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All Journal Publikasi Riset Mahasiswa Manajemen MDP Student Conference
-, Kardinal
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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DAMPAK DARI DER, NPM, DAN EPS TERHADAP RETURN SAHAM PERUSAHAAN ASURANSI Septianus, Nicko; Darmawan, Ricky; -, Kardinal
Publikasi Riset Mahasiswa Manajemen Vol 6 No 2 (2025): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v6i2.11004

Abstract

Penelitian ini bermaksud untuk mengungkap pengaruh dari DER, NPM, dan EPS terhadap return saham pada sub sektor asuransi di Bursa Efek Indonesia Periode 2019-2023. Perusahaan sub sektor asuransi di Bursa Efek Indonesia periode 2019-2023 menjadi populasi yang digunakan. Diperoleh 80 sampel penelitian setelah dilakukan metode purposive sampling. Dari hasil penelitian terungkap jika NPM secara signifikan mempengaruhi return saham, sedangkan EPS dan DER tidak memiliki pengaruh yang signifikan pada return saham sub sektor asuransi di Bursa Efek Indonesia periode 2019-2023.
Determinasi Minat Beli Konsumen Terhadap Skincare Skintific di TikTok Shop Palembang Valentine, Gracia Natasya; -, Kardinal
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15512

Abstract

This study aims to analyze the influence of Brand Ambassador, Product Quality, E-WOM, and Brand Image on Buying Interest in Skintific Skincare Products at E-Commerce TikTok Shop in Palembang City. The study used a quantitative approach with a survey method through the distribution of questionnaires to 221 respondents who were selected using the Probability Sampling technique with the cluster random sampling method in 18 sub-districts. Data were analyzed using multiple linear regression with the help of SPSS version 26. The results of the study show that partially and simultaneously, all independent variables have a positive and significant effect on buying interest. In conclusion, increasing consumer buying interest can be achieved through the selection of credible Brand Ambassadors. Consistent Product Quality, Positive E-WOM, and Good Brand Image.
Co-Authors Ricky Darmawan Septianus, Nicko Valentine, Gracia Natasya