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All Journal Jurnal Informasi Pengabdian Masyarakat Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Raihan Izzul Bassam Romadhoni
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan E-Commerce Dan Rebranding Produk Guna Meningkatkan Pendapatan Pada UMKM Gudeg Blitar Di Kelurahan Kepanjenlor Kota Blitar Raihan Izzul Bassam Romadhoni; Ririt Iriani Sri S; Mohammad Wahed
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i4.449

Abstract

In the era of the fourth industrial revolution, the rapid advancement of information technology has a significant impact on society in supporting various business activities, both on a large and small scale, with the aim of gaining global recognition for businesses. The development of information technology also contributes to increasing sales volume and profits. It is expected that the use of internet technology will provide significant benefits for the competitive business world. The success of companies in this business competition depends on their ability to implement technology and information in their operations. One effective way to enhance business competition and product sales is through the adoption of electronic technology, such as e-commerce, to market various products or services in physical and digital forms. This research aims to optimize the utilization of digital marketing for Gudeg Blitar's small and medium enterprises (MSMEs). The research utilizes a mentoring method, involving several stages such as observation, planning, implementation, and evaluation. In the data collection process, the researcher conducted direct interviews with MSMEs owners located in Kepanjen Lor Village, Blitar City. The findings of this research indicate that by selecting the appropriate social media platforms and optimizing the use of e-commerce, sales can be increased
Pelatihan dan Pendampingan Digital Marketing Bagi Pelaku UMKM di Kelurahan Kepanjenlor Kota Blitar Nabila Adelia; Riska Retno Vitasari; Nurul Azmy; Raihan Izzul Bassam Romadhoni; Dewi Puspa Arum
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.624 KB) | DOI: 10.47861/jipm-nalanda.v1i2.169

Abstract

Food is a basic human need, therefore, the food industry is an industry that will always grow, at least following population growth. It is not surprising that the food industry, especially small-scale industries, has sprung up to meet this demand. As a form of community service, the East Java UPN "Veteran" KKN-T 26 group invites and educates the public to do entrepreneurship, especially digitally using social media by creating “Singkong Crispy” Training and Online Marketing programs. This program is an activity that aims to increase people's creativity in entrepreneurship. The target of this program is the surrounding community, especially the women of RT 01 RW 05 in the Kepanjenlor Village, Blitar City. The methods used in this program are lectures, demonstrations and practicum. The results of this activity participants can receive knowledge and can develop potential in entrepreneurship through “Singkong Crispy”.
Co-Authors Arum, Dewi Puspa Mohammad Wahed Nabila Adelia Nurul Azmy Ririt Iriani Sri S Riska Retno Vitasari