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All Journal Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS)
Tambunan, Riama Juliana
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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THE INFLUENCE OF REPUTATION, SERVICE QUALITY, AND TRUST ON CONSUMER DECISIONS IN USING BLUEBIRD SERVICES AT SHIA Tambunan, Riama Juliana; Hamad, Ibnu; Santoso, Prasetya Yoga
Moestopo International Review on Social, Humanities, and Sciences Vol. 5 No. 1 (2025)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v5i1.113

Abstract

The objective of this research is to analyze the influence of reputation, service quality and trust on consumer decisions in using PT transportation services. Blue Bird at Soekarno-Hatta Airport. The research was conducted quantitatively with an explanatory research design and a sample size of 100 respondents. The sample population includes various demographic groups with a minimum age of 20 years, male and female with various educational backgrounds, and used Blue Bird transportation services either regularly or occasionally in the last 6 months. The data collection technique in this research was a structured questionnaire and sampling used non-probability sampling with the snowball technique. Statistical analysis and data processing were conducted using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach, utilizing the PLS-SEM version 4.0 software. The research results show that: (1) Reputation has a positive and significant effect on consumer decisions, (2) Service quality has a positive and significant effect on consumer decisions, (3) Trust has a positive and significant effect on consumer decisions (4) Trust is the dominant factor that influences consumer decisions.
Co-Authors Ibnu Hamad Santoso, Prasetya Yoga