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Wandira, Riri Ayu
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Economics, Econometrics & Finance

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Analisis Kinerja Bisnis Parfum Heaven In Bottle Di Kota Palembang Wandira, Riri Ayu; Fakhirah, JIhan; Fitriansyah, Zakky; Kasih, Yulizar
Publikasi Riset Mahasiswa Manajemen Vol 5 No 2 (2024): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v5i2.7801

Abstract

Heaven In Bottle perfume is a business engaged in cosmetics. A perfume is a mixture of essential oils and aroma compounds, fixatives and solvents used to give a fragrant scent. This business offers two types of choices, namely men's and women's perfumes with 5 variants each with a size of 35ml. This business is located on Jl. Makam Sabokingking GHB Block A No. 11, Palembang City. Promotions that will be carried out using social media such as influencers and celebrities. Based on the aspect of business performance, Heaven In Bottle perfume is declared capable of competing and developing in the future.
Co-Authors Fakhirah, JIhan Fitriansyah, Zakky Yulizar Kasih