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All Journal Jurnal Pengabdian Masyarakat Indonesia Sejahtera Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika
Ririt Iriani Sri S
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Penguatan Strategi Marketing Umkm D&D Handycraft Melalui Branding Produk Dan Design Di Wilayah Sentul, Kota Blitar Putri Kurniawati; Ririt Iriani Sri S; Mohammad Wahed
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.231

Abstract

In developing Micro, Small, and Medium Enterprises (MSMEs) it is necessary to have a strategy in marketing its products that aims to increase competitiveness and increase in business development, one of which is through branding so that it has its own distinctive characteristics when compared to MSMEs whose businesses are the same and can also be recognized wider by society. This service aims to provide reinforcement to the community's creative industries (MSMEs) in the Sentul area, Kepanjenkidul District, Blitar City regarding marketing strategies through product branding and design. The methods used in this service activity are direct presentations, discussions, and mentoring. Strengthening this marketing strategy was carried out for three days which coincided at the D&D Handycraft UMKM Shop which was witnessed by the shop owner. For the smooth running of this community service activity, the East Java "Veteran" UPN KKN team made a presentation of material in the form of a PowerPoint which discussed general product branding and design using the Canva application and prepared a tool, namely a camera to take product photos.
Sosialisasi Dan Pelatihan Wirausaha Sebagai Upaya Menumbuhkan Jiwa Kewirausahaan Pada Siswa Sekolah Dasar Ahmad Nidhom Mahyuddin; Ririt Iriani Sri S; Mohammad Wahed
Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Vol. 1 No. 4 (2023): Juli : Jurnal Pendidikan Bhinneka Tunggal Ika
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bersatu.v1i4.264

Abstract

With the rapid development of technology and the ease in distributing foreign workers, there are fewer and fewer jobs. These conditions encourage the importance of an entrepreneurial spirit for every Indonesian to be able to create jobs. The cultivation of an entrepreneurial spirit can be applied to school students because later students who are the next generation will later enter the world of work. Thus, before entering the world of work students need to be equipped with several skills including entrepreneurship skills. Therefore it is necessary to provide basic education about the importance of instilling an entrepreneurial spirit from an early age to students at SD Negeri Kauman 2. The method used in this service is qualitative by looking at the programs implemented. The results achieved from these activities are awareness of the importance of entrepreneurship in students, increased student creativity, inspiration for students to carry out entrepreneurial activities.
Digitalisasi Merketing Dan Optimalisasi Keuangan UMKM Pada Kelurahan Blitar Kecamatan Sukorejo Kota Blitar Muchammad Nuruddin Islam; Ririt Iriani Sri S; Mohammad Wahed
Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Vol. 1 No. 4 (2023): Juli : Jurnal Pendidikan Bhinneka Tunggal Ika
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bersatu.v1i4.279

Abstract

Marketing strategy is a form of a company's plan in the field of marketing to obtain optimal results. Information technology becomes an integral part of all fields, profit or non-profit. Education, banking, government, the arts, telecommunications, law, and tourism all use information technology in some capacity. MSMEs in the Blitar Village have problems in implementing digital marketing and financial optimization, so there is a need for solutions to these problems. The methods used are observation, interviews, focus group discussions, and demonstrations. The results of this activity are assistance in creating social media accounts, websites and market places and the delivery of material on the application of digital marketing such as the meaning of digital marketing, examples of digital marketing, the impact of digital marketing, and giving tutorial sessions on using e-commerce. And socialization was also held to optimize business finances. The response from the MSME players in the Blitar Village who were also the audience was very positive and they intend to learn to apply digital marketing and make business financial cash as soon as possible.
Co-Authors Ahmad Nidhom Mahyuddin Cindy Aurelia Wahyudi Mohammad Wahed Mohammad Wahed Muchammad Nuruddin Islam Putri Kurniawati Raihan Izzul Bassam Romadhoni