Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat
Baskoro, Aji Cahyo
Unknown Affiliation
Humanities Education Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENDAMPINGAN PENGEMBANGAN DAN PROMOSI UMKM WAYANG KERTAS DI WIRUN, MOJOLABAN, KABUPATEN SUKOHARJO Puri, Anindita Dewangga; Baskoro, Aji Cahyo; Halim, Chandra
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): April 2025
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v8i1.11350

Abstract

The existence of ‘Mbah Brambang’ paper puppets has become a valuable cultural asset for Wirun Village in Mojolaban, Sukoharjo Regency. Puppet craftsmen face economic challenges in the modern era as sales competition is carried out through online platforms. However, they are not very proficient in conducting online sales and primarily rely on offline transactions. It creates an effect such as declining online sales and a lack of offline customer presence. Addressing these challenges, the community service team provides training and assistance in increasing online sales and tips for increasing offline sales so that the existence of UMKM wayang kertas, which has been around for a long time, continues to exist. The community service was carried out through presentations, discussions, and demonstrations of the use of Shopee sales media. As a result, the puppet craftsmen now have an online shop on Shopee platform, and they are collaborating with the local youth group to jointly create a documentary video related to the history of the paper puppet’s existence. The use of Shopee as an online sales tool was also monitored and assisted by the community service team for several months, thus any difficulties could be immediately resolved. In this way, the craftsmen do not experience certain obstacles in online sales activities.       
Co-Authors Anindita Dewangga Puri Chandra Halim