UMKM Di Kota Palembang Setiawan, Jimmi; Cholid, Idham
Publikasi Riset Mahasiswa Manajemen Vol 3 No 1 (2021): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (96.944 KB) | DOI: 10.35957/prmm.v3i1.1615

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis Harga, Kualitas Produk, Promosi, dan Word of Mouthterhadap minat beli produk UMKM di Kota Palembang. Populasi yang digunakan dalam penelitian ini adalah MasyarakatPotensial yang berminat terhadap Produk UMKM di Kota Palembang. Sampel yang digunakan dalam penelitian iniadalah 100 sampel dengan menggunakan metode Purposive Sampling. Penggumpulan data menggunakan kuesioner.Metode analisis yang digunakan pada penelitian ini adalah Linier berganda, Uji Validitas, Uji Reliabilitas, Uji t, Uji F dankoefisien determinasi. Variabel Harga, Kualitas Produk, Promosi, dan Word of Mouth berpengaruh positif dan signifikansecara parsial dan secara simultan terhadap Minat Beli produk UMKM di Kota Palembang.
PEMANFAATAN LIMBAH CANGKANG KELAPA SAWIT SEBAGAI PENGANTI FILLER DAN PENAMBAHAN ADITIVE ANTI STRIPING PADA CAMPURAN ASPAL BETON - LAPIS ANTARA (AC-BC) Setiawan, Jimmi; Firdaus, Firdaus
Rang Teknik Journal Vol 8, No 2 (2025): Vol. 8 No. 2 Juni 2025
Publisher : Fakultas Teknik Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/rtj.v8i2.6698

Abstract

Flexible pavement in Indonesia in the form of Asphalt Concrete roads or better known as asphalt concrete (Laston), the high and low level of highway users determines the durability of the road, the increase in highway users, the increase in traffic load on asphalt which will reduce the durability or durability of asphalt will decrease, causing damage to the asphalt surface, , writing and this research uses waste from palm shell burning ash as a substitute for ash filler resulting from oil palm shell burning will be used by 1%, 1,5%, 2%, and 2,5% of the total weight of the aggregate and using additional materials in the form of anti-peeling materials (Anti Striping) quantity for the use of anti-striping additives that are appropriate in the 2018 revision 2 specification in vulnerable as much as 0,20% to 0,40% of the weight of asphalt used in one production times or as much as 0,20%, up to 0,40% of the weight of asphalt used in the manufacture of one marshal test piece, In this study, only 0,20%, 0,30%, 0,40%, and 0,50% anti-striping additives will be used against the weight of 60/70 penetration asphalt One way to replace the use of filler on concrete asphalt or utilize palm shell waste by using ash from the combustion of palm shell waste contains palm shell ash in the form of silicon oxide (SiO2) which has similar reactive properties to cement and pozzolanic activity has a reaction to become a Hard and stiff material to meet the durability as a substitute for filler.Keywords : Concrete Asphalt, Palm Shell Ash, Anti-Stripi
Co-Authors Firdaus Firdaus Wiwik Handayani